{"id":2920810,"date":"2026-03-14T13:18:54","date_gmt":"2026-03-14T10:18:54","guid":{"rendered":"https:\/\/sadad.qa\/?p=2920810"},"modified":"2026-03-14T13:20:18","modified_gmt":"2026-03-14T10:20:18","slug":"%d8%b2%d9%8a%d8%a7%d8%af%d8%a9-%d8%a7%d9%84%d9%85%d8%a8%d9%8a%d8%b9%d8%a7%d8%aa-%d9%81%d9%8a-%d9%85%d9%88%d8%b3%d9%85-%d8%a7%d9%84%d8%b9%d9%8a%d8%af","status":"publish","type":"post","link":"https:\/\/sadad.qa\/ar\/%d8%b2%d9%8a%d8%a7%d8%af%d8%a9-%d8%a7%d9%84%d9%85%d8%a8%d9%8a%d8%b9%d8%a7%d8%aa-%d9%81%d9%8a-%d9%85%d9%88%d8%b3%d9%85-%d8%a7%d9%84%d8%b9%d9%8a%d8%af\/","title":{"rendered":"\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a \u0645\u0648\u0633\u0645 \u0627\u0644\u0639\u064a\u062f: \u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u0639\u0645\u0644\u064a \u0644\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0641\u064a \u0642\u0637\u0631."},"content":{"rendered":"

\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a \u0645\u0648\u0633\u0645 \u0627\u0644\u0639\u064a\u062f: \u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u0639\u0645\u0644\u064a \u0644\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0641\u064a \u0642\u0637\u0631<\/b><\/p>\n

\u0643\u0645 \u0645\u062a\u062c\u0631\u064b\u0627 \u0641\u064a \u0642\u0637\u0631 \u064a\u062e\u0633\u0631 \u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0639\u064a\u062f\u060c \u0641\u064a \u0622\u062e\u0631 \u062b\u0627\u0646\u064a\u0629 \u0642\u0628\u0644 \u0627\u0644\u062f\u0641\u0639\u061f<\/span><\/p>\n

\u0644\u0646\u0628\u062f\u0623 \u0628\u0642\u0635\u0629.<\/span><\/p>\n

\u0645\u062a\u062c\u0631 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0642\u0637\u0631\u064a \u0645\u062a\u062e\u0635\u0651\u0650\u0635 \u0641\u064a \u0627\u0644\u0647\u062f\u0627\u064a\u0627\u060c \u0643\u0627\u0646 \u064a\u064f\u0646\u0641\u0642 \u0622\u0644\u0627\u0641 \u0627\u0644\u0631\u064a\u0627\u0644\u0627\u062a \u0639\u0644\u0649 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u064a\u062f \u0643\u0644\u0651\u064e \u0639\u0627\u0645. \u0627\u0644\u0632\u0648\u0651\u064e\u0627\u0631 \u064a\u0623\u062a\u0648\u0646\u060c \u064a\u062a\u0635\u0641\u0651\u064e\u062d\u0648\u0646\u060c \u064a\u0636\u064a\u0641\u0648\u0646 \u0627\u0644\u0645\u064f\u0646\u062a\u064e\u062c\u0627\u062a \u0625\u0644\u0649 \u0627\u0644\u0633\u0644\u0651\u064e\u0629\u060c \u062b\u0645\u0651\u064e \u064a\u062e\u062a\u0641\u0648\u0646.<\/span><\/p>\n

\u0641\u0645\u0627\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0646\u062a\u064a\u062c\u0629\u061f \u062d\u0627\u0648\u0650\u0644 \u0623\u0644\u0651\u064e\u0627 \u062a\u0646\u0628\u0647\u0631: \u0646\u0633\u0628\u0629 \u0627\u0644\u062a\u062e\u0644\u0651\u0650\u064a \u0639\u0646 \u0633\u0644\u0651\u064e\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0635\u0644\u062a \u0625\u0644\u0649 73%. \u0644\u0645 \u064a\u0643\u0646 \u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0633\u0639\u0631\u060c \u0648\u0644\u0627 \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u064f\u0646\u062a\u064e\u062c. \u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0643\u0627\u0646 \u062e\u0637\u0648\u0629 \u0627\u0644\u062f\u0641\u0639.<\/span><\/p>\n

\u0628\u0639\u062f \u062a\u063a\u064a\u064a\u0631 \u0628\u0648\u0651\u064e\u0627\u0628\u0629 \u0627\u0644\u062f\u0641\u0639 \u0648\u062a\u0633\u0647\u064a\u0644 \u062a\u062c\u0631\u0650\u0628\u0629 \u0627\u0644\u0640 Checkout\u060c \u0627\u0631\u062a\u0641\u0639\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a 140% \u0641\u064a \u0645\u0648\u0633\u0645 \u0639\u064a\u062f \u0648\u0627\u062d\u062f \u0641\u0642\u0637.<\/span><\/p>\n

\u0627\u0646\u062a\u0647\u062a \u0627\u0644\u0642\u0635\u0629.<\/span><\/p>\n

\u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0622\u0646: \u0647\u0644 \u0645\u062a\u062c\u0631\u0643 \u064a\u0643\u0631\u0651\u0650\u0631 \u0627\u0644\u062e\u0637\u0623 \u0630\u0627\u062a\u0647 \u0641\u064a \u0643\u0644\u0651\u0650 \u0639\u064a\u062f\u060c \u0641\u064a \u062d\u064a\u0646 \u0623\u0646\u0651\u064e \u0627\u0644\u0645\u064f\u0646\u0627\u0641\u0650\u0633 \u064a\u062d\u0635\u062f \u0645\u0627 \u0632\u0631\u0639\u062a\u0647 \u0623\u0646\u062a\u061f<\/span><\/p>\n

\u0644\u0645\u0627\u0630\u0627 \u0645\u0648\u0633\u0645 \u0627\u0644\u0639\u064a\u062f \u0641\u0631\u0635\u0629 \u0644\u0627 \u062a\u0639\u0648\u0651\u064e\u0636\u061f<\/b><\/h2>\n

\u0645\u0648\u0633\u0645 \u0627\u0644\u0639\u064a\u062f \u0641\u064a \u0642\u0637\u0631 \u0644\u064a\u0633 \u0645\u062c\u0631\u0651\u064e\u062f \u0645\u0646\u0627\u0633\u0628\u0629 \u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629\u060c \u0625\u0646\u064e\u0651\u0647 \u062a\u062d\u0648\u0651\u064f\u0644 \u0643\u0627\u0645\u0644 \u0641\u064a \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u064f\u0633\u062a\u0647\u0644\u0643. \u0627\u0644\u0646\u0627\u0633 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0648\u0642\u062a \u0644\u0627 \u064a\u0641\u0643\u0651\u0650\u0631\u0648\u0646 \u0628\u0646\u0641\u0633 \u0637\u0631\u064a\u0642\u0629 \u062a\u0641\u0643\u064a\u0631\u0647\u0645 \u0641\u064a \u064a\u0646\u0627\u064a\u0631 \u0623\u0648 \u0623\u0628\u0631\u064a\u0644. \u064a\u0648\u062c\u062f \u0627\u0633\u062a\u0639\u062f\u0627\u062f \u062d\u0642\u064a\u0642\u064a \u0644\u0644\u0625\u0646\u0641\u0627\u0642\u060c \u0648\u0634\u0639\u0648\u0631 \u062f\u0627\u062e\u0644\u064a \u0628\u0623\u0646\u0651\u064e \u0627\u0644\u0634\u0631\u0627\u0621 \u0641\u064a \u0627\u0644\u0639\u064a\u062f \u062c\u0632\u0621\u064c \u0645\u0646 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0644 \u0646\u0641\u0633\u0647. \u0648\u0647\u0630\u0627 \u0628\u0627\u0644\u0636\u0628\u0637 \u0645\u0627 \u064a\u062c\u0639\u0644 \u0647\u0630\u0627 \u0627\u0644\u0645\u0648\u0633\u0645 \u0645\u062e\u062a\u0644\u0650\u0641\u064b\u0627 \u0639\u0646 \u0643\u0644\u0651\u0650 \u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u062e\u0641\u064a\u0636\u0627\u062a \u0627\u0644\u0627\u0639\u062a\u064a\u0627\u062f\u064a\u0629 \u0639\u0644\u0649 \u0645\u062f\u0627\u0631 \u0627\u0644\u0633\u0646\u0629.<\/span><\/p>\n

\u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u062a\u0624\u0643\u0651\u0650\u062f \u0645\u0627 \u062a\u0634\u0639\u0631 \u0628\u0647\u061b \u062a\u064f\u0634\u064a\u0631 \u0628\u064a\u0627\u0646\u0627\u062a<\/span> \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0641\u064a \u0642\u0637\u0631<\/span><\/a> \u0625\u0644\u0649 \u0623\u0646\u0651\u064e \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a \u064a\u0631\u062a\u0641\u0639 \u0628\u064a\u0646 35% \u064860% \u0641\u064a \u0645\u0648\u0633\u0645\u064e\u064a \u0639\u064a\u062f \u0627\u0644\u0641\u0637\u0631 \u0648\u0627\u0644\u0623\u0636\u062d\u0649. \u0648\u0645\u0627 \u064a\u062c\u0639\u0644 \u0647\u0630\u0627 \u0627\u0644\u0631\u0642\u0645 \u0623\u0643\u062b\u0631 \u0623\u0647\u0645\u0651\u0650\u064a\u0629 \u0647\u0648 \u0623\u0646\u0651\u064e \u063a\u0627\u0644\u0628\u064a\u0629 \u0647\u0630\u0627 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u064a\u062a\u0645\u0651\u064f \u0628\u0627\u0644\u062c\u0648\u0627\u0644\u060c \u062a\u062d\u062f\u064a\u062f\u064b\u0627 68% \u0645\u0646 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0648\u0630\u0644\u0643 \u0648\u064e\u0641\u0642\u064b\u0627 \u0644\u062f\u0631\u0627\u0633\u0629 Statista \u0639\u0646 \u0633\u0644\u0648\u0643 \u0627\u0644\u062a\u0633\u0648\u0651\u064f\u0642 \u0641\u064a \u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u062e\u0644\u064a\u062c (<\/span>\u0627\u0644\u0645\u0635\u062f\u0631<\/span><\/a>). \u0623\u064a \u0625\u0646\u0651\u064e \u0645\u062a\u062c\u0631\u0643 \u0625\u0630\u0627 \u0644\u0645 \u064a\u0643\u0646 \u0645\u064f\u062d\u064e\u0633\u0651\u064e\u0646\u064b\u0627 \u0644\u0644\u062c\u0648\u0627\u0644\u060c \u0641\u0623\u0646\u062a \u062a\u062a\u0646\u0627\u0632\u0644 \u0637\u0648\u0639\u064b\u0627 \u0639\u0646 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0646\u0635\u0641 \u0633\u0648\u0642\u0643 \u0627\u0644\u0645\u064f\u062d\u062a\u0645\u064e\u0644.<\/span><\/p>\n

\u0644\u0643\u0646 \u064a\u0648\u062c\u062f \u062a\u0641\u0635\u064a\u0644 \u062f\u0642\u064a\u0642 \u064a\u063a\u0641\u0644\u0647 \u0643\u062b\u064a\u0631 \u0645\u0646 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u062a\u0627\u062c\u0631: \u0646\u0627\u0641\u0630\u0629 \u0627\u0644\u0642\u0631\u0627\u0631 \u0641\u064a \u0627\u0644\u0639\u064a\u062f \u0636\u064a\u0651\u0650\u0642\u0629 \u062c\u062f\u064b\u0651\u0627. \u0645\u0639\u0638\u0645 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0646 \u0644\u0627 \u064a\u062e\u0637\u0637\u0648\u0646 \u0642\u0628\u0644 \u0634\u0647\u0631\u060c \u0647\u0645 \u064a\u062a\u0651\u064e\u062e\u0630\u0648\u0646 \u0642\u0631\u0627\u0631\u0627\u062a\u0647\u0645 \u0641\u064a \u0627\u0644\u0640 72 \u0633\u0627\u0639\u0629 \u0627\u0644\u0623\u062e\u064a\u0631\u0629 \u0642\u0628\u0644 \u0627\u0644\u0639\u064a\u062f. \u0648\u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0623\u0646\u0651\u064e \u0643\u0644\u0651\u064e \u062f\u0642\u064a\u0642\u0629 \u0627\u062d\u062a\u0643\u0627\u0643 \u0641\u064a \u062a\u062c\u0631\u0650\u0628\u0629 \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0633\u0648\u0627\u0621 \u0635\u0641\u062d\u0629 \u0628\u0637\u064a\u0626\u0629 \u0643\u0627\u0646\u062a\u060c \u0623\u0648 \u062e\u0637\u0648\u0627\u062a \u062f\u0641\u0639 \u0645\u0639\u0642\u0651\u064e\u062f\u0629\u060c \u0623\u0648 \u063a\u064a\u0627\u0628 \u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062f\u0641\u0639 \u0627\u0644\u0645\u0641\u0636\u0651\u064e\u0644\u0629\u060c \u062a\u064f\u062a\u0631\u062c\u064e\u0645 \u0645\u0628\u0627\u0634\u0631\u0629 \u0625\u0644\u0649 \u062e\u0633\u0627\u0631\u0629 \u0641\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0644\u0635\u0627\u0644\u062d \u0645\u0646\u0627\u0641\u0633 \u0623\u0633\u0631\u0639 \u0648\u0623\u0633\u0647\u0644.<\/span><\/p>\n

\u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0623\u0646\u0651\u064e \u0645\u0639\u0638\u0645 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u062a\u0635\u0631\u0641 \u0637\u0627\u0642\u062a\u0647\u0627 \u0643\u0644\u0651\u064e\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0639\u0631\u0648\u0636\u060c \u0648\u062a\u0646\u0633\u0649 \u0623\u0646\u0651\u064e \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0627 \u062a\u0646\u062a\u0647\u064a \u062d\u064a\u0646 \u064a\u0646\u0642\u0631 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u060c \u0628\u0644 \u062a\u0646\u062a\u0647\u064a \u062d\u064a\u0646 \u064a\u064f\u0643\u0645\u0644 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062f\u0641\u0639 \u0628\u0646\u062c\u0627\u062d. \u0648\u0644\u0644\u0627\u0637\u0644\u0627\u0639 \u0639\u0644\u0649 \u0643\u064a\u0641 \u062a\u0628\u062f\u0648<\/span> \u062e\u064f\u0637\u0651\u064e\u0629 \u0645\u0628\u064a\u0639\u0627\u062a<\/span><\/a> \u0645\u064f\u062d\u0643\u064e\u0645\u0629 \u062a\u0623\u062e\u0630 \u0647\u0630\u0627 \u0627\u0644\u0645\u0646\u0637\u0642 \u0628\u0639\u064a\u0646 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631\u060c \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0627\u0637\u0644\u0627\u0639 \u0639\u0644\u0649 \u0647\u0630\u0627 \u0627\u0644\u062f\u0644\u064a\u0644.<\/span><\/p>\n

\u0648\u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u062a\u0633\u0627\u0621\u0644 \u0639\u0646 \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0643\u0627\u0645\u0644\u0629 \u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0642\u0637\u0631\u064a \u0641\u064a \u0645\u0648\u0627\u0633\u0645 \u0627\u0644\u0625\u0646\u0641\u0627\u0642\u060c \u0641\u0627\u0644\u062c\u0648\u0627\u0628 \u0645\u0648\u062c\u0648\u062f \u0641\u064a \u0637\u0628\u064a\u0639\u0629<\/span> \u0627\u0644\u062f\u0641\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0641\u064a \u0642\u0637\u0631<\/span><\/a> \u0648\u0643\u064a\u0641 \u062a\u0637\u0648\u0651\u064e\u0631 \u0641\u064a \u0627\u0644\u0633\u0646\u0648\u0627\u062a \u0627\u0644\u0623\u062e\u064a\u0631\u0629\u060c \u0641\u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u064a\u0648\u0645 \u0644\u0627 \u064a\u0642\u0628\u0644 \u062a\u062c\u0631\u0650\u0628\u0629 \u062f\u0641\u0639 \u0645\u062a\u0639\u062b\u0651\u0650\u0631\u0629 \u0628\u0623\u064a \u0645\u0633\u0648\u0651\u0650\u063a.<\/span><\/p>\n

\u0647\u0630\u0627 \u0627\u0644\u0648\u0627\u0642\u0639 \u064a\u0642\u0648\u062f\u0646\u0627 \u0645\u0628\u0627\u0634\u0631\u0629 \u0625\u0644\u0649 \u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0623\u0647\u0645\u0651: \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0632\u0628\u0648\u0646 \u0645\u0648\u062c\u0648\u062f\u064b\u0627\u060c \u0648\u0645\u0633\u062a\u0639\u062f\u064b\u0651\u0627 \u0644\u0644\u0634\u0631\u0627\u0621\u060c \u0648\u0645\u062a\u062d\u0641\u0651\u0650\u0632\u0627\u064b \u0628\u0631\u0648\u062d \u0627\u0644\u0639\u064a\u062f\u060c\u00a0 \u0641\u0644\u0645\u0627\u0630\u0627 \u064a\u063a\u0627\u062f\u0631 \u0645\u062a\u062c\u0631\u0643 \u0645\u0646 \u062f\u0648\u0646 \u0623\u0646 \u064a\u0634\u062a\u0631\u064a\u061f<\/span><\/p>\n

4 \u0623\u062e\u0637\u0627\u0621 \u062a\u0642\u062a\u0644 \u0645\u0628\u064a\u0639\u0627\u062a\u0643 \u0643\u0644\u0651\u064e \u0639\u064a\u062f \u0645\u0646 \u062f\u0648\u0646 \u0623\u0646 \u062a\u0639\u0644\u0645 (\u0635\u062d\u0651\u0650\u062d\u0647\u0627 \u0627\u0644\u0622\u0646).<\/b><\/h2>\n

\"\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/p>\n

\u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0648\u062c\u0648\u062f\u064b\u0627 \u0648\u0645\u0633\u062a\u0639\u062f\u064b\u0651\u0627 \u0644\u0644\u0634\u0631\u0627\u0621 \u0643\u0645\u0627 \u0631\u0623\u064a\u0646\u0627\u060c \u0641\u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0644\u064a\u0633\u062a \u0641\u064a \u0627\u0644\u0637\u0644\u0628\u060c \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0641\u064a \u0627\u0644\u0645\u062a\u062c\u0631 \u0646\u0641\u0633\u0647. \u0648\u062a\u062d\u062f\u064a\u062f\u064b\u0627 \u0641\u064a \u062a\u0644\u0643 \u0627\u0644\u0644\u062d\u0638\u0629 \u0627\u0644\u062d\u0631\u062c\u0629 \u0627\u0644\u062a\u064a \u064a\u0646\u062a\u0642\u0644 \u0641\u064a\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0646 “\u0623\u0631\u064a\u062f \u0647\u0630\u0627 \u0627\u0644\u0645\u064f\u0646\u062a\u064e\u062c” \u0625\u0644\u0649 “\u0627\u0634\u062a\u0631\u064a\u062a \u0647\u0630\u0627 \u0627\u0644\u0645\u064f\u0646\u062a\u064e\u062c”. \u0647\u0630\u0647 \u0627\u0644\u0644\u062d\u0638\u0629 \u0623\u0642\u0635\u0631 \u0645\u0645\u0651\u064e\u0627 \u062a\u062a\u062e\u064a\u0651\u064e\u0644\u060c \u0648\u0623\u0643\u062b\u0631 \u0647\u0634\u0627\u0634\u0629 \u0645\u0645\u0651\u064e\u0627 \u062a\u062a\u0648\u0642\u0651\u064e\u0639.<\/span><\/p>\n

\u062f\u0631\u0627\u0633\u0629 \u0646\u0634\u0631\u0647\u0627 \u0645\u0639\u0647\u062f Baymard\u060c \u0648\u0647\u0648 \u0623\u062d\u062f \u0623\u0628\u0631\u0632 \u0627\u0644\u0645\u0631\u0627\u062c\u0639 \u0627\u0644\u0628\u062d\u062b\u064a\u0629 \u0641\u064a \u062a\u062c\u0631\u0650\u0628\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u062a\u0643\u0634\u0641 \u0623\u0646\u0651\u064e \u0645\u062a\u0648\u0633\u0651\u0650\u0637 \u0645\u0639\u062f\u0651\u064e\u0644 \u0627\u0644\u062a\u062e\u0644\u0651\u0650\u064a \u0639\u0646 \u0633\u0644\u0651\u064e\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0639\u0627\u0644\u0645\u064a\u064b\u0651\u0627 \u064a\u0628\u0644\u063a<\/span> 70.19%<\/span><\/a>\u060c \u0648\u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0623\u0648\u0651\u064e\u0644 \u0628\u0641\u0631\u0642 \u0643\u0628\u064a\u0631 \u0647\u0648 \u062a\u0639\u0642\u064a\u062f \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062f\u0641\u0639. \u0644\u064a\u0633 \u0627\u0644\u0633\u0639\u0631\u060c \u0648\u0644\u064a\u0633 \u0627\u0644\u0645\u064f\u0646\u062a\u064e\u062c\u060c \u0628\u0644 \u062e\u0637\u0648\u0629 \u0627\u0644\u062f\u0641\u0639.<\/span><\/p>\n

\u0641\u064a \u0645\u0648\u0633\u0645 \u0627\u0644\u0639\u064a\u062f \u062a\u062a\u0636\u0627\u0639\u0641 \u0647\u0630\u0647 \u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u0644\u0623\u0646\u0651\u064e \u0627\u0644\u0639\u0645\u064a\u0644 \u064a\u062a\u0633\u0648\u0651\u064e\u0642 \u0648\u0647\u0648 \u0645\u0634\u063a\u0648\u0644\u060c \u0648\u0645\u064f\u0633\u062a\u0639\u062c\u0644\u060c \u0648\u064a\u0641\u062a\u062d \u0639\u0634\u0631\u0627\u062a \u0627\u0644\u0646\u0648\u0627\u0641\u0630 \u0641\u064a \u0648\u0642\u062a \u0648\u0627\u062d\u062f. \u0623\u064a \u0627\u062d\u062a\u0643\u0627\u0643 \u0635\u063a\u064a\u0631 \u0641\u064a<\/span> \u062a\u062c\u0631\u0650\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/span><\/a> \u064a\u0643\u0641\u064a \u0644\u0625\u063a\u0644\u0627\u0642 \u0627\u0644\u0635\u0641\u062d\u0629 \u0648\u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0625\u0644\u0649 \u0645\u062a\u062c\u0631 \u0622\u062e\u0631.<\/span><\/p>\n

\u0627\u0644\u062e\u0637\u0623 \u0627\u0644\u0623\u0648\u0644: \u0628\u0648\u0651\u064e\u0627\u0628\u0629 \u062f\u0641\u0639 \u0645\u0639\u0642\u0651\u064e\u062f\u0629 \u062a\u0637\u0631\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u0648\u0631\u064b\u0627.<\/b><\/h3>\n

\u062e\u0637\u0648\u0627\u062a \u0643\u062b\u064a\u0631\u0629\u060c \u0646\u0645\u0627\u0630\u062c \u0637\u0648\u064a\u0644\u0629\u060c \u0625\u0639\u0627\u062f\u0629 \u062a\u0648\u062c\u064a\u0647 \u0644\u0635\u0641\u062d\u0627\u062a \u062e\u0627\u0631\u062c\u064a\u0629 \u062a\u0628\u062f\u0648 \u063a\u064a\u0631 \u0645\u0623\u0644\u0648\u0641\u0629\u060c \u0643\u0644\u0651\u064f \u0647\u0630\u0627 \u064a\u064f\u0631\u0633\u0650\u0644 \u0625\u0644\u0649 \u0627\u0644\u0639\u0645\u064a\u0644 \u0631\u0633\u0627\u0644\u0629 \u0636\u0645\u0646\u064a\u0629: “\u0647\u0630\u0627 \u0627\u0644\u0645\u062a\u062c\u0631 \u0644\u0627 \u064a\u0633\u062a\u062d\u0642\u0651\u064f \u0648\u0642\u062a\u064a.” \u0648\u0641\u064a \u0627\u0644\u0639\u064a\u062f \u062a\u062d\u062f\u064a\u062f\u064b\u0627\u060c \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0627 \u064a\u0639\u0637\u064a\u0643 \u0641\u0631\u0635\u0629 \u062b\u0627\u0646\u064a\u0629\u060c \u064a\u063a\u0627\u062f\u0631 \u0648\u064a\u0634\u062a\u0631\u064a \u0645\u0646 \u0645\u0646\u0627\u0641\u0633\u0643 \u0627\u0644\u0630\u064a \u062c\u0639\u0644 \u0627\u0644\u062f\u0641\u0639 \u0623\u0633\u0647\u0644 \u0645\u0646 \u0637\u0644\u0628 \u0643\u0648\u0628 \u0642\u0647\u0648\u0629. \u0644\u0644\u0627\u0637\u0644\u0627\u0639 \u0639\u0644\u0649<\/span> \u0623\u0646\u0648\u0627\u0639 \u0628\u0648\u0651\u064e\u0627\u0628\u0627\u062a \u0627\u0644\u062f\u0641\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0641\u064a \u0642\u0637\u0631<\/span><\/a> \u0648\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0645\u064a\u0651\u0650\u0632 \u0643\u0644\u0651\u0627\u064b \u0645\u0646\u0647\u0627\u060c \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644 \u064a\u0648\u0636\u0651\u0650\u062d \u0627\u0644\u0635\u0648\u0631\u0629 \u0643\u0627\u0645\u0644\u0629.<\/span><\/p>\n

\u0627\u0644\u062e\u0637\u0623 \u0627\u0644\u062b\u0627\u0646\u064a: \u0645\u0648\u0642\u0639 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0628\u0637\u064a\u0621.<\/b><\/h3>\n

\u0641\u064a \u0623\u064a\u0651\u064e\u0627\u0645 \u0627\u0644\u0639\u064a\u062f\u060c \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0644\u0627 \u062a\u0631\u062a\u0641\u0639 \u062a\u062f\u0631\u064a\u062c\u064a\u064b\u0651\u0627\u060c \u062a\u0642\u0641\u0632 \u0641\u062c\u0623\u0629. \u0648\u0625\u0630\u0627 \u0643\u0627\u0646 \u062e\u0627\u062f\u0645 \u0645\u0648\u0642\u0639\u0643 \u063a\u064a\u0631 \u0645\u064f\u0647\u064a\u064e\u0651\u0623 \u0644\u0647\u0630\u0627 \u0627\u0644\u062d\u062c\u0645\u060c \u0633\u062a\u062c\u062f \u0646\u0641\u0633\u0643 \u0623\u0645\u0627\u0645 \u0645\u0648\u0642\u0639 \u0628\u0637\u064a\u0621 \u0623\u0648 \u0645\u062a\u0648\u0642\u0651\u0650\u0641 \u0641\u064a \u0627\u0644\u0644\u062d\u0638\u0629 \u0627\u0644\u062a\u064a \u064a\u062d\u062a\u0627\u062c \u0625\u0644\u064a\u0643 \u0641\u064a\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u0643\u062b\u0631. Google \u0646\u0641\u0633\u0647\u0627 \u0648\u062b\u0651\u064e\u0642\u062a \u0623\u0646\u0651\u064e \u0643\u0644\u0651\u064e \u062b\u0627\u0646\u064a\u0629 \u062a\u0623\u062e\u064a\u0631 \u0625\u0636\u0627\u0641\u064a\u0629 \u0641\u064a \u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u0635\u0641\u062d\u0629<\/span> \u062a\u064f\u062e\u0641\u0651\u0650\u0636 \u0645\u0639\u062f\u0651\u064e\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0628\u0646\u0633\u0628\u0629 7%<\/span><\/a>. \u062b\u0627\u0646\u064a\u0629 \u0648\u0627\u062d\u062f\u0629.<\/span><\/p>\n

\u0627\u0644\u062e\u0637\u0623 \u0627\u0644\u062b\u0627\u0644\u062b: \u063a\u064a\u0627\u0628 \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062b\u0642\u0629 \u0641\u064a \u0635\u0641\u062d\u0629 \u0627\u0644\u062f\u0641\u0639.<\/b><\/h3>\n

\u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0642\u0637\u0631\u064a\u060c \u0643\u063a\u064a\u0631\u0647 \u0641\u064a \u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u062e\u0644\u064a\u062c\u060c \u062d\u0633\u0651\u064e\u0627\u0633 \u062c\u062f\u064b\u0651\u0627 \u0644\u0645\u0624\u0634\u0651\u0650\u0631\u0627\u062a \u0627\u0644\u0623\u0645\u0627\u0646 \u0639\u0646\u062f \u0625\u062f\u062e\u0627\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0637\u0627\u0642\u062a\u0647. \u0625\u0630\u0627 \u0644\u0645 \u064a\u0631\u064e \u0634\u0647\u0627\u062f\u0629 SSL \u0648\u0627\u0636\u062d\u0629\u060c \u0648\u0644\u0645 \u064a\u062c\u062f \u062e\u0650\u064a\u0627\u0631 \u0627\u0644\u062f\u0641\u0639 \u0627\u0644\u0630\u064a \u0627\u0639\u062a\u0627\u062f\u0647\u060c \u0648\u0634\u0639\u0631 \u0623\u0646\u0651\u064e \u0627\u0644\u0635\u0641\u062d\u0629 “\u063a\u0631\u064a\u0628\u0629” \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u064a\u0647\u060c \u0641\u0642\u062f \u062e\u0633\u0631\u062a\u064e \u0627\u0644\u0628\u064a\u0639 \u0642\u0628\u0644 \u0623\u0646 \u064a\u0636\u063a\u0637 \u0639\u0644\u0649 \u0632\u0631 \u0627\u0644\u0634\u0631\u0627\u0621. \u0625\u0646\u0651\u064e \u0628\u0646\u0627\u0621 \u0627\u0644\u062b\u0642\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0631\u0642\u0645\u064a \u0644\u064a\u0633 \u062a\u0631\u0641\u064b\u0627\u060c \u0647\u0648 \u0634\u0631\u0637 \u0623\u0633\u0627\u0633\u064a \u0644\u0625\u062a\u0645\u0627\u0645 \u0623\u064a \u0639\u0645\u0644\u064a\u0629 \u0628\u064a\u0639\u060c \u0648\u064a\u0645\u0643\u0646\u0643 \u0642\u0631\u0627\u0621\u0629 \u0645\u0632\u064a\u062f\u064d \u0639\u0646<\/span> \u062a\u062d\u0635\u064a\u0644 \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0627\u062a \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/span><\/a> \u0628\u0634\u0643\u0644 \u0622\u0645\u0646 \u0648\u0633\u0644\u0633.<\/span><\/p>\n

\u0627\u0644\u062e\u0637\u0623 \u0627\u0644\u0631\u0627\u0628\u0639: \u0625\u0647\u0645\u0627\u0644 \u062a\u062c\u0631\u0650\u0628\u0629 \u0627\u0644\u0645\u064f\u0633\u062a\u062e\u062f\u0650\u0645 \u0641\u064a \u0627\u0644\u062c\u0648\u0627\u0644.<\/b><\/h3>\n

68% \u0645\u0646 \u0645\u0634\u062a\u0631\u064a\u0627\u062a \u0627\u0644\u0639\u064a\u062f \u062a\u062a\u0645\u0651\u064f \u0628\u0627\u0644\u0647\u0627\u062a\u0641\u060c \u0648\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0645\u0627 \u062a\u0632\u0627\u0644 \u062a\u0639\u064a\u0634 \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u062d\u0627\u0633\u0648\u0628 \u0627\u0644\u0645\u0643\u062a\u0628\u064a. \u0635\u0641\u062d\u0629 \u062f\u0641\u0639 \u0644\u0645 \u062a\u064f\u0635\u0645\u064e\u0651\u0645 \u0644\u0644\u062c\u0648\u0627\u0644 \u062a\u0639\u0646\u064a \u0623\u0632\u0631\u0627\u0631\u064b\u0627 \u0635\u063a\u064a\u0631\u0629\u060c \u0648\u0646\u0645\u0627\u0630\u062c \u0645\u0632\u0639\u062c\u0629\u060c \u0648\u062a\u062c\u0631\u0650\u0628\u0629 \u062a\u062c\u0639\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 \u064a\u0634\u0639\u0631 \u0623\u0646\u0651\u064e\u0647 \u064a\u062d\u0627\u0648\u0644 \u062d\u0644\u0651\u064e \u0645\u0639\u0627\u062f\u0644\u0629 \u0631\u064a\u0627\u0636\u064a\u0629 \u0644\u0627 \u0623\u0646 \u064a\u0634\u062a\u0631\u064a \u0647\u062f\u064a\u0629 \u0639\u064a\u062f.<\/span><\/p>\n

\u0643\u0644\u0651\u064f \u0647\u0630\u0647 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0644\u0647\u0627 \u062d\u0644\u0651\u064c \u0648\u0627\u062d\u062f \u0645\u064f\u0634\u062a\u0631\u064e\u0643: \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0631\u062d\u0644\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0645\u0646 \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u062d\u062a\u0651\u064e\u0649 \u0644\u062d\u0638\u0629 \u0625\u062a\u0645\u0627\u0645<\/span> \u0627\u0644\u062f\u0641\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0641\u064a \u0642\u0637\u0631<\/span><\/a>\u060c \u0648\u0647\u0630\u0627 \u0628\u0627\u0644\u0636\u0628\u0637 \u0645\u0627 \u0633\u0646\u062a\u0646\u0627\u0648\u0644\u0647 \u0641\u064a \u0627\u0644\u0642\u0633\u0645 \u0627\u0644\u0622\u062a\u064a.<\/span><\/p>\n

\u0623\u0642\u0648\u0649 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0645\u062c\u0631\u0651\u064e\u0628\u0629 \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a \u0645\u0648\u0633\u0645 \u0627\u0644\u0639\u064a\u062f.<\/b><\/h2>\n

\"\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/p>\n

\u0639\u064e\u0631\u064e\u0641\u0646\u0627 \u0623\u064a\u0646 \u062a\u0642\u0639 \u0627\u0644\u0623\u062e\u0637\u0627\u0621\u060c \u0648\u0627\u0644\u0622\u0646 \u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0639\u0645\u0644\u064a: \u0645\u0627\u0630\u0627 \u062a\u0641\u0639\u0644 \u0628\u062f\u0644\u064b\u0627 \u0645\u0646 \u0630\u0644\u0643\u061f<\/span><\/p>\n

\u0627\u0644\u062c\u0648\u0627\u0628 \u0644\u064a\u0633 \u0641\u064a \u0625\u0646\u0641\u0627\u0642 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0623\u0636\u062e\u0645\u060c \u0648\u0644\u0627 \u0641\u064a \u062a\u062e\u0641\u064a\u0636\u0627\u062a \u062a\u0623\u0643\u0644 \u0647\u0627\u0645\u0634 \u0631\u0628\u062d\u0643\u060c \u0641\u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u062a\u064a \u062a\u062d\u0642\u0651\u0650\u0642 \u0632\u064a\u0627\u062f\u0629 \u0645\u0628\u064a\u0639\u0627\u062a \u062d\u0642\u064a\u0642\u064a\u0629 \u0641\u064a \u0645\u0648\u0633\u0645 \u0627\u0644\u0639\u064a\u062f\u060c \u062a\u0634\u062a\u0631\u0643 \u0641\u064a \u0634\u064a\u0621 \u0648\u0627\u062d\u062f: \u062a\u064f\u062d\u0633\u0651\u0650\u0646 \u0627\u0644\u062a\u062c\u0631\u0650\u0628\u0629 \u0642\u0628\u0644 \u0623\u0646 \u062a\u064f\u0636\u062e\u0651\u0650\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a. \u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0635\u062d\u064a\u062d.<\/span><\/p>\n

\u0627\u0628\u062f\u0623 \u0642\u0628\u0644 \u0627\u0644\u0639\u064a\u062f \u0628\u062b\u0644\u0627\u062b\u0629 \u0623\u0633\u0627\u0628\u064a\u0639\u00a0 \u0648\u0644\u064a\u0633 \u0628\u062b\u0644\u0627\u062b\u0629 \u0623\u064a\u0651\u064e\u0627\u0645.<\/b><\/h3>\n

\u0645\u064e\u0646 \u064a\u0628\u062f\u0623 \u0627\u0644\u062a\u062d\u0636\u064a\u0631 \u0641\u064a \u0627\u0644\u0623\u0633\u0628\u0648\u0639 \u0627\u0644\u0623\u062e\u064a\u0631 \u0642\u0628\u0644 \u0627\u0644\u0639\u064a\u062f\u060c \u064a\u062a\u0646\u0627\u0641\u0633 \u0639\u0644\u0649 \u0645\u0627 \u062a\u0628\u0642\u0651\u064e\u0649 \u0645\u0646 \u0627\u0646\u062a\u0628\u0627\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0639\u062f \u0623\u0646 \u0648\u0632\u0651\u064e\u0639\u0647 \u0627\u0644\u0645\u0628\u0643\u0651\u0650\u0631\u0648\u0646 \u0639\u0644\u0649 \u0623\u0646\u0641\u0633\u0647\u0645. \u0627\u0644\u062a\u062d\u0636\u064a\u0631 \u0627\u0644\u0645\u0628\u0643\u0651\u0650\u0631 \u0644\u0627 \u064a\u0639\u0646\u064a \u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u0639\u0631\u0648\u0636 \u0645\u0628\u0643\u0631\u064b\u0627 \u0641\u0642\u0637\u060c \u064a\u0639\u0646\u064a \u062a\u062c\u0647\u064a\u0632 \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0645\u064f\u0646\u062a\u064e\u062c\u0627\u062a\u060c \u0648\u0627\u062e\u062a\u0628\u0627\u0631 \u0633\u0631\u0639\u0629 \u0627\u0644\u0645\u0648\u0642\u0639\u060c \u0648\u0627\u0644\u062a\u0623\u0643\u0651\u064f\u062f \u0645\u0646 \u0623\u0646\u0651\u064e<\/span> \u0628\u0648\u0651\u064e\u0627\u0628\u0629 \u0627\u0644\u062f\u0641\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/span><\/a> \u062a\u0639\u0645\u0644 \u062c\u064a\u0651\u0650\u062f\u064b\u0627 \u0642\u0628\u0644 \u0623\u0646 \u064a\u0628\u062f\u0623 \u0627\u0644\u0636\u063a\u0637 \u0627\u0644\u062d\u0642\u064a\u0642\u064a.<\/span><\/p>\n

\u0623\u0628\u062d\u0627\u062b Think with Google \u062a\u064f\u0638\u0647\u0650\u0631 \u0623\u0646\u0651\u064e 45% \u0645\u0646 \u0645\u064c\u062a\u0633\u0648\u0651\u0650\u0642\u064a \u0627\u0644\u0639\u064a\u062f \u064a\u0628\u062f\u0623\u0648\u0646 \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0645\u064f\u0646\u062a\u064e\u062c\u0627\u062a \u0642\u0628\u0644 \u0623\u0633\u0628\u0648\u0639\u064a\u0646 \u0625\u0644\u0649 \u062b\u0644\u0627\u062b\u0629 \u0623\u0633\u0627\u0628\u064a\u0639 \u0645\u0646 \u0627\u0644\u064a\u0648\u0645 \u0627\u0644\u0623\u0648\u0651\u064e\u0644 (<\/span>\u0627\u0644\u0645\u0635\u062f\u0631<\/span><\/a>). \u0623\u064a \u0625\u0646\u0651\u064e \u0645\u062a\u062c\u0631\u0643 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u062c\u0627\u0647\u0632\u064b\u0627 \u0648\u0638\u0627\u0647\u0631\u064b\u0627 \u0642\u0628\u0644 \u0623\u0646 \u062a\u0628\u062f\u0623 \u0645\u0648\u062c\u0629 \u0627\u0644\u0628\u062d\u062b\u060c \u0644\u0627 \u0628\u0639\u062f\u0647\u0627.<\/span><\/p>\n

\u0627\u062c\u0639\u0644 \u062a\u062c\u0631\u0650\u0628\u0629 \u0627\u0644\u062f\u0641\u0639 \u0623\u0633\u0631\u0639 \u0645\u0646 \u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0639\u0645\u064a\u0644.<\/b><\/h3>\n

\u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0648\u062d\u062f\u0647\u0627 \u062a\u0633\u062a\u062d\u0642\u0651\u064f \u0623\u0646 \u062a\u062a\u0648\u0642\u0651\u064e\u0641 \u0639\u0646\u062f\u0647\u0627 \u0637\u0648\u064a\u0644\u064b\u0627. \u0645\u0639\u0647\u062f Baymard \u064a\u0648\u0635\u064a \u0628\u0623\u0644\u0651\u064e\u0627 \u062a\u062a\u062c\u0627\u0648\u0632 \u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0640 Checkout \u062b\u0644\u0627\u062b \u062e\u0637\u0648\u0627\u062a \u0643\u062d\u062f\u0651\u064d \u0623\u0642\u0635\u0649 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0623\u0641\u0636\u0644 \u0645\u0639\u062f\u0651\u064e\u0644\u0627\u062a \u0625\u062a\u0645\u0627\u0645 \u0627\u0644\u0634\u0631\u0627\u0621. \u0643\u0644\u0651\u064f \u062e\u0637\u0648\u0629 \u0625\u0636\u0627\u0641\u064a\u0629 \u062a\u064f\u0642\u0644\u0651\u0650\u0644 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0625\u0643\u0645\u0627\u0644 \u0627\u0644\u0639\u0645\u0644\u064a\u0629.<\/span><\/p>\n

\u0641\u0639\u0651\u0650\u0644 \u062e\u0650\u064a\u0627\u0631 \u0627\u0644\u062f\u0641\u0639 \u0628\u0648\u0635\u0641\u0643 \u0636\u064a\u0641\u064b\u0627\u060c \u0644\u0627 \u062a\u064f\u062c\u0628\u0650\u0631 \u0623\u062d\u062f\u064b\u0627 \u0639\u0644\u0649 \u0625\u0646\u0634\u0627\u0621 \u062d\u0633\u0627\u0628 \u0642\u0628\u0644 \u0627\u0644\u0634\u0631\u0627\u0621. \u0647\u0630\u0627 \u0627\u0644\u0642\u0631\u0627\u0631 \u0648\u062d\u062f\u0647 \u0623\u062b\u0628\u062a \u0641\u064a \u062f\u0631\u0627\u0633\u0627\u062a \u0645\u062a\u0639\u062f\u0651\u0650\u062f\u0629 \u0623\u0646\u0651\u064e\u0647 \u064a\u0631\u0641\u0639 \u0645\u0639\u062f\u0651\u064e\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0628\u064a\u0646 20% \u064835%. \u0648\u0627\u0639\u0631\u0636 \u0643\u0644\u0651\u064e \u0637\u0631\u0627\u0626\u0642 \u0627\u0644\u062f\u0641\u0639 \u0627\u0644\u062a\u064a \u064a\u0623\u0644\u064e\u0641\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0642\u0637\u0631\u064a \u0641\u064a \u0645\u0643\u0627\u0646 \u0648\u0627\u062d\u062f \u0648\u0627\u0636\u062d\u060c \u0628\u062f\u0644\u064b\u0627 \u0645\u0646 \u0625\u062e\u0641\u0627\u0626\u0647\u0627 \u062e\u0644\u0641 \u062e\u0637\u0648\u0627\u062a \u0645\u062a\u0639\u062f\u0651\u0650\u062f\u0629. \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0627\u0637\u0644\u0627\u0639 \u0639\u0644\u0649<\/span> \u0623\u0641\u0636\u0644 \u0628\u0648\u0651\u064e\u0627\u0628\u0629 \u062f\u0641\u0639 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0641\u064a \u0642\u0637\u0631<\/span><\/a>\u060c \u0648\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u0648\u0641\u0651\u064e\u0631 \u0639\u0644\u064a\u0647 \u0644\u062a\u0646\u0627\u0633\u0628 \u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062d\u0644\u0651\u0650\u064a.<\/span><\/p>\n

\u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u0630\u0643\u064a\u0629 \u0644\u0627 \u062a\u0639\u0646\u064a \u0627\u0644\u062e\u0635\u0648\u0645\u0627\u062a \u0627\u0644\u0639\u0634\u0648\u0627\u0626\u064a\u0629.<\/b><\/h3>\n

\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u062a\u0642\u0639 \u0641\u064a \u0641\u062e\u0651\u0650 \u0627\u0644\u062a\u062e\u0641\u064a\u0636 \u0627\u0644\u0639\u0634\u0648\u0627\u0626\u064a\u060c \u0625\u0630 \u0625\u0646\u0651\u064e\u0647\u0627 \u062a\u062e\u0641\u0651\u0650\u0636 \u0627\u0644\u0633\u0639\u0631 30% \u062b\u0645\u0651\u064e \u062a\u062a\u0633\u0627\u0621\u0644 \u0644\u0645\u0627\u0630\u0627 \u0627\u0646\u062e\u0641\u0636 \u0647\u0627\u0645\u0634 \u0627\u0644\u0631\u0628\u062d \u0645\u0646 \u062f\u0648\u0646 \u0623\u0646 \u062a\u0631\u062a\u0641\u0639 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0628\u0645\u0627 \u064a\u0643\u0641\u064a. \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u0630\u0643\u064a\u0629 \u062a\u0639\u0645\u0644 \u0628\u0645\u0646\u0637\u0642 \u0645\u062e\u062a\u0644\u0650\u0641 \u062a\u0645\u0627\u0645\u064b\u0627.<\/span><\/p>\n

\u0628\u062f\u0644\u064b\u0627 \u0645\u0646 \u062a\u062e\u0641\u064a\u0636 \u0627\u0644\u0633\u0639\u0631\u060c \u0623\u0636\u0650\u0641 \u0642\u064a\u0645\u0629: \u062a\u063a\u0644\u064a\u0641 \u0647\u062f\u0627\u064a\u0627 \u0645\u062c\u0651\u064e\u0627\u0646\u064a\u060c \u0634\u062d\u0646 \u0633\u0631\u064a\u0639 \u0645\u0636\u0645\u0648\u0646 \u0642\u0628\u0644 \u0627\u0644\u0639\u064a\u062f\u060c \u0647\u062f\u064a\u0629 \u0631\u0645\u0632\u064a\u0629 \u0645\u0639 \u0643\u0644\u0651\u0650 \u0637\u0644\u0628 \u0641\u0648\u0642 \u0645\u0628\u0644\u063a \u0645\u0639\u064a\u0651\u064e\u0646. \u0647\u0630\u0647 \u0627\u0644\u0625\u0636\u0627\u0641\u0627\u062a \u0644\u0627 \u062a\u064f\u0643\u0644\u0651\u0650\u0641 \u0643\u062b\u064a\u0631\u064b\u0627\u060c \u0644\u0643\u0646\u0651\u064e\u0647\u0627 \u062a\u0635\u0646\u0639 \u0641\u0631\u0642\u064b\u0627 \u0648\u0627\u0636\u062d\u064b\u0627 \u0641\u064a \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621. \u062f\u0631\u0627\u0633\u0629 \u0646\u0634\u0631\u062a\u0647\u0627 Harvard Business Review \u062a\u0624\u0643\u0651\u0650\u062f \u0623\u0646\u0651\u064e \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u064f\u0642\u064a\u0651\u0650\u0645\u0648\u0646 “\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u064f\u0636\u0627\u0641\u0629” \u0623\u0639\u0644\u0649 \u0645\u0646 “\u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0645\u062e\u0641\u0651\u064e\u0636” \u0641\u064a \u0645\u0648\u0627\u0633\u0645 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0627\u062a.\u00a0<\/span><\/p>\n

\u0648\u0625\u0630\u0627 \u0623\u0631\u062f\u062a \u0628\u0646\u0627\u0621<\/span> \u062e\u064f\u0637\u0651\u064e\u0629 \u0645\u0628\u064a\u0639\u0627\u062a<\/span><\/a> \u062a\u0639\u062a\u0645\u062f \u0647\u0630\u0627 \u0627\u0644\u0645\u0646\u0637\u0642 \u0628\u062f\u0644\u064b\u0627 \u0645\u0646 \u0627\u0644\u062a\u062e\u0641\u064a\u0636 \u0627\u0644\u0623\u0639\u0645\u0649\u060c \u0641\u0627\u0644\u0623\u0645\u0631 \u064a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u0641\u0643\u064a\u0631 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0623\u0643\u062b\u0631 \u0645\u0646 \u0645\u062c\u0631\u0651\u064e\u062f \u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0623\u0633\u0639\u0627\u0631.<\/span><\/p>\n

\u0627\u0644\u062b\u0642\u0629 \u062a\u064f\u0628\u064e\u0627\u0639 \u0642\u0628\u0644 \u0627\u0644\u0645\u064f\u0646\u062a\u064e\u062c.<\/b><\/h3>\n

\u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0642\u0637\u0631\u064a\u060c \u0643\u0623\u064a \u0639\u0645\u064a\u0644 \u0641\u064a \u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u062e\u0644\u064a\u062c\u060c \u0644\u0627 \u064a\u064f\u0643\u0645\u0650\u0644 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0625\u0630\u0627 \u0634\u0639\u0631 \u0628\u0623\u064a \u0642\u062f\u0631 \u0645\u0646 \u0627\u0644\u0634\u0643. \u0648\u0628\u0646\u0627\u0621 \u0627\u0644\u062b\u0642\u0629 \u0644\u0627 \u064a\u062a\u0637\u0644\u0651\u064e\u0628 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0636\u062e\u0645\u0629\u060c \u0628\u0644 \u064a\u062a\u0637\u0644\u0651\u064e\u0628 \u0627\u0646\u062a\u0628\u0627\u0647\u064b\u0627 \u0625\u0644\u0649 \u062a\u0641\u0627\u0635\u064a\u0644 \u0635\u063a\u064a\u0631\u0629 \u0630\u0627\u062a \u0623\u062b\u0631 \u0643\u0628\u064a\u0631.<\/span><\/p>\n

\u0627\u0639\u0631\u0636 \u0634\u0647\u0627\u062f\u0627\u062a \u0627\u0644\u0623\u0645\u0627\u0646 \u0648\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0634\u0641\u064a\u0631 \u0628\u0648\u0636\u0648\u062d \u0641\u064a \u0635\u0641\u062d\u0629 \u0627\u0644\u062f\u0641\u0639 \u0648\u0644\u064a\u0633 \u0641\u064a \u0635\u0641\u062d\u0629 “\u0645\u064e\u0646 \u0646\u062d\u0646” \u0627\u0644\u0645\u0646\u0633\u064a\u0629. \u0636\u0639 \u0622\u0631\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0628\u062c\u0627\u0646\u0628 \u0627\u0644\u0645\u064f\u0646\u062a\u064e\u062c \u0645\u0628\u0627\u0634\u0631\u0629. \u0648\u0636\u0651\u0650\u062d \u0633\u064a\u0627\u0633\u0629 \u0627\u0644\u0625\u0631\u062c\u0627\u0639 \u0628\u062c\u0645\u0644\u0629 \u0648\u0627\u062d\u062f\u0629 \u0645\u0641\u0647\u0648\u0645\u0629\u060c \u0644\u0627 \u0628\u0635\u0641\u062d\u0629 \u0642\u0627\u0646\u0648\u0646\u064a\u0629 \u0645\u064f\u0631\u0628\u0643\u0629. \u0648\u0648\u0641\u0651\u0650\u0631 \u0642\u0646\u0627\u0629 \u062a\u0648\u0627\u0635\u0644 \u0641\u0648\u0631\u064a\u0629\u060c \u0648\u0627\u062a\u0633\u0627\u0628 \u0623\u0648 \u062f\u0631\u062f\u0634\u0629 \u0645\u0628\u0627\u0634\u0631\u0629\u060c \u0644\u0623\u0646\u0651\u064e \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0630\u064a \u064a\u062c\u062f \u062c\u0648\u0627\u0628\u064b\u0627 \u0639\u0646 \u0633\u0624\u0627\u0644\u0647 \u0641\u064a \u062b\u0648\u0627\u0646\u064d \u064a\u0634\u062a\u0631\u064a\u060c \u0648\u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0630\u064a \u064a\u0646\u062a\u0638\u0631 \u064a\u063a\u0627\u062f\u0631.\u00a0<\/span><\/p>\n

\u064a\u0645\u0643\u0646\u0643 \u0642\u0631\u0627\u0621\u0629 \u0645\u0632\u064a\u062f\u064d \u0639\u0646<\/span> \u0643\u064a\u0641 \u062a\u0628\u0646\u064a \u0627\u0644\u062b\u0642\u0629 \u0645\u0639 \u0639\u0645\u0644\u0627\u0626\u0643 \u0641\u064a \u0645\u062a\u062c\u0631\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/span><\/a>\u060c \u0648\u0645\u0627 \u0627\u0644\u0623\u0633\u0633 \u0627\u0644\u062a\u064a \u064a\u0642\u0648\u0645 \u0639\u0644\u064a\u0647\u0627 \u0647\u0630\u0627 \u0627\u0644\u0628\u0646\u0627\u0621 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0642\u0637\u0631\u064a.<\/span><\/p>\n

\u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0628\u064a\u0639 \u0623\u0647\u0645\u0651 \u0645\u0646 \u0627\u0644\u0628\u064a\u0639.<\/b><\/h3>\n

\u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u062a\u064a \u062a\u0646\u0633\u0649 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0645\u062c\u0631\u0651\u064e\u062f \u0625\u062a\u0645\u0627\u0645 \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u062a\u062e\u0633\u0631 \u0623\u0643\u062b\u0631 \u0645\u0645\u0651\u064e\u0627 \u062a\u062f\u0631\u0643. \u0631\u0633\u0627\u0644\u0629 \u062a\u0623\u0643\u064a\u062f \u0641\u0648\u0631\u064a\u0629 \u0628\u0639\u062f \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0648\u062a\u062a\u0628\u0651\u064f\u0639 \u0627\u0644\u0634\u062d\u0646 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a\u060c \u0648\u0631\u0633\u0627\u0644\u0629 \u0645\u062a\u0627\u0628\u0639\u0629 \u0628\u0639\u062f \u062b\u0644\u0627\u062b\u0629 \u0623\u064a\u0651\u064e\u0627\u0645 \u062a\u0633\u0623\u0644 \u0641\u064a\u0647\u0627 \u0639\u0646 \u062a\u062c\u0631\u0650\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0647\u0630\u0647 \u0627\u0644\u0623\u0634\u064a\u0627\u0621 \u0627\u0644\u062b\u0644\u0627\u062b\u0629 \u062a\u064f\u062d\u0648\u0651\u0650\u0644 \u0645\u064f\u0634\u062a\u0631\u064a\u064b\u0627 \u0645\u0631\u0651\u064e\u0629 \u0648\u0627\u062d\u062f\u0629 \u0625\u0644\u0649 \u0639\u0645\u064a\u0644 \u064a\u0639\u0648\u062f \u0641\u064a \u0643\u0644\u0651\u0650 \u0639\u064a\u062f. \u0648\u0647\u0630\u0627 \u0628\u0627\u0644\u0636\u0628\u0637 \u0645\u0627 \u062a\u0628\u0646\u064a\u0647<\/span> \u0623\u0633\u0627\u0644\u064a\u0628 \u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0644\u062f\u0641\u0639 \u0627\u0644\u0641\u0648\u0631\u064a<\/span><\/a> \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0628\u0639\u064a\u062f\u060c \u0639\u0644\u0627\u0642\u0629\u060c \u0644\u0627 \u0645\u062c\u0631\u062f \u0645\u0639\u0627\u0645\u0644\u0629.<\/span><\/p>\n

\u0643\u0644\u0651\u064f \u0645\u0627 \u0633\u0628\u0642 \u064a\u0642\u0648\u062f\u0646\u0627 \u0625\u0644\u0649 \u0633\u0624\u0627\u0644 \u062a\u0637\u0628\u064a\u0642\u064a \u0645\u0628\u0627\u0634\u0631: \u0645\u0646 \u0623\u064a\u0646 \u062a\u0628\u062f\u0623\u061f \u0648\u0643\u064a\u0641 \u062a\u064f\u062d\u0648\u0651\u0650\u0644 \u0647\u0630\u0647 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0625\u0644\u0649 \u062e\u0637\u0648\u0627\u062a \u0645\u0644\u0645\u0648\u0633\u0629 \u062a\u0646\u0641\u0651\u0650\u0630\u0647\u0627 \u0642\u0628\u0644 \u0645\u0648\u0633\u0645 \u0627\u0644\u0639\u064a\u062f \u0627\u0644\u0642\u0627\u062f\u0645\u061f<\/span><\/p>\n

\u0643\u064a\u0641 \u062a\u062c\u0639\u0644 \u0645\u0646 \u0627\u0644\u0639\u064a\u062f \u0623\u0643\u062b\u0631 \u0627\u0644\u0645\u0648\u0627\u0633\u0645 \u0645\u0628\u064a\u0639\u064b\u0627 \u0641\u064a \u0623\u0631\u0628\u0639 \u062e\u0637\u0648\u0627\u062a.<\/b><\/h2>\n

\"\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/p>\n

\u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u062f\u0651\u064e\u062b\u0646\u0627 \u0639\u0646\u0647\u0627 \u0641\u064a \u0627\u0644\u0642\u0633\u0645 \u0627\u0644\u0633\u0627\u0628\u0642 \u0644\u0627 \u0642\u064a\u0645\u0629 \u0644\u0647\u0627 \u0625\u0630\u0627 \u0628\u0642\u064a\u062a \u0641\u064a \u062e\u0627\u0646\u0629 “\u0627\u0644\u0646\u064a\u0651\u064e\u0627\u062a \u0627\u0644\u062c\u064a\u0651\u0650\u062f\u0629”. \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647 \u0643\u062b\u064a\u0631\u064b\u0627 \u0645\u0646 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0641\u064a \u0642\u0637\u0631 \u0644\u064a\u0633\u062a \u0646\u0642\u0635 \u0627\u0644\u0645\u0639\u0631\u0641\u0629\u060c \u0628\u0644 \u0646\u0642\u0635 \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u0648\u0644\u0649. \u0641\u0643\u064a\u0641 \u062a\u0628\u062f\u0623 \u0641\u0639\u0644\u064a\u064b\u0651\u0627\u061f<\/span><\/p>\n

\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u0648\u0644\u0649: \u0627\u0641\u062d\u0635 \u062a\u062c\u0631\u0650\u0628\u0629 \u0627\u0644\u062f\u0641\u0639 \u0641\u064a \u0645\u062a\u062c\u0631\u0643 \u0627\u0644\u0622\u0646\u060c \u0642\u0628\u0644 \u0623\u064a \u0634\u064a\u0621 \u0622\u062e\u0631.<\/b><\/h3>\n

\u0644\u0627 \u062a\u0641\u062a\u0631\u0636 \u0623\u0646\u0651\u064e \u062a\u062c\u0631\u0650\u0628\u0629 \u0627\u0644\u062f\u0641\u0639 \u0641\u064a \u0645\u062a\u062c\u0631\u0643 \u0633\u0644\u0633\u0629 \u0644\u0623\u0646\u0651\u064e\u0643 \u0635\u0645\u0651\u064e\u0645\u062a\u0647\u0627 \u0628\u0646\u0641\u0633\u0643. \u0623\u0646\u062a \u062a\u0639\u0631\u0641 \u0627\u0644\u0645\u062a\u062c\u0631 \u062c\u064a\u0651\u0650\u062f\u064b\u0627\u060c \u0648\u0647\u0630\u0627 \u0628\u0627\u0644\u0636\u0628\u0637 \u0645\u0627 \u064a\u062c\u0639\u0644\u0643 \u0623\u0633\u0648\u0623 \u0634\u062e\u0635 \u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0647. \u0627\u0637\u0644\u0628 \u0645\u0646 \u0634\u062e\u0635 \u0644\u0627 \u0639\u0644\u0627\u0642\u0629 \u0644\u0647 \u0628\u0627\u0644\u0645\u062a\u062c\u0631 \u0623\u0646 \u064a\u062d\u0627\u0648\u0644 \u0634\u0631\u0627\u0621 \u0645\u064f\u0646\u062a\u064e\u062c \u0645\u0646 \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u062d\u062a\u0651\u064e\u0649 \u0627\u0644\u0646\u0647\u0627\u064a\u0629\u060c \u062b\u0645\u0651\u064e \u0631\u0627\u0642\u0628\u0647 \u0645\u0646 \u062f\u0648\u0646 \u0623\u0646 \u062a\u062a\u062f\u062e\u0651\u064e\u0644 \u0623\u0648 \u062a\u0634\u0631\u062d \u0644\u0647 \u0623\u064a \u0634\u064a\u0621. \u0623\u064a\u0646 \u062a\u0648\u0642\u0651\u064e\u0641\u061f \u0623\u064a\u0646 \u062a\u0631\u062f\u0651\u064e\u062f\u061f \u0623\u064a\u0646 \u0623\u063a\u0644\u0642 \u0627\u0644\u0635\u0641\u062d\u0629\u061f<\/span><\/p>\n

\u0647\u0630\u0627 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0628\u0633\u064a\u0637\u060c \u0627\u0644\u0630\u064a \u0644\u0627 \u064a\u0643\u0644\u0651\u0650\u0641 \u0634\u064a\u0626\u064b\u0627\u060c \u0633\u064a\u0643\u0634\u0641 \u0644\u0643 \u0639\u064a\u0648\u0628\u064b\u0627 \u0644\u0645 \u062a\u0643\u0646 \u062a\u0639\u0644\u0645 \u0628\u0648\u062c\u0648\u062f\u0647\u0627. \u0648\u064a\u0645\u0643\u0646\u0643 \u062a\u0639\u0632\u064a\u0632\u0647 \u0628\u0623\u062f\u0627\u0629 \u0645\u062b\u0644 Hotjar \u0627\u0644\u062a\u064a \u062a\u064f\u0633\u062c\u0651\u0650\u0644 \u062c\u0644\u0633\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u064a\u0646 \u0648\u062a\u064f\u0638\u0647\u0650\u0631 \u0644\u0643 \u0628\u0627\u0644\u0636\u0628\u0637 \u0623\u064a\u0646 \u064a\u062a\u0648\u0642\u0651\u064e\u0641\u0648\u0646. \u0648\u0625\u0630\u0627 \u0623\u0631\u062f\u062a \u0641\u064e\u0647\u0645\u064b\u0627 \u0623\u0639\u0645\u0642 \u0644\u0645\u0627 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0628\u062d\u062b \u0639\u0646\u0647 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0641\u062d\u0635\u060c \u0641\u0645\u0642\u0627\u0644\u0629<\/span> \u062a\u062c\u0631\u0650\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 UX<\/span><\/a> \u062a\u0636\u0639 \u064a\u062f\u0643 \u0639\u0644\u0649 \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u062a\u064a \u062a\u0635\u0646\u0639 \u0627\u0644\u0641\u0631\u0642 \u0641\u064a \u0645\u0639\u062f\u0651\u064e\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644.<\/span><\/p>\n

\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629: \u0627\u062e\u062a\u0631 \u0628\u0648\u0651\u064e\u0627\u0628\u0629 \u062f\u0641\u0639 \u062a\u0641\u0647\u0645 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0642\u0637\u0631\u064a.<\/b><\/h3>\n

\u0644\u064a\u0633\u062a \u0643\u0644\u0651\u064f \u0628\u0648\u0651\u064e\u0627\u0628\u0627\u062a \u0627\u0644\u062f\u0641\u0639 \u0645\u062a\u0633\u0627\u0648\u064a\u0629\u060c \u0648\u0645\u0627 \u064a\u0639\u0645\u0644 \u0641\u064a \u0633\u0648\u0642 \u0623\u0648\u0631\u0648\u0628\u064a \u0644\u0627 \u064a\u0639\u0645\u0644 \u0628\u0627\u0644\u0636\u0631\u0648\u0631\u0629 \u0641\u064a \u0642\u0637\u0631. \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0642\u0637\u0631\u064a \u0644\u0647 \u0639\u0627\u062f\u0627\u062a\u0647 \u0648\u0637\u0631\u0627\u0626\u0642 \u062f\u0641\u0639\u0647 \u0627\u0644\u0645\u0641\u0636\u0651\u064e\u0644\u0629\u060c \u0648\u0628\u0648\u0651\u064e\u0627\u0628\u0629 \u0627\u0644\u062f\u0641\u0639 \u0627\u0644\u062a\u064a \u0644\u0627 \u062a\u062f\u0639\u0645\u0647\u0627\u060c \u062a\u062e\u0633\u0631 \u062c\u0632\u0621\u064b\u0627 \u0645\u0646 \u0627\u0644\u0633\u0648\u0642 \u0642\u0628\u0644 \u0623\u0646 \u062a\u0628\u062f\u0623.<\/span><\/p>\n

\u0639\u0646\u062f \u0627\u062e\u062a\u064a\u0627\u0631 \u0628\u0648\u0651\u064e\u0627\u0628\u0629 \u0627\u0644\u062f\u0641\u0639 \u0644\u0645\u0648\u0633\u0645 \u0627\u0644\u0639\u064a\u062f\u060c \u062a\u0623\u0643\u0651\u064e\u062f \u0645\u0646 \u062b\u0644\u0627\u062b\u0629 \u0623\u0634\u064a\u0627\u0621 \u0644\u0627 \u062a\u062a\u0646\u0627\u0632\u0644 \u0639\u0646\u0647\u0627: \u0623\u0646 \u062a\u062f\u0639\u0645 \u0627\u0644\u0631\u064a\u0627\u0644 \u0627\u0644\u0642\u0637\u0631\u064a \u0645\u0628\u0627\u0634\u0631\u0629 \u0645\u0646 \u062f\u0648\u0646 \u062a\u0639\u0642\u064a\u062f\u0627\u062a\u060c \u0623\u0646 \u062a\u0643\u0648\u0646 \u062a\u062c\u0631\u0650\u0628\u062a\u0647\u0627 \u0641\u064a \u0627\u0644\u062c\u0648\u0651\u064e\u0627\u0644 \u0633\u0644\u0633\u0629 \u062a\u0645\u0627\u0645\u064b\u0627 \u0643\u0645\u0627 \u0647\u064a \u0641\u064a \u0627\u0644\u062d\u0627\u0633\u0648\u0628\u060c \u0648\u0623\u0646 \u062a\u0645\u0646\u062d\u0643 \u062a\u0642\u0627\u0631\u064a\u0631 \u0648\u0627\u0636\u062d\u0629 \u0639\u0646 \u0643\u0644\u0651\u0650 \u0645\u0639\u0627\u0645\u0644\u0629 \u062d\u062a\u0651\u064e\u0649 \u062a\u0633\u062a\u0637\u064a\u0639 \u0642\u064a\u0627\u0633 \u0623\u062f\u0627\u0621 \u0645\u0628\u064a\u0639\u0627\u062a\u0643 \u0641\u064a \u0627\u0644\u0645\u0648\u0633\u0645 \u0628\u062f\u0642\u0651\u064e\u0629. \u064a\u0645\u0643\u0646\u0643 \u0645\u0642\u0627\u0631\u0646\u0629<\/span> \u062d\u0644\u0648\u0644 \u0627\u0644\u062f\u0641\u0639 \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u0641\u064a \u0642\u0637\u0631<\/span><\/a>\u060c \u0644\u062a\u062e\u062a\u0627\u0631 \u0645\u0627 \u064a\u0646\u0627\u0633\u0628 \u0637\u0628\u064a\u0639\u0629 \u0646\u0634\u0627\u0637\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0648\u062d\u062c\u0645\u0647.<\/span><\/p>\n

\u062f\u0631\u0627\u0633\u0629 \u0623\u062c\u0631\u062a\u0647\u0627 \u0634\u0631\u0643\u0629 McKinsey \u0639\u0646 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0641\u064a \u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637\u060c \u062a\u064f\u0634\u064a\u0631 \u0625\u0644\u0649 \u0623\u0646\u0651\u064e \u062a\u0648\u0641\u064a\u0631 \u0637\u0631\u0627\u0626\u0642 \u0627\u0644\u062f\u0641\u0639 \u0627\u0644\u0645\u062d\u0644\u0651\u0650\u064a\u0629 \u0627\u0644\u0645\u0641\u0636\u0651\u064e\u0644\u0629 \u064a\u0631\u0641\u0639 \u0645\u0639\u062f\u0651\u064e\u0644 \u0625\u062a\u0645\u0627\u0645 \u0627\u0644\u0634\u0631\u0627\u0621 \u0628\u0646\u0633\u0628\u0629 \u062a\u0635\u0644 \u0625\u0644\u0649 40% \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u062a\u064a \u062a\u0639\u062a\u0645\u062f \u0637\u0631\u0627\u0626\u0642 \u062f\u0641\u0639 \u062f\u0648\u0644\u064a\u0629 \u0641\u0642\u0637. \u0631\u0642\u0645 \u0644\u0627 \u064a\u0645\u0643\u0646 \u062a\u062c\u0627\u0647\u0644\u0647 \u0639\u0646\u062f\u0645\u0627 \u062a\u064f\u062e\u0637\u0651\u0650\u0637 \u0644\u0645\u0648\u0633\u0645 \u0627\u0644\u0639\u064a\u062f.<\/span><\/p>\n

\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062b\u0627\u0644\u062b\u0629: \u0636\u0639 \u062a\u0642\u0648\u064a\u0645\u064b\u0627 \u0644\u0644\u0639\u0631\u0648\u0636\u060c \u0648\u0644\u0627 \u062a\u062a\u0631\u0643\u0647 \u0644\u0644\u0627\u0631\u062a\u062c\u0627\u0644.<\/b><\/h3>\n

\u0627\u0644\u0627\u0631\u062a\u062c\u0627\u0644 \u0641\u064a \u0645\u0648\u0633\u0645 \u0627\u0644\u0639\u064a\u062f \u0645\u064f\u0643\u0644\u0650\u0641. \u0627\u0644\u0645\u062a\u062c\u0631 \u0627\u0644\u0630\u064a \u064a\u064f\u0637\u0644\u0650\u0642 \u0639\u0631\u0648\u0636\u0647 “\u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0630\u0643\u0651\u064e\u0631”\u060c \u064a\u062e\u0633\u0631 \u0623\u0645\u0627\u0645 \u0627\u0644\u0645\u062a\u062c\u0631 \u0627\u0644\u0630\u064a \u064a\u0639\u0645\u0644 \u0648\u064e\u0641\u0642 \u062c\u062f\u0648\u0644 \u0632\u0645\u0646\u064a \u0645\u062d\u062f\u0651\u064e\u062f \u0628\u0627\u0644\u0623\u064a\u0651\u064e\u0627\u0645 \u0648\u0627\u0644\u0633\u0627\u0639\u0627\u062a. \u0636\u0639 \u0639\u0644\u0649 \u0627\u0644\u0648\u0631\u0642\u0629\u060c \u0623\u0648 \u0641\u064a \u062c\u062f\u0648\u0644 \u0628\u064a\u0627\u0646\u0627\u062a\u060c \u062a\u0627\u0631\u064a\u062e \u0625\u0637\u0644\u0627\u0642 \u0643\u0644\u0651\u0650 \u0639\u0631\u0636\u060c \u0648\u062a\u0627\u0631\u064a\u062e \u0627\u0646\u062a\u0647\u0627\u0626\u0647\u060c \u0648\u0622\u062e\u0631 \u0645\u0648\u0639\u062f \u0644\u0644\u0634\u062d\u0646 \u0627\u0644\u0645\u0636\u0645\u0648\u0646 \u0642\u0628\u0644 \u0627\u0644\u0639\u064a\u062f. \u0647\u0630\u0627 \u0627\u0644\u0623\u062e\u064a\u0631 \u0628\u0627\u0644\u0630\u0627\u062a \u064a\u0647\u0645\u0651\u064f \u0627\u0644\u0639\u0645\u064a\u0644 \u0643\u062b\u064a\u0631\u064b\u0627\u060c \u0644\u0623\u0646\u0651\u064e\u0647 \u064a\u0634\u062a\u0631\u064a \u0647\u062f\u064a\u0629 \u0644\u0647\u0627 \u0645\u0648\u0639\u062f \u0645\u062d\u062f\u0651\u064e\u062f \u0644\u0627 \u064a\u0642\u0628\u0644 \u0627\u0644\u062a\u0623\u062c\u064a\u0644.<\/span><\/p>\n

\u062c\u0647\u0651\u0650\u0632 \u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0645\u064f\u0633\u0628\u0642\u064b\u0627 \u0628\u0646\u0638\u0627\u0645 \u0627\u0644\u0623\u062a\u0645\u062a\u0629\u060c \u0648\u062d\u062f\u0651\u0650\u062f \u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0633\u0648\u0634\u064a\u0627\u0644 \u0645\u064a\u062f\u064a\u0627 \u0642\u0628\u0644 \u0623\u0633\u0628\u0648\u0639\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u0623\u0642\u0644\u0651. \u0648\u0627\u0644\u0623\u0647\u0645\u0651 \u0645\u0646 \u0647\u0630\u0627 \u0643\u0644\u0651\u0650\u0647: \u062c\u0647\u0651\u0650\u0632<\/span> \u0631\u0627\u0628\u0637 \u0627\u0644\u062f\u0641\u0639<\/span><\/a> \u0627\u0644\u062e\u0627\u0635\u0651 \u0628\u0643\u0644\u0651\u0650 \u0639\u0631\u0636 \u0645\u0633\u0628\u0642\u064b\u0627 \u062d\u062a\u0651\u064e\u0649 \u062a\u0633\u062a\u0637\u064a\u0639 \u0645\u0634\u0627\u0631\u0643\u062a\u0647 \u0641\u0648\u0631\u064b\u0627 \u0639\u0646\u062f\u0645\u0627 \u064a\u062d\u064a\u0646 \u0648\u0642\u062a\u0647\u060c \u0628\u062f\u0644\u064b\u0627 \u0645\u0646 \u0627\u0644\u0627\u0636\u0637\u0631\u0627\u0631 \u0625\u0644\u0649 \u0625\u0646\u0634\u0627\u0626\u0647 \u0641\u064a \u0622\u062e\u0631 \u0644\u062d\u0638\u0629 \u0648\u0633\u0637 \u0636\u063a\u0637 \u0627\u0644\u0645\u0648\u0633\u0645.<\/span><\/p>\n

\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0631\u0627\u0628\u0639\u0629: \u0644\u0627 \u062a\u0646\u062a\u0638\u0631 \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0645\u0648\u0633\u0645 \u0644\u062a\u0639\u0631\u0641 \u0645\u0627 \u062d\u062f\u062b.<\/b><\/h3>\n

\u0643\u062b\u064a\u0631 \u0645\u0646 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u064a\u064f\u0642\u064a\u0651\u0650\u0645\u0648\u0646 \u0623\u062f\u0627\u0621 \u0645\u0648\u0633\u0645 \u0627\u0644\u0639\u064a\u062f \u0628\u0639\u062f \u0627\u0646\u062a\u0647\u0627\u0626\u0647 \u0628\u0623\u0633\u0627\u0628\u064a\u0639\u060c \u0648\u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0623\u0646\u0651\u064e\u0647\u0645 \u0641\u0642\u062f\u0648\u0627 \u0641\u0631\u0635\u0629 \u0627\u0644\u062a\u0635\u062d\u064a\u062d \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628. \u0631\u0627\u0642\u0628 \u0623\u0631\u0642\u0627\u0645 \u0645\u0628\u064a\u0639\u0627\u062a\u0643 \u064a\u0648\u0645\u064a\u064b\u0651\u0627 \u0641\u064a \u0627\u0644\u0645\u0648\u0633\u0645\u061b\u00a0 \u0645\u0646 \u0623\u064a\u0646 \u064a\u0623\u062a\u064a \u0627\u0644\u0632\u0648\u0651\u064e\u0627\u0631\u061f \u0623\u064a \u0627\u0644\u0645\u064f\u0646\u062a\u064e\u062c\u0627\u062a \u062a\u064f\u0628\u064e\u0627\u0639 \u0623\u0643\u062b\u0631\u061f \u0623\u064a \u062e\u0637\u0648\u0629 \u0641\u064a \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062f\u0641\u0639 \u064a\u062a\u0648\u0642\u0651\u064e\u0641 \u0639\u0646\u062f\u0647\u0627 \u0627\u0644\u0646\u0627\u0633\u061f \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062d\u064a\u0651\u064e\u0629 \u062a\u0633\u0645\u062d \u0644\u0643 \u0628\u062a\u0639\u062f\u064a\u0644 \u0639\u0631\u0648\u0636\u0643 \u0648\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0650\u0628\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0641\u064a \u0645\u0646\u062a\u0635\u0641 \u0627\u0644\u0645\u0648\u0633\u0645\u060c \u0644\u0627 \u0628\u0639\u062f \u0627\u0646\u062a\u0647\u0627\u0626\u0647. \u0648\u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0627\u0637\u0644\u0627\u0639 \u0639\u0644\u0649<\/span> \u0646\u0638\u0627\u0645 \u0633\u062f\u0627\u062f \u0627\u0644\u0634\u0627\u0645\u0644 \u0644\u0644\u0645\u062f\u0641\u0648\u0639\u0627\u062a<\/span><\/a> \u0644\u0641\u064e\u0647\u0645 \u0643\u064a\u0641 \u062a\u0645\u0646\u062d\u0643 \u0644\u0648\u062d\u0629 \u0627\u0644\u062a\u062d\u0643\u0651\u064f\u0645 \u0631\u0624\u064a\u0629 \u0648\u0627\u0636\u062d\u0629 \u0639\u0644\u0649 \u0643\u0644\u0651\u0650 \u0645\u0639\u0627\u0645\u0644\u0629 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a.<\/span><\/p>\n

\u0643\u0644\u0651\u064f \u0647\u0630\u0647 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u062a\u0642\u0648\u062f\u0643 \u0625\u0644\u0649 \u0633\u0624\u0627\u0644 \u0623\u062e\u064a\u0631 \u0648\u062c\u0648\u0647\u0631\u064a: \u0625\u0630\u0627 \u0637\u0628\u0651\u064e\u0642\u062a \u0643\u0644\u0651\u064e \u0645\u0627 \u0633\u0628\u0642\u060c \u0647\u0644 \u064a\u0643\u0641\u064a \u0630\u0644\u0643 \u0644\u0644\u0635\u0645\u0648\u062f \u0641\u064a \u0648\u062c\u0647 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629\u061f\u00a0<\/span><\/p>\n

\u0627\u0644\u062c\u0648\u0627\u0628 \u0641\u064a \u0627\u0644\u062e\u0627\u062a\u0645\u0629.<\/span><\/p>\n

\u0627\u0644\u062e\u0627\u062a\u0645\u0629<\/b><\/h2>\n

\u064a\u0627 \u0642\u0648\u0645\u060c \u0625\u0646\u0651\u064e \u0645\u0648\u0633\u0645 \u0627\u0644\u0639\u064a\u062f \u0644\u0627 \u064a\u0631\u062d\u0645 \u0627\u0644\u0645\u062a\u0631\u062f\u0651\u0650\u062f\u064a\u0646.<\/span><\/p>\n

\u0625\u0646\u0651\u064e \u0643\u0644\u0651\u064e \u0645\u0627 \u0642\u0631\u0623\u062a\u0647 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629 \u064a\u0635\u0628\u0651\u064f \u0641\u064a \u062d\u0642\u064a\u0642\u0629 \u0648\u0627\u062d\u062f\u0629: \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a \u0645\u0648\u0633\u0645 \u0627\u0644\u0639\u064a\u062f \u0644\u064a\u0633\u062a \u0645\u0639\u062c\u0632\u0629 \u062a\u062d\u062f\u062b \u0628\u0625\u0639\u0644\u0627\u0646 \u0645\u064f\u0648\u0641\u0651\u064e\u0642 \u0623\u0648 \u062a\u062e\u0641\u064a\u0636 \u0645\u064f\u063a\u0631\u064d\u060c \u0647\u064a \u0646\u062a\u064a\u062c\u0629 \u0642\u0631\u0627\u0631\u0627\u062a \u062a\u0628\u062f\u0623 \u0642\u0628\u0644 \u0627\u0644\u0639\u064a\u062f \u0628\u0623\u0633\u0627\u0628\u064a\u0639\u060c \u0648\u062a\u0641\u0627\u0635\u064a\u0644 \u0635\u063a\u064a\u0631\u0629 \u062a\u0628\u062f\u0648 \u063a\u064a\u0631 \u0645\u0647\u0645\u0651\u064e\u0629 \u062d\u062a\u0651\u064e\u0649 \u062a\u062e\u0633\u0631 \u0628\u0633\u0628\u0628\u0647\u0627 \u0639\u0645\u064a\u0644\u064b\u0627 \u0643\u0627\u0646 \u062c\u0627\u0647\u0632\u064b\u0627 \u0644\u0644\u0634\u0631\u0627\u0621.<\/span><\/p>\n

\u0639\u0645\u0644\u064a\u0629 \u0628\u0646\u0627\u0621 \u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0639\u064a\u062f \u062a\u0634\u0628\u0647 \u062a\u0645\u0627\u0645\u064b\u0627 \u062a\u0644\u0643 \u0627\u0644\u0634\u062c\u0631\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u0641\u064a \u0628\u0627\u0637\u0646 \u0627\u0644\u062a\u0631\u0628\u0629 \u0644\u0623\u0634\u0647\u0631 \u0642\u0628\u0644 \u0623\u0646 \u062a\u0638\u0647\u0631 \u0639\u0644\u0649 \u0627\u0644\u0633\u0637\u062d. \u0627\u0644\u0645\u062a\u062c\u0631 \u0627\u0644\u0630\u064a \u064a\u062d\u0635\u062f \u0641\u064a \u0627\u0644\u0639\u064a\u062f \u0647\u0648 \u0627\u0644\u0645\u062a\u062c\u0631 \u0627\u0644\u0630\u064a \u0632\u0631\u0639 \u0642\u0628\u0644\u0647\u060c \u0641\u064a \u062a\u062c\u0631\u0650\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0648\u0641\u064a \u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u062f\u0641\u0639\u060c \u0648\u0641\u064a \u062b\u0642\u0629 \u0627\u0644\u0639\u0645\u064a\u0644.<\/span><\/p>\n

\u0648\u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u0644\u0645\u0633\u062a\u064f\u0647\u0627 \u0645\u0646 \u0648\u0627\u0642\u0639 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0642\u0637\u0631\u064a: \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u062a\u064a \u062a\u0634\u0643\u0648 \u0645\u0646 \u0636\u0639\u0641 \u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0639\u064a\u062f \u063a\u0627\u0644\u0628\u064b\u0627 \u0644\u0627 \u062a\u0639\u0627\u0646\u064a \u0645\u0634\u0643\u0644\u0629 \u0641\u064a \u0627\u0644\u0645\u064f\u0646\u062a\u064e\u062c\u060c \u0648\u0644\u0627 \u0636\u0639\u0641\u0627\u064b \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u060c \u0625\u0646\u0651\u064e\u0647\u0627 \u062a\u0639\u0627\u0646\u064a \u0627\u062d\u062a\u0643\u0627\u0643\u064b\u0627 \u0641\u064a \u0627\u0644\u0644\u062d\u0638\u0629 \u0627\u0644\u0623\u062e\u064a\u0631\u0629\u061b \u0641\u064a \u062e\u0637\u0648\u0629 \u0627\u0644\u062f\u0641\u0639 \u062a\u062d\u062f\u064a\u062f\u064b\u0627.<\/span><\/p>\n

\u0647\u0646\u0627 \u064a\u0623\u062a\u064a \u062f\u0648\u0631<\/span> \u0633\u062f\u0627\u062f<\/span><\/a>\u060c \u0644\u064a\u0633 \u0628\u0648\u0635\u0641\u0647\u0627 \u0628\u0648\u0651\u064e\u0627\u0628\u0629 \u062f\u0641\u0639 \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u0634\u0631\u064a\u0643\u064b\u0627 \u064a\u0641\u0647\u0645 \u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0642\u0637\u0631\u064a. \u0647\u064a \u0628\u0648\u0651\u064e\u0627\u0628\u0629 \u0645\u0635\u0645\u0651\u064e\u0645\u0629 \u0644\u062a\u0646\u0627\u0633\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u0644\u0651\u0650\u064a\u060c \u0648\u062a\u062f\u0639\u0645 \u0637\u0631\u0627\u0626\u0642 \u0627\u0644\u062f\u0641\u0639 \u0627\u0644\u062a\u064a \u064a\u0623\u0644\u064e\u0641\u0647\u0627\u060c \u0648\u062a\u0645\u0646\u062d\u0643 \u0644\u0648\u062d\u0629 \u062a\u062d\u0643\u0651\u064f\u0645 \u062a\u064f\u0631\u064a\u0643 \u0643\u0644\u0651\u064e \u0631\u064a\u0627\u0644 \u062f\u062e\u0644\u064e \u0645\u062a\u062c\u0631\u0643 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a.<\/span><\/p>\n

\u0648\u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u062a\u0633\u0627\u0621\u0644 \u0639\u0646<\/span> \u0623\u0633\u0628\u0627\u0628 \u062a\u0641\u0648\u0651\u064f\u0642 \u0633\u062f\u0627\u062f<\/span><\/a> \u0639\u0644\u0649 \u063a\u064a\u0631\u0647\u0627 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0642\u0637\u0631\u064a\u060c \u0641\u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0628\u0628\u0633\u0627\u0637\u0629: \u0644\u0623\u0646\u0651\u064e\u0647\u0627 \u0628\u064f\u0646\u064a\u064e\u062a \u0645\u0646 \u0623\u062c\u0644 \u0647\u0630\u0627 \u0627\u0644\u0633\u0648\u0642 \u062a\u062d\u062f\u064a\u062f\u064b\u0627\u060c \u0648\u0644\u064a\u0633 \u0645\u0646 \u0623\u062c\u0644 \u0633\u0648\u0642 \u0622\u062e\u0631 \u062a\u0645\u0651\u064e \u062a\u0643\u064a\u064a\u0641\u0647\u0627 \u0645\u0639\u0647 \u0644\u0627\u062d\u0642\u064b\u0627.<\/span><\/p>\n

\u0645\u062a\u062c\u0631\u0643 \u064a\u0633\u062a\u062d\u0642\u0651\u064f \u0645\u0648\u0633\u0645 \u0639\u064a\u062f \u0644\u0627 \u064a\u062a\u0631\u0643\u0643 \u062a\u062a\u0633\u0627\u0621\u0644: “\u0623\u064a\u0646 \u0630\u0647\u0628\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u061f”<\/span><\/p>\n

\u0627\u0628\u062f\u0623 \u0645\u0639 \u0633\u062f\u0627\u062f \u0627\u0644\u064a\u0648\u0645<\/span><\/a>\u060c \u0648\u0643\u064f\u0646 \u062c\u0627\u0647\u0632\u064b\u0627 \u0642\u0628\u0644 \u0623\u0646 \u064a\u0628\u062f\u0623 \u0627\u0644\u0639\u064a\u062f.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a \u0645\u0648\u0633\u0645 \u0627\u0644\u0639\u064a\u062f: \u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u0639\u0645\u0644\u064a \u0644\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0641\u064a \u0642\u0637\u0631 \u0643\u0645 \u0645\u062a\u062c\u0631\u064b\u0627 \u0641\u064a \u0642\u0637\u0631 \u064a\u062e\u0633\u0631 \u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0639\u064a\u062f\u060c \u0641\u064a \u0622\u062e\u0631 \u062b\u0627\u0646\u064a\u0629 \u0642\u0628\u0644 \u0627\u0644\u062f\u0641\u0639\u061f \u0644\u0646\u0628\u062f\u0623 \u0628\u0642\u0635\u0629. \u0645\u062a\u062c\u0631 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0642\u0637\u0631\u064a \u0645\u062a\u062e\u0635\u0651\u0650\u0635 \u0641\u064a \u0627\u0644\u0647\u062f\u0627\u064a\u0627\u060c \u0643\u0627\u0646 \u064a\u064f\u0646\u0641\u0642 \u0622\u0644\u0627\u0641 \u0627\u0644\u0631\u064a\u0627\u0644\u0627\u062a \u0639\u0644\u0649 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u064a\u062f \u0643\u0644\u0651\u064e \u0639\u0627\u0645. \u0627\u0644\u0632\u0648\u0651\u064e\u0627\u0631 \u064a\u0623\u062a\u0648\u0646\u060c \u064a\u062a\u0635\u0641\u0651\u064e\u062d\u0648\u0646\u060c \u064a\u0636\u064a\u0641\u0648\u0646 \u0627\u0644\u0645\u064f\u0646\u062a\u064e\u062c\u0627\u062a \u0625\u0644\u0649 \u0627\u0644\u0633\u0644\u0651\u064e\u0629\u060c \u062b\u0645\u0651\u064e \u064a\u062e\u062a\u0641\u0648\u0646. \u0641\u0645\u0627\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0646\u062a\u064a\u062c\u0629\u061f \u062d\u0627\u0648\u0650\u0644 \u0623\u0644\u0651\u064e\u0627 \u062a\u0646\u0628\u0647\u0631: […]<\/p>\n","protected":false},"author":6,"featured_media":2920825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-2920810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-113"],"acf":[],"_links":{"self":[{"href":"https:\/\/sadad.qa\/ar\/wp-json\/wp\/v2\/posts\/2920810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sadad.qa\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sadad.qa\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sadad.qa\/ar\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/sadad.qa\/ar\/wp-json\/wp\/v2\/comments?post=2920810"}],"version-history":[{"count":4,"href":"https:\/\/sadad.qa\/ar\/wp-json\/wp\/v2\/posts\/2920810\/revisions"}],"predecessor-version":[{"id":2920835,"href":"https:\/\/sadad.qa\/ar\/wp-json\/wp\/v2\/posts\/2920810\/revisions\/2920835"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sadad.qa\/ar\/wp-json\/wp\/v2\/media\/2920825"}],"wp:attachment":[{"href":"https:\/\/sadad.qa\/ar\/wp-json\/wp\/v2\/media?parent=2920810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sadad.qa\/ar\/wp-json\/wp\/v2\/categories?post=2920810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sadad.qa\/ar\/wp-json\/wp\/v2\/tags?post=2920810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}