{"id":7030,"date":"2019-08-07T10:14:27","date_gmt":"2019-08-07T07:14:27","guid":{"rendered":"https:\/\/sadad.qa\/?p=7030"},"modified":"2022-08-23T19:24:05","modified_gmt":"2022-08-23T19:24:05","slug":"the-qatari-government-recommendations-to-build-a-successful-website","status":"publish","type":"post","link":"https:\/\/sadad.qa\/en\/the-qatari-government-recommendations-to-build-a-successful-website\/","title":{"rendered":"The 9 Recommendations of The Qatari Government To Build A Successful Website"},"content":{"rendered":"\r\n

Owning a website is one of the basic assets of any business. Now, it is not enough to establish your business offline, and that\u2019s it. Internet is full of billions of users that are waiting new compelling offers to deal with. So, if you want to develop your business and get more exposure, you have to start with a website. <\/strong><\/p>\r\n\r\n\r\n\r\n

I don\u2019t know if is that you are, but there are many people look at building their websites as if it is a kind of Rocket Science. Actually, we live with tons of online tools that made it as easy as you can imagine. A platform like WordPress<\/a> gives you the ability to build your website in just few minutes. We mean:<\/strong> Building a website is not the issue you should worry about, but what is beyond this step.<\/p>\r\n\r\n\r\n\r\n

\"The<\/figure>\r\n\r\n\r\n\r\n

The Qatari <\/strong>Recommendations to Have A Successful Website <\/strong><\/h2>\r\n\r\n\r\n\r\n

Actually, Qatar is one of most interested countries in e-commerce. It is not only about the wide market that Qatar represent but also for the governmental procedures for e-commerce business in general. Qatar procedures attracts both of local and international investors in this growing market.<\/p>\r\n\r\n\r\n\r\n

One of these procedures is educating. Education process is working well for both of entrepreneurs and normal users. Qatari Government aims to give user the best experience and entrepreneur the highest ROI.<\/p>\r\n\r\n\r\n\r\n

So, they recommend the next 9 recommendations for you \u2013 as an entrepreneur \u2013 to build a successful website:<\/p>\r\n\r\n\r\n\r\n

1. Start With A Vision<\/strong><\/h3>\r\n\r\n\r\n\r\n

What is the future of your project? And how do you expect it? This is the starting point for your business. Why?<\/strong> Of course, the website should be built for its purpose but the point that you don\u2019t know exactly what you may need in future, unless you have a vision. You may start as simple as you can afford, but what about your business in future? Number of products? Services? Updates? You have to keep it all in mind.<\/p>\r\n\r\n\r\n\r\n

Plus, it is a big mistake to use FREE or well-known theme for the website. This time, it is all about branding. You have to position your image in the users\u2019 mind. This point is vital to a business that is built to continue.<\/p>\r\n\r\n\r\n\r\n

2.Know Your Audience <\/strong><\/h3>\r\n\r\n\r\n\r\n

It is basic to know your target audience; their requirements, what they like, what they don\u2019t, what market is, and more. This is vital for the content you are going to use in the website. You have to build the ideal Buyer Persona<\/strong> of your business and fix his\/her frustrations. Plus you have to know more how to formulate your message in ads.<\/p>\r\n\r\n\r\n\r\n

It is not logic to offer a diamond necklace to B or C class. This is money and time waste, plus it turns your campaign to ironic post socially. Of course, it is not your target.<\/p>\r\n\r\n\r\n\r\n

Learn your product well, know your audience, choose the right context, and then publish a campaign that gets the true ROI.<\/p>\r\n\r\n\r\n\r\n

3.Who Are Your Competitors? <\/strong><\/h3>\r\n\r\n\r\n\r\n

The information you collect about your competitors is the precious one. They have problems to solve, and challenges to overcome, exactly like your business have. So, it is a good chance to learn more about this industry and how things done. In this phase, your role is to search and offer solutions. Don\u2019t copy the competitors, provide yours.<\/p>\r\n\r\n\r\n\r\n

Provide the best solutions for their problems. Work on your product to make it the best, not to average it among competitors. Make it the best as much as you can.<\/p>\r\n\r\n\r\n\r\n

Also, beside your preparations, you must avoid making unnecessary fights with competitors. Remember that your target in this market is making money, not building enemies or wasting money, time and efforts.<\/p>\r\n\r\n\r\n\r\n

One of the best tools we recommend is Alexa<\/a>. It is easy to use and cheap to afford. Plus it gives you accurate data. By Alexa you will know who is in the front and how to exceed by your creative and exceptional marketing approaches.<\/p>\r\n\r\n\r\n\r\n

4.Use Local Hosting Service <\/strong><\/h3>\r\n\r\n\r\n\r\n

It is common to make your hosting service abroad. We don\u2019t refuse this approach but if your business \u2013 in the first phase \u2013 is local, we recommend to rely on local hosting service. Why?<\/strong><\/p>\r\n\r\n\r\n\r\n

One of SEO requirements (Search Engine Optimization) is speeding up your website. This advantage comes more by using local hosting service, and of course using a dedicated service for the website (or at least VPS). These procedures offer a quick and flexible shopping experience for users.<\/p>\r\n\r\n\r\n\r\n

5.Make It Easy To Search <\/strong><\/h3>\r\n\r\n\r\n\r\n

Even if you have a smart navigation bar, and high quality navigation process, the user is lazier than you can imagine. He\/she goes directly to Search Bar when he wants to find something among your products.<\/p>\r\n\r\n\r\n\r\n

Setting smart search bar in the top of your website is not an option, it is one of the basics. Logically, user doesn\u2019t know what you offer them in the website. It may be the first visit. He\/she doesn\u2019t want to waste much time in finding the required product he searches for. Make it easy.<\/p>\r\n\r\n\r\n\r\n

Place the search bar in visible place in your website with different color. Ask your developer to make his best in programing a high quality searching system in your website. The searching system that helps users finding their query in short time.<\/p>\r\n\r\n\r\n\r\n

6.Provide Compelling Content <\/strong><\/h3>\r\n\r\n\r\n\r\n

\u201cContent is The King.\u201d Bill Gates \u2013 1996 <\/strong><\/p>\r\n\r\n\r\n\r\n

And still The King, till now. It is unfair to talk about content in such few sentences. Content strategies you may use, could make your product as the best one and the only chance in this industry. Yes, it is all about content.<\/p>\r\n\r\n\r\n\r\n

But content is a double blade weapon. You should use it wisely. As content could show stones as diamonds, also it could show jewels as false accessories. Again, it is all about content.<\/p>\r\n\r\n\r\n\r\n

It is not a poor investment when you hire a professional copywriter to formulate your content strategy. Content fills necessary gaps in your business. Content builds brand, community, authority, user satisfaction, and more. It is a powerful tool you can use starting from your website blog. Check competitors\u2019 websites and what if they have a blog or not. If they haven\u2019t, it is your chance to start. Don\u2019t miss it.<\/p>\r\n\r\n\r\n\r\n

7.Set Many USPs<\/strong><\/h3>\r\n\r\n\r\n\r\n

USP is the abbreviation of Unique Selling Proposition. The truth we should agree upon is we live and work in overcrowded market. It is full of tons of attractive messages and ads. These overwhelming signals make user confused. He\/she can\u2019t take a decision about a product. But you can use this situation for your benefit.<\/p>\r\n\r\n\r\n\r\n

Offer additional advantages or a special USP. Provide him something that is not available to competitors. It may be:<\/p>\r\n\r\n\r\n\r\n