{"id":2921245,"date":"2026-08-26T19:17:05","date_gmt":"2026-08-26T16:17:05","guid":{"rendered":"https:\/\/sadad.qa\/?p=2921245"},"modified":"2026-08-26T21:46:51","modified_gmt":"2026-08-26T18:46:51","slug":"online-payment-customer-experience","status":"publish","type":"post","link":"https:\/\/sadad.qa\/en\/online-payment-customer-experience\/","title":{"rendered":"Online Payment: How Does It Contribute to Improving Customer Experience?"},"content":{"rendered":"<h1 dir=\"ltr\" style=\"text-align: left;\" data-path-to-node=\"0\">Online Payment Solutions: How They Elevate Customer Experience and Drive Sales Growth<\/h1>\n<p dir=\"ltr\" style=\"text-align: left;\" data-path-to-node=\"1\">A seamless and secure <b data-path-to-node=\"1\" data-index-in-node=\"22\">online payment experience<\/b> serves as the foundation for success in modern e-commerce, <a href=\"https:\/\/sadad.qa\/en\/tarweej-payment-links-qatar\/\">smart stores<\/a> and digital business (<strong>Qatar online business<\/strong>) models. Online shoppers frequently abandon their carts at the final step due to technical friction, limited payment options, or security concerns during checkout.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\" data-path-to-node=\"2\">In today&#8217;s fast-paced digital economy, sustainable growth relies heavily on <b data-path-to-node=\"2\" data-index-in-node=\"76\">checkout optimization<\/b>. The payment stage is the decisive touchpoint that either builds long-term customer loyalty or results in lost revenue.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\" data-path-to-node=\"3\">Advanced online payment gateway infrastructure transforms transaction processing into a key competitive edge. Implementing robust checkout strategies\u2014powered by <a href=\"https:\/\/sadad.qa\/en\/\"><b data-path-to-node=\"3\" data-index-in-node=\"161\">SADAD<\/b><\/a>, best payment gateway in Qatar\u2014allows businesses to turn payment processing into a scalable revenue driver.<\/p>\n<h2 dir=\"ltr\" style=\"text-align: left;\" data-path-to-node=\"5\">Table of Contents<\/h2>\n<ul dir=\"ltr\" style=\"text-align: left;\" data-path-to-node=\"6\">\n<li>\n<p data-path-to-node=\"6,0,0\">1. Impact of Direct Online Payments on Customer Behavior<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,1,0\">2. Primary Causes of Shopping Cart Abandonment and Solutions<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,2,0\">3. Strategic Tactics to Streamline Checkout Friction<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,3,0\">4. Leveraging SADAD Solutions for Merchant Growth<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,4,0\">5. Business Impact: From Seamless Checkout to Customer Loyalty<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,5,0\">6. Frequently Asked Questions (FAQ)<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 dir=\"ltr\" style=\"text-align: left;\" data-path-to-node=\"8\"><strong>1. Impact of Direct Online Payments on Customer Behavior<\/strong><\/h2>\n<p dir=\"ltr\" style=\"text-align: left;\" data-path-to-node=\"9\">Industry research indicates that complex checkout workflows remain a leading cause of cart abandonment. Enhancing customer experience (CX) requires a modern <b data-path-to-node=\"9\" data-index-in-node=\"157\">online payment gateway infrastructure<\/b> focused on four core pillars:<\/p>\n<ul dir=\"ltr\" style=\"text-align: left;\" data-path-to-node=\"10\">\n<li>\n<p data-path-to-node=\"10,0,0\"><b data-path-to-node=\"10,0,0\" data-index-in-node=\"0\">Speed and Efficiency:<\/b> Customers expect friction-free transactions completed in minimal clicks without manual card re-entry.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"10,1,0\"><b data-path-to-node=\"10,1,0\" data-index-in-node=\"0\">Diverse Payment Methods:<\/b> Supporting local payment networks (<b data-path-to-node=\"10,1,0\" data-index-in-node=\"60\">NAPS<\/b>), international cards (<b data-path-to-node=\"10,1,0\" data-index-in-node=\"88\">Visa \/ Mastercard \/ AMEX<\/b>), digital wallets, and multi-currency capabilities grants shoppers total flexibility.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"10,2,0\"><b data-path-to-node=\"10,2,0\" data-index-in-node=\"0\">Enterprise Security Standards:<\/b> Robust end-to-end encryption builds buyer trust and eliminates checkout hesitation.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"10,3,0\"><b data-path-to-node=\"10,3,0\" data-index-in-node=\"0\">Reduced In-Store Wait Times:<\/b> Online payment efficiency extends beyond e-commerce into physical retail through Point of Sale (<b data-path-to-node=\"10,3,0\" data-index-in-node=\"125\">POS<\/b>) and <a href=\"https:\/\/sadad.qa\/en\/soft-pos\/\"><b data-path-to-node=\"10,3,0\" data-index-in-node=\"134\">SoftPOS<\/b> <\/a>contactless solutions.<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 dir=\"ltr\" style=\"text-align: left;\" data-path-to-node=\"12\"><strong>2. Primary Causes of Shopping Cart Abandonment and Solutions<\/strong><\/h2>\n<p dir=\"ltr\" style=\"text-align: left;\" data-path-to-node=\"13\">Analyzing consumer behavior at checkout highlights key conversion barriers. Resolving these pain points helps retain sales and increase revenue without extra marketing spending:<\/p>\n<h3 dir=\"ltr\" style=\"text-align: left;\" data-path-to-node=\"14\">A. Unexpected Costs at Checkout<\/h3>\n<p dir=\"ltr\" style=\"text-align: left;\" data-path-to-node=\"15\">Unannounced shipping fees, taxes, or surcharges added at the final step cause immediate buyer drop-off.<\/p>\n<ul dir=\"ltr\" style=\"text-align: left;\" data-path-to-node=\"16\">\n<li>\n<p data-path-to-node=\"16,0,0\"><b data-path-to-node=\"16,0,0\" data-index-in-node=\"0\">Solution:<\/b> Maintain full transparency by displaying all costs upfront on the product page or cart summary.<\/p>\n<\/li>\n<\/ul>\n<h3 dir=\"ltr\" style=\"text-align: left;\" data-path-to-node=\"17\">B. Mandatory Account Registration<\/h3>\n<p dir=\"ltr\" style=\"text-align: left;\" data-path-to-node=\"18\">Requiring shoppers to complete lengthy registration forms creates friction for buyers seeking speed.<\/p>\n<ul dir=\"ltr\" style=\"text-align: left;\" data-path-to-node=\"19\">\n<li>\n<p data-path-to-node=\"19,0,0\"><b data-path-to-node=\"19,0,0\" data-index-in-node=\"0\">Solution:<\/b> Enable a streamlined <b data-path-to-node=\"19,0,0\" data-index-in-node=\"31\">Guest Checkout<\/b> feature to accelerate completion rates.<\/p>\n<\/li>\n<\/ul>\n<h3 dir=\"ltr\" style=\"text-align: left;\" data-path-to-node=\"20\">C. Slow Page Latency<\/h3>\n<p dir=\"ltr\" style=\"text-align: left;\" data-path-to-node=\"21\">Delayed loading times during transaction processing harm buyer confidence in site security.<\/p>\n<ul dir=\"ltr\" style=\"text-align: left;\" data-path-to-node=\"22\">\n<li>\n<p data-path-to-node=\"22,0,0\"><b data-path-to-node=\"22,0,0\" data-index-in-node=\"0\">Solution:<\/b> Partner with a high-availability online payment gateway that guarantees low latency across all devices.<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 dir=\"ltr\" style=\"text-align: left;\" data-path-to-node=\"24\"><strong>3. Strategic Tactics to Streamline Checkout Friction<\/strong><\/h2>\n<p dir=\"ltr\" style=\"text-align: left;\" data-path-to-node=\"25\">To turn store visitors into repeat customers, implement practical steps that simplify financial transactions:<\/p>\n<ol dir=\"ltr\" style=\"text-align: left;\" start=\"1\" data-path-to-node=\"26\">\n<li>\n<p data-path-to-node=\"26,0,0\"><b data-path-to-node=\"26,0,0\" data-index-in-node=\"0\">Integrate Digital Wallets:<\/b> Digital wallets offer unmatched convenience. Features like <b data-path-to-node=\"26,0,0\" data-index-in-node=\"86\">Apple Pay<\/b> enable one-touch biometric checkout without manual card details entry.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"26,1,0\"><b data-path-to-node=\"26,1,0\" data-index-in-node=\"0\">Display Security Badges:<\/b> Showcasing <b data-path-to-node=\"26,1,0\" data-index-in-node=\"36\">SSL certification<\/b> and verified payment provider badges reinforces shopper security trust.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"26,2,0\"><b data-path-to-node=\"26,2,0\" data-index-in-node=\"0\">Offer Flexible Financing Options:<\/b> Integrating &#8220;<b data-path-to-node=\"26,2,0\" data-index-in-node=\"47\">Buy Now, Pay Later<\/b>&#8221; (BNPL) options lets customers split larger orders into manageable installments, raising average order value.<\/p>\n<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h2 dir=\"ltr\" style=\"text-align: left;\" data-path-to-node=\"28\">4. Leveraging SADAD Solutions for Merchant Growth<\/h2>\n<p dir=\"ltr\" style=\"text-align: left;\" data-path-to-node=\"29\">The <a href=\"https:\/\/sadad.qa\/en\/\">SADAD platform<\/a>\u2014the best payment gateway in Qatar\u2014offers flexible tools designed for seamless consumer transactions, complete operational control, and fast API integration:<\/p>\n<h3 dir=\"ltr\" style=\"text-align: left;\" data-path-to-node=\"30\">Optimized Consumer Checkout<\/h3>\n<ul dir=\"ltr\" style=\"text-align: left;\" data-path-to-node=\"31\">\n<li>\n<p data-path-to-node=\"31,0,0\"><b data-path-to-node=\"31,0,0\" data-index-in-node=\"0\">Responsive Smart Interfaces:<\/b> Fully mobile-optimized payment pages reduce bounce rates across screens.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"31,1,0\"><b data-path-to-node=\"31,1,0\" data-index-in-node=\"0\">Global and Local Payment Coverage:<\/b> Direct integration with <b data-path-to-node=\"31,1,0\" data-index-in-node=\"59\">Apple Pay<\/b>, local debit networks (<b data-path-to-node=\"31,1,0\" data-index-in-node=\"92\">NAPS<\/b>), international credit cards, and multi-currency processing.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"31,2,0\"><b data-path-to-node=\"31,2,0\" data-index-in-node=\"0\">Instant<a href=\"https:\/\/sadad.qa\/en\/online-invoice-software-qatar\/\"> Payment Links<\/a>:<\/b> Enables direct online payment link distribution via WhatsApp, SMS, and email for immediate remote collection.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"31,3,0\"><b data-path-to-node=\"31,3,0\" data-index-in-node=\"0\">Omnichannel Integration:<\/b> Real-time transaction confirmations paired with hardware <b data-path-to-node=\"31,3,0\" data-index-in-node=\"82\">POS<\/b> and app-based <b data-path-to-node=\"31,3,0\" data-index-in-node=\"100\">SoftPOS<\/b> tools for unified retail management.<\/p>\n<\/li>\n<\/ul>\n<h3 dir=\"ltr\" style=\"text-align: left;\" data-path-to-node=\"32\">Centralized <a href=\"https:\/\/sadad.qa\/en\/sadad-dashboard\/\">Merchant Dashboard<\/a><\/h3>\n<ul dir=\"ltr\" style=\"text-align: left;\" data-path-to-node=\"33\">\n<li>\n<p data-path-to-node=\"33,0,0\"><b data-path-to-node=\"33,0,0\" data-index-in-node=\"0\">Real-Time Financial Tracking:<\/b> Intuitive dashboard for monitoring transactions, approvals, and settlement volumes without technical complexity.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"33,1,0\"><b data-path-to-node=\"33,1,0\" data-index-in-node=\"0\">Advanced Analytics &amp; Reporting:<\/b> In-depth transaction insights to track payment preferences and buyer behavior.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"33,2,0\"><b data-path-to-node=\"33,2,0\" data-index-in-node=\"0\">Simplified Settlement Management:<\/b> One-click process for refunds, reconciliations, and bank transfers.<\/p>\n<\/li>\n<\/ul>\n<h3 dir=\"ltr\" style=\"text-align: left;\" data-path-to-node=\"34\"><a href=\"https:\/\/developer.sadad.qa\/\">Developer-Friendly API Ecosystem<\/a><\/h3>\n<ul dir=\"ltr\" style=\"text-align: left;\" data-path-to-node=\"35\">\n<li>\n<p data-path-to-node=\"35,0,0\"><b data-path-to-node=\"35,0,0\" data-index-in-node=\"0\">Comprehensive API Documentation:<\/b> Well-documented REST APIs for fast integration with custom enterprise platforms.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"35,1,0\"><b data-path-to-node=\"35,1,0\" data-index-in-node=\"0\">Turnkey E-Commerce Plugins:<\/b> Instant compatibility with major platforms including <a href=\"https:\/\/www.shopify.com\/ppc\/ecommerce-business?utm_medium=cpc&amp;utm_source=yabing&amp;jk=shopify%20e%20commerce&amp;utm_source=yabing&amp;utm_medium=cpc&amp;utm_campaign=688788766&amp;bingadgroupid=1241349738020703&amp;bingadid=77584493980902&amp;bingkeywordid=77584741567454&amp;bingnetwork=o&amp;BOID=brand&amp;msclkid=3fb399c3976e1619acd8f34d693ee9dc&amp;utm_term=shopify%20e%20commerce&amp;utm_content=Brand%20-%20Shopify%20Ecommerce\" target=\"_blank\" rel=\"noopener\"><b data-path-to-node=\"35,1,0\" data-index-in-node=\"81\">Shopify (Shopify Qatar)<\/b><\/a>, and <a href=\"https:\/\/www.bing.com\/ck\/a?!&amp;&amp;p=5e53db5312617c1afa26dc0505f5e3a283cf926fab1136627f1c7c60a3113848JmltdHM9MTc4NzcwMjQwMA&amp;ptn=3&amp;ver=2&amp;hsh=4&amp;fclid=2d96f0d8-c7bd-6825-3f04-e179c6b469d8&amp;psq=OpenCart&amp;u=a1aHR0cHM6Ly93d3cub3BlbmNhcnQuY29tLw\" target=\"_blank\" rel=\"noopener\"><b data-path-to-node=\"35,1,0\" data-index-in-node=\"107\">OpenCart<\/b><\/a>.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"35,2,0\"><b data-path-to-node=\"35,2,0\" data-index-in-node=\"0\">Isolated Sandbox Environment:<\/b> Full staging environment to test and validate payment flows before going live.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"35,3,0\"><b data-path-to-node=\"35,3,0\" data-index-in-node=\"0\">PCI-DSS Compliance:<\/b> Built on certified, bank-grade encryption frameworks to remove security compliance burdens.<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 dir=\"ltr\" style=\"text-align: left;\" data-path-to-node=\"37\"><strong>5. Business Impact: From Seamless Checkout to Customer Loyalty<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2921246 aligncenter\" src=\"https:\/\/sadad.qa\/wp-content\/uploads\/2026\/08\/4.jpg-1-300x198.jpeg\" alt=\"online payment \" width=\"695\" height=\"459\" srcset=\"https:\/\/sadad.qa\/wp-content\/uploads\/2026\/08\/4.jpg-1-300x198.jpeg 300w, https:\/\/sadad.qa\/wp-content\/uploads\/2026\/08\/4.jpg-1-1024x676.jpeg 1024w, https:\/\/sadad.qa\/wp-content\/uploads\/2026\/08\/4.jpg-1-768x507.jpeg 768w, https:\/\/sadad.qa\/wp-content\/uploads\/2026\/08\/4.jpg-1-1536x1014.jpeg 1536w, https:\/\/sadad.qa\/wp-content\/uploads\/2026\/08\/4.jpg-1-2048x1352.jpeg 2048w\" sizes=\"auto, (max-width: 695px) 100vw, 695px\" \/><\/p>\n<p dir=\"ltr\" style=\"text-align: left;\" data-path-to-node=\"38\">Upgrading your payment architecture with <b data-path-to-node=\"38\" data-index-in-node=\"41\">SADAD<\/b> delivers measurable commercial benefits:<\/p>\n<ul dir=\"ltr\" style=\"text-align: left;\" data-path-to-node=\"39\">\n<li>\n<p data-path-to-node=\"39,0,0\"><b data-path-to-node=\"39,0,0\" data-index-in-node=\"0\">Higher Customer Lifetime Value (CLV):<\/b> Fast and reliable checkout experiences encourage frequent repeat purchases.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"39,1,0\"><b data-path-to-node=\"39,1,0\" data-index-in-node=\"0\">Increased Average Order Value (AOV):<\/b> Diverse payment options give customers the confidence to make larger purchases.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"39,2,0\"><b data-path-to-node=\"39,2,0\" data-index-in-node=\"0\">Lower Operational Costs:<\/b> Automated transaction processing reduces manual errors and support tickets related to payment failures.<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 dir=\"ltr\" style=\"text-align: left;\" data-path-to-node=\"41\"><strong>6. Frequently Asked Questions (FAQ)<\/strong><\/h2>\n<h3 dir=\"ltr\" style=\"text-align: left;\" data-path-to-node=\"42\">How does an optimized online payment gateway reduce cart abandonment?<\/h3>\n<p dir=\"ltr\" style=\"text-align: left;\" data-path-to-node=\"43\">By offering fast, one-click payment options like Apple Pay and NAPS, while supporting guest checkout to remove manual data entry friction.<\/p>\n<h3 dir=\"ltr\" style=\"text-align: left;\" data-path-to-node=\"44\">Does SADAD support integration with e-commerce platforms like Shopify Qatar?<\/h3>\n<p dir=\"ltr\" style=\"text-align: left;\" data-path-to-node=\"45\">Yes, SADAD provides ready-to-use plugins and developer APIs for instant integration with major global and local e-commerce platforms like <b data-path-to-node=\"2,0\" data-index-in-node=\"139\">Shopify Qatar.<\/b><\/p>\n<h2 dir=\"ltr\" style=\"text-align: left;\" data-path-to-node=\"47\">Conclusion: Turn Checkout Efficiency into Your Competitive Edge<\/h2>\n<p dir=\"ltr\" style=\"text-align: left;\" data-path-to-node=\"48\">Optimizing customer experience requires refining every touchpoint, especially the final transaction step. <b data-path-to-node=\"48\" data-index-in-node=\"106\">SADAD <\/b>delivers scalable, secure, and multi-channel online payment solutions engineered to drive growth.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\" data-path-to-node=\"49\"><b data-path-to-node=\"49\" data-index-in-node=\"0\">Ready to transform your checkout experience and maximize conversion rates?<\/b><\/p>\n<h2 dir=\"ltr\" style=\"text-align: center;\"><a href=\"https:\/\/sadad.qa\/en\/contact-us\/\"><b data-path-to-node=\"50\" data-index-in-node=\"3\">Contact SADAD team today to discover how our online payment solutions can scale your business.<\/b><\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Online Payment Solutions: How They Elevate Customer Experience and Drive Sales Growth A seamless and secure online payment experience serves as the foundation for success in modern e-commerce, smart stores and digital business (Qatar online business) models. Online shoppers frequently abandon their carts at the final step due to technical friction, limited payment options, or [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":2921248,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[89,166],"tags":[168,97,94,167,169,93,96,170,171,95,92,117,153,70,164,172,29,74,39,71,173,122,174,106,175,72,140,179,180,178,163,139,177,67,176],"class_list":["post-2921245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-invoicing-payment-links","category-payment-solutions","tag-digitalpayments-2","tag-digitalpayments","tag-fintechqatar","tag-fintechqatar-2","tag-paymentgateway-2","tag-paymentgateway","tag-posqatar","tag-posqatar-2","tag-qatarbusiness-2","tag-qatarbusiness","tag-sadad","tag-sadad-2","tag-apple-pay-2","tag-apple-pay","tag-best-payment-gateway-in-qatar","tag-best-payment-gateway-in-qatar-2","tag-e-commerce","tag-e-commerce-en","tag-e-wallet","tag-e-wallet-en","tag-frominvoicetopayment-2","tag-frominvoicetopayment","tag-invoice_software-2","tag-invoice_software","tag-online-payment-2","tag-online-payment","tag-online-store","tag-online-store-2","tag-pos-machine-2","tag-sadad-cloud-2","tag-sadad-cloud","tag-sadad-smart-store","tag-sadad-smart-store-2","tag-smart-pos","tag-smart-pos-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/sadad.qa\/en\/wp-json\/wp\/v2\/posts\/2921245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sadad.qa\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sadad.qa\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sadad.qa\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/sadad.qa\/en\/wp-json\/wp\/v2\/comments?post=2921245"}],"version-history":[{"count":7,"href":"https:\/\/sadad.qa\/en\/wp-json\/wp\/v2\/posts\/2921245\/revisions"}],"predecessor-version":[{"id":2921256,"href":"https:\/\/sadad.qa\/en\/wp-json\/wp\/v2\/posts\/2921245\/revisions\/2921256"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sadad.qa\/en\/wp-json\/wp\/v2\/media\/2921248"}],"wp:attachment":[{"href":"https:\/\/sadad.qa\/en\/wp-json\/wp\/v2\/media?parent=2921245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sadad.qa\/en\/wp-json\/wp\/v2\/categories?post=2921245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sadad.qa\/en\/wp-json\/wp\/v2\/tags?post=2921245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}