{"id":2920674,"date":"2026-02-05T15:20:41","date_gmt":"2026-02-05T12:20:41","guid":{"rendered":"https:\/\/sadad.qa\/?p=2920674"},"modified":"2026-02-05T15:20:41","modified_gmt":"2026-02-05T12:20:41","slug":"%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d9%81%d9%8a-%d8%b1%d9%85%d8%b6%d8%a7%d9%86","status":"publish","type":"post","link":"https:\/\/sadad.qa\/ar\/%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d9%81%d9%8a-%d8%b1%d9%85%d8%b6%d8%a7%d9%86\/","title":{"rendered":"\u0643\u064a\u0641 \u062a\u0646\u062c\u0648 \u0645\u0646 “\u0641\u062e\u0651\u0650 \u0627\u0644\u0641\u0627\u0646\u0648\u0633” \u0648\u062a\u064f\u0636\u0627\u0639\u0641 \u0645\u0628\u064a\u0639\u0627\u062a\u0643 \u0639\u0628\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0641\u064a \u0631\u0645\u0636\u0627\u0646\u061f (\u062f\u0644\u064a\u0644 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a)"},"content":{"rendered":"

\u0633\u064a\u0643\u0648\u0644\u0648\u062c\u064a\u0629 \u0627\u0644\u0645\u0627\u0644: \u062f\u0644\u064a\u0644 \u0627\u0644\u062a\u062c\u0627\u0631 \u0627\u0644\u0631\u0627\u0628\u062d\u064a\u0646 \u0644\u0625\u062a\u0642\u0627\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0641\u064a \u0631\u0645\u0636\u0627\u0646 \u0648\u0627\u0642\u062a\u0646\u0627\u0635 \u0637\u0641\u0631\u0629 \u0627\u0644\u0645\u0648\u0633\u0645.<\/b><\/p>\n

\u0644\u0650\u0646\u0643\u064f\u0646 \u0635\u0631\u064a\u062d\u064a\u0646.<\/span><\/p>\n

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\u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u064a\u062f\u0631\u0643\u0647\u0627 “\u0627\u0644\u0631\u0627\u0628\u062d\u0648\u0646 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u064b” \u0641\u0642\u0637\u060c \u0647\u064a \u0623\u0646 <\/span>\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0641\u064a \u0631\u0645\u0636\u0627\u0646<\/b> \u0644\u064a\u0633 \u0645\u0633\u0627\u0628\u0642\u0629 \u0641\u0646\u0651\u064e\u064a\u0629\u060c \u0628\u0644 \u0647\u0648 \u0633\u0628\u0627\u0642 \u062d\u0648\u0627\u062c\u0632 \u062a\u0650\u0642\u0646\u064a\u0629 \u0648\u0646\u0641\u0633\u064a\u0629. \u0641\u064a \u0627\u0644\u0644\u062d\u0638\u0629 \u0627\u0644\u062a\u064a \u062a\u0646\u0641\u0642 \u0641\u064a\u0647\u0627 \u0622\u0644\u0627\u0641 \u0627\u0644\u0631\u064a\u0627\u0644\u0627\u062a \u0639\u0644\u0649 \u0625\u0639\u0644\u0627\u0646 \u0645\u064f\u0645\u0648\u0651\u064e\u0644 \u0645\u064f\u0628\u0647\u0650\u0631\u060c \u0642\u062f \u064a\u0643\u0648\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 “\u0627\u0644\u0645\u064f\u062a\u062e\u0645” \u0628\u0639\u062f \u0627\u0644\u0625\u0641\u0637\u0627\u0631 \u0623\u0648 “\u0627\u0644\u0645\u064f\u062a\u0631\u0642\u0651\u0650\u0628” \u0642\u0628\u0644 \u0627\u0644\u0633\u062d\u0648\u0631\u060c \u0623\u0636\u0639\u0641 \u0645\u0646 \u0623\u0646 \u064a\u0643\u0645\u0644 \u0631\u062d\u0644\u0629 \u0634\u0631\u0627\u0621 \u0645\u064f\u0639\u0642\u0651\u064e\u062f\u0629 \u0641\u064a \u0645\u0648\u0642\u0639\u0643.<\/span><\/p>\n

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\u0646\u062d\u0646 \u0644\u0627 \u0646\u062a\u062d\u062f\u0651\u064e\u062b \u0647\u0646\u0627 \u0639\u0646 \u0645\u062c\u0631\u0651\u064e\u062f “\u062a\u0635\u0641\u0651\u064f\u062d”\u060c \u0628\u0644 \u0639\u0646 \u062a\u062d\u0648\u0651\u064f\u0644 \u0643\u0627\u0645\u0644 \u0641\u064a \u0643\u064a\u0645\u064a\u0627\u0621 \u0627\u0644\u062f\u0645\u0627\u063a \u0627\u0644\u0634\u0631\u0627\u0626\u064a\u0629. \u0623\u063a\u0644\u0628 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u064a\u0643\u062a\u0641\u0648\u0646 \u0628\u0645\u0639\u0644\u0648\u0645\u0629 \u0628\u062f\u064a\u0647\u064a\u0629 \u0645\u062b\u0644 “\u0627\u0644\u0646\u0627\u0633 \u064a\u0633\u0647\u0631\u0648\u0646 \u0641\u064a \u0631\u0645\u0636\u0627\u0646”\u060c \u0644\u0643\u0646\u0651\u064e\u0647\u0645 \u064a\u062a\u062c\u0627\u0647\u0644\u0648\u0646 \u0645\u0627 \u0646\u064f\u0633\u0645\u0651\u0650\u064a\u0647 <\/span>“\u0641\u062c\u0648\u0629 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0645\u064f\u0631\u0647\u0650\u0642”<\/b>.<\/span><\/p>\n

\u0641\u064a \u0642\u0637\u0631\u060c \u064a\u0645\u0631\u0651\u064f \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0628\u062f\u0648\u0631\u062a\u064a\u0646 \u0630\u0647\u0646\u064a\u062a\u064a\u0646 \u0645\u062a\u0646\u0627\u0642\u0636\u062a\u064a\u0646 \u062a\u0645\u0627\u0645\u0627\u064b \u062e\u0644\u0627\u0644 24 \u0633\u0627\u0639\u0629:<\/span><\/p>\n

1. \u0645\u0631\u062d\u0644\u0629 “\u0627\u0644\u062a\u0635\u0641\u0651\u064f\u062d \u0627\u0644\u0633\u0644\u0628\u064a” (\u0627\u0644\u0646\u0647\u0627\u0631 \u0627\u0644\u0635\u0627\u0626\u0645)<\/b><\/h3>\n

\u0641\u064a \u0623\u062b\u0646\u0627\u0621 \u0633\u0627\u0639\u0627\u062a \u0627\u0644\u0635\u064a\u0627\u0645\u060c \u064a\u0639\u0627\u0646\u064a \u0627\u0644\u062f\u0645\u0627\u063a \u0645\u0627 \u064a\u0633\u0645\u0651\u0650\u064a\u0647 \u0639\u0644\u0645\u0627\u0621 \u0627\u0644\u0646\u0641\u0633 “\u0625\u0631\u0647\u0627\u0642 \u0627\u0644\u0642\u0631\u0627\u0631”. \u0627\u0644\u0639\u0645\u064a\u0644 \u064a\u0628\u062d\u062b\u060c \u0648\u064a\u0642\u0627\u0631\u0646\u060c \u0648\u064a\u0636\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0641\u064a \u0627\u0644\u0633\u0644\u0651\u064e\u0629\u060c \u0644\u0643\u0646\u0651\u064e\u0647 \u0646\u0627\u062f\u0631\u0627\u064b \u0645\u0627 \u064a\u0636\u063a\u0637 \u0639\u0644\u0649 \u0632\u0631 “\u062f\u0641\u0639”. \u0647\u0648 \u0641\u064a \u062d\u0627\u0644\u0629 “\u062a\u062e\u0632\u064a\u0646 \u0644\u0644\u0645\u0633\u062a\u0642\u0628\u0644”. \u062a\u0634\u064a\u0631 \u062a\u0642\u0627\u0631\u064a\u0631<\/span> Think with Google<\/span><\/a> \u0625\u0644\u0649 \u0623\u0646\u0651\u064e \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u064a\u0631\u062a\u0641\u0639 \u0641\u064a \u0633\u0627\u0639\u0627\u062a \u0627\u0644\u0646\u0647\u0627\u0631\u060c \u0644\u0643\u0646 \u0645\u0639\u062f\u0651\u064e\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 (Conversion Rates) \u062a\u0638\u0644\u0651\u064f \u062e\u062c\u0648\u0644\u0629. \u0648\u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0623\u0646\u0651\u064e\u0643 \u0625\u0630\u0627 \u0636\u063a\u0637\u062a \u0639\u0644\u0649 \u0639\u0645\u064a\u0644\u0643 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0648\u0637\u0644\u0628\u062a “\u0625\u062a\u0645\u0627\u0645 \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0622\u0646”\u060c \u0641\u0623\u0646\u062a \u062a\u062e\u0633\u0631 \u062c\u0647\u062f\u0627\u064b \u0630\u0647\u0646\u064a\u0627\u064b \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u062e\u0637\u0623.<\/span><\/p>\n

2. \u0645\u0631\u062d\u0644\u0629 “\u0627\u0644\u0627\u0646\u062f\u0641\u0627\u0639 \u0627\u0644\u0645\u0643\u0627\u0641\u0626” (\u0646\u0634\u0627\u0637 \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u062a\u0631\u0627\u0648\u064a\u062d)<\/b><\/h3>\n

\u0647\u0646\u0627 \u064a\u062d\u062f\u062b \u0627\u0644\u0633\u0651\u0650\u062d\u0631. \u0628\u0639\u062f \u0627\u0644\u0625\u0641\u0637\u0627\u0631\u060c \u064a\u0631\u062a\u0641\u0639 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062f\u0648\u0628\u0627\u0645\u064a\u0646\u060c \u0648\u062a\u062a\u062d\u0648\u0651\u064e\u0644 \u0646\u064a\u0651\u064e\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0645\u0646 “\u0627\u0644\u0631\u063a\u0628\u0629” \u0625\u0644\u0649 “\u0627\u0644\u0645\u0643\u0627\u0641\u0623\u0629”. \u0641\u064a \u0642\u0637\u0631 \u062a\u062d\u062f\u064a\u062f\u0627\u064b\u060c \u062a\u0628\u062f\u0623 \u0630\u0631\u0648\u0629 \u0627\u0644\u062a\u0633\u0648\u0651\u064f\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0645\u0646 \u0627\u0644\u0633\u0627\u0639\u0629 <\/span>10 \u0645\u0633\u0627\u0621\u064b \u0648\u062a\u0635\u0644 \u0625\u0644\u0649 \u0642\u0645\u0651\u064e\u062a\u0647\u0627 \u0641\u064a \u0627\u0644\u0633\u0627\u0639\u0629 2 \u0635\u0628\u0627\u062d\u0627\u064b<\/b>. \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0644\u062d\u0638\u0629 \u0644\u0627 \u064a\u0645\u0644\u0643 \u0637\u0627\u0642\u0629 \u0644\u0644\u0635\u0628\u0631\u061b \u064a\u0631\u064a\u062f \u0625\u0646\u0647\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0628\u0644\u0645\u0633\u0629 \u0648\u0627\u062d\u062f\u0629\u060c \u0642\u0628\u0644 \u0623\u0646 \u064a\u063a\u0644\u0628\u0647 \u0627\u0644\u0646\u0648\u0645 \u0627\u0648 \u062a\u0631\u0642\u0628 \u0627\u0644\u0627\u0633\u062a\u0639\u062f\u0627\u062f\u00a0 \u0644\u0644\u064a\u0648\u0645 \u0627\u0644\u062c\u062f\u064a\u062f\u060c \u0623\u0648 \u064a\u062d\u064a\u0646 \u0645\u0648\u0639\u062f \u0627\u0644\u0633\u062d\u0648\u0631.<\/span><\/p>\n

\u0627\u0644\u0648\u0627\u0642\u0639 \u0627\u0644\u0630\u064a \u0644\u0627 \u064a\u062e\u0628\u0631\u0643 \u0628\u0647 \u0623\u062d\u062f\u060c<\/b> \u0623\u0646\u0651\u064e \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0642\u0637\u0631\u064a “\u0645\u0633\u062a\u0647\u0644\u0643 \u0630\u0643\u064a \u062c\u062f\u0627\u064b” (Hyper-connected). \u0647\u0648 \u064a\u0645\u0644\u0643 \u0623\u062d\u062f\u062b \u0627\u0644\u0623\u062c\u0647\u0632\u0629\u060c \u0648\u064a\u062a\u062d\u0631\u0651\u064e\u0643 \u0641\u064a \u0628\u064a\u0626\u0629 \u0631\u0642\u0645\u064a\u0629 \u0641\u0627\u0626\u0642\u0629 \u0627\u0644\u0633\u0631\u0639\u0629\u060c \u0644\u0630\u0627 \u0641\u0625\u0646\u0651\u064e \u0635\u0628\u0631\u0647 \u0639\u0644\u0649 “\u0627\u0644\u0627\u062d\u062a\u0643\u0627\u0643 \u0627\u0644\u062a\u0642\u0646\u064a” \u064a\u0643\u0627\u062f \u064a\u0643\u0648\u0646 \u0645\u0639\u062f\u0648\u0645\u0627\u064b. \u0648\u064e\u0641\u0642\u0627\u064b \u0644\u062f\u0631\u0627\u0633\u0629 \u0623\u062c\u0631\u062a\u0647\u0627<\/span> PwC \u062d\u0648\u0644 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0641\u064a \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637<\/span><\/a>\u060c \u0641\u0625\u0646\u0651\u064e “\u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645” \u0648”\u0633\u0631\u0639\u0629 \u0627\u0644\u062f\u0641\u0639” \u0647\u0645\u0627 \u0627\u0644\u0639\u0627\u0645\u0644\u0627\u0646 \u0627\u0644\u0623\u0643\u062b\u0631 \u062a\u0623\u062b\u064a\u0631\u0627\u064b \u0641\u064a \u0627\u0644\u0648\u0644\u0627\u0621 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/p>\n

\u0625\u0630\u0627 \u0643\u0627\u0646 \u0645\u0648\u0642\u0639\u0643 \u064a\u0637\u0644\u0628 \u0645\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0625\u0639\u0627\u062f\u0629 \u0625\u062f\u062e\u0627\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0637\u0627\u0642\u062a\u0647 \u0641\u064a \u0627\u0644\u0633\u0627\u0639\u0629 \u0627\u0644\u0648\u0627\u062d\u062f\u0629 \u0635\u0628\u0627\u062d\u0627\u064b\u060c \u0641\u0623\u0646\u062a \u0644\u0627 \u062a\u0628\u064a\u0639 \u0645\u0646\u062a\u062c\u0627\u064b\u060c \u0628\u0644 \u062a\u0628\u064a\u0639 “\u0635\u062f\u0627\u0639\u0627\u064b”. \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0644\u062d\u0638\u0629 \u064a\u0628\u062d\u062b \u0639\u0646 <\/span>“\u0627\u0644\u0623\u0645\u0627\u0646 \u0627\u0644\u0646\u0641\u0633\u064a”<\/b>\u061b \u064a\u0631\u064a\u062f \u0634\u0639\u0627\u0631\u0627\u064b \u064a\u0639\u0631\u0641\u0647 (\u0645\u062b\u0644 \u0633\u062f\u0627\u062f) \u0648\u0648\u0633\u064a\u0644\u0629 \u062f\u0641\u0639 \u064a\u062b\u0642 \u0628\u0647\u0627 (\u0645\u062b\u0644 Apple Pay) \u0644\u064a\u063a\u0644\u0642 \u0647\u0627\u062a\u0641\u0647 \u0648\u0647\u0648 \u064a\u0634\u0639\u0631 \u0628\u0627\u0644\u0631\u0636\u0649.<\/span><\/p>\n

\u0625\u0630\u064b\u0627\u060c \u0645\u0631\u0628\u0637 \u0627\u0644\u0641\u0631\u0633 \u0647\u0646\u0627 \u0644\u064a\u0633 \u0641\u064a “\u062c\u0644\u0628 \u0627\u0644\u0632\u0627\u0626\u0631”\u060c \u0628\u0644 \u0641\u064a “\u0639\u062f\u0645 \u0625\u0632\u0639\u0627\u062c\u0647” \u0639\u0646\u062f\u0645\u0627 \u064a\u0642\u0631\u0651\u0650\u0631 \u0627\u0644\u062f\u0641\u0639.<\/b> \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u064a\u0642\u062a\u0636\u064a \u0623\u0646 \u0646\u0628\u0646\u064a “\u062c\u0630\u0648\u0631\u0627\u064b” \u062a\u0650\u0642\u0646\u064a\u0629 \u0642\u0648\u064a\u0651\u064e\u0629 \u062a\u062d\u062a \u0627\u0644\u0623\u0631\u0636 (\u0628\u0648\u0651\u064e\u0627\u0628\u0629 \u062f\u0641\u0639 \u0633\u0644\u0633\u0629)\u060c \u062d\u062a\u0651\u064e\u0649 \u0625\u0630\u0627 \u062c\u0627\u0621\u062a \u0631\u064a\u062d “\u0627\u0644\u0632\u062d\u0627\u0645 \u0627\u0644\u0631\u0645\u0636\u0627\u0646\u064a”\u060c \u0635\u0645\u062f \u0645\u062a\u062c\u0631\u0643\u060c \u0648\u062d\u0635\u062f \u0627\u0644\u062b\u0645\u0627\u0631 \u0627\u0644\u062a\u064a \u0632\u0631\u0639\u062a\u064e\u0647\u0627 \u0641\u064a \u0635\u0645\u062a \u0627\u0644\u0646\u0647\u0627\u0631.<\/span><\/p>\n

\u00ab\u0627\u0644\u062e\u0644\u0637\u0629 \u0627\u0644\u0633\u0631\u064a\u0629\u00bb: \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0639\u0644\u0649 \u0643\u0641\u0627\u0621\u0629 \u0645\u0646 <\/b>\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0641\u064a \u0631\u0645\u0636\u0627\u0646 <\/b>4 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0645\u0628\u064a\u0639\u0627\u062a \u0644\u0645 \u064a\u062e\u0628\u0631\u0643 \u0628\u0647\u0627 “\u0647\u064f\u0648\u0627\u0629” \u0627\u0644\u062a\u0635\u0645\u064a\u0645.<\/b><\/h2>\n

\"\u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/p>\n

\u062a\u062e\u064a\u0651\u064e\u0644 \u0623\u0646\u0651\u064e\u0643 \u062a\u0645\u0644\u0643 \u0623\u0641\u0636\u0644 \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u062a\u0645\u0648\u0631 \u0641\u064a \u0642\u0637\u0631\u060c \u0648\u0642\u0645\u062a \u0628\u062d\u0645\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u062c\u0639\u0644\u064e\u062a \u0646\u0635\u0641 \u0633\u0643\u0627\u0646 \u0627\u0644\u062f\u0648\u062d\u0629 \u064a\u0632\u0648\u0631\u0648\u0646 \u0645\u0648\u0642\u0639\u0643\u060c \u0644\u0643\u0646\u0651\u064e\u0643 \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629 \u0644\u0645 \u062a\u0628\u0650\u0639 \u0633\u0648\u0649 \u0639\u062f\u062f \u0642\u0644\u064a\u0644.\u00a0<\/span><\/p>\n

\u0623\u064a\u0646 \u0627\u0644\u062e\u0644\u0644\u061f\u00a0<\/span><\/p>\n

\u0627\u0644\u062e\u0644\u0644 \u0644\u064a\u0633 \u0641\u064a “\u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0646\u062a\u062c”\u060c \u0628\u0644 \u0641\u064a <\/span>“\u0647\u0646\u062f\u0633\u0629 \u0627\u0644\u0628\u064a\u0639”<\/b>. \u0641\u064a \u0631\u0645\u0636\u0627\u0646\u060c \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0644\u064a\u0633\u062a \u0639\u0644\u0649 “\u0627\u0644\u062c\u0645\u0627\u0644”\u060c \u0628\u0644 \u0639\u0644\u0649 “\u0645\u064e\u0646 \u064a\u0633\u0647\u0651\u0650\u0644 \u062d\u064a\u0627\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u0643\u062b\u0631”.\u00a0<\/span><\/p>\n

\u0625\u0644\u064a\u0643 4 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0645\u064f\u062c\u0631\u0651\u064e\u0628\u0629 \u062a\u062d\u0648\u0651\u0650\u0644 \u0645\u062a\u062c\u0631\u0643 \u0645\u0646 \u0645\u062c\u0631\u0651\u064e\u062f “\u0648\u0627\u062c\u0647\u0629 \u0639\u0631\u0636” \u0625\u0644\u0649 “\u0622\u0644\u0629 \u0635\u0631\u0651\u064e\u0627\u0641 \u0622\u0644\u064a”:<\/span><\/p>\n

1. \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u00ab\u0625\u0639\u062f\u0627\u0645 \u0627\u0644\u0627\u062d\u062a\u0643\u0627\u0643\u00bb (Frictionless Closing)<\/b><\/h3>\n

\u0641\u064a \u0627\u0644\u0633\u0627\u0639\u0629 \u0627\u0644\u0648\u0627\u062d\u062f\u0629 \u0635\u0628\u0627\u062d\u0627\u064b\u060c \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0642\u0637\u0631\u064a \u0644\u064a\u0633 \u0644\u062f\u064a\u0647 “\u062e\u0644\u0642” \u0644\u0644\u0628\u062d\u062b \u0639\u0646 \u0645\u062d\u0641\u0638\u062a\u0647 \u0643\u064a \u064a\u0645\u0644\u0623 16 \u0631\u0642\u0645\u0627\u064b \u0645\u0646 \u0628\u0637\u0627\u0642\u062a\u0647 \u0627\u0644\u0628\u0646\u0643\u064a\u0629. \u0625\u0630\u0627 \u0644\u0645 \u064a\u062c\u062f \u062e\u0650\u064a\u0627\u0631 <\/span>Apple Pay<\/b> \u0623\u0648 <\/span>Google Pay<\/b>\u060c \u0641\u0633\u064a\u063a\u0627\u062f\u0631 \u0645\u0648\u0642\u0639\u0643 \u0625\u0644\u0649 \u0627\u0644\u0623\u0628\u062f.<\/span><\/p>\n

\u062a\u0648\u0641\u064a\u0631 \u0648\u0633\u064a\u0644\u0629 \u062f\u0641\u0639 \u0628\u0644\u0645\u0633\u0629 \u0648\u0627\u062d\u062f\u0629 \u0644\u064a\u0633 “\u0631\u0641\u0627\u0647\u064a\u0651\u064e\u0629”\u060c \u0628\u0644 \u0647\u0648 \u0636\u0631\u0648\u0631\u0629 \u0644\u0631\u0641\u0639 \u0646\u0633\u0628\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 (Conversion Rate) \u0628\u0646\u0633\u0628\u0629 \u062a\u062a\u062e\u0637\u0651\u064e\u0649 <\/span>250%<\/b> \u0641\u064a \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629. \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u0648\u0651\u064e\u0627\u0628\u0629 \u062f\u0641\u0639<\/span> \u0633\u062f\u0627\u062f<\/span><\/a>\u060c \u0623\u0646\u062a \u0644\u0627 \u062a\u0648\u0641\u0651\u0650\u0631 \u0648\u0633\u064a\u0644\u0629 \u062f\u0641\u0639 \u0641\u0642\u0637\u060c \u0628\u0644 \u062a\u0634\u062a\u0631\u064a “\u062b\u0648\u0627\u0646\u064a \u0627\u0644\u0639\u0645\u064a\u0644” \u0627\u0644\u063a\u0627\u0644\u064a\u0629 \u0642\u0628\u0644 \u0623\u0646 \u064a\u063a\u064a\u0651\u0650\u0631 \u0631\u0623\u064a\u0647.<\/span><\/p>\n

2. \u0641\u0646\u0651\u064f \u00ab\u0627\u0644\u062d\u0632\u0645 \u0627\u0644\u0631\u0645\u0636\u0627\u0646\u064a\u0629\u00bb (Strategic Bundling)<\/b><\/h3>\n

\u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0631\u0645\u0636\u0627\u0646 \u064a\u0639\u0627\u0646\u064a “\u062a\u0634\u062a\u062a \u0627\u0644\u0642\u0631\u0627\u0631” \u0628\u0633\u0628\u0628 \u0643\u062b\u0631\u0629 \u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645\u0627\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 (\u063a\u0628\u0642\u0627\u062a\u060c \u0632\u064a\u0627\u0631\u0627\u062a\u060c \u0647\u062f\u0627\u064a\u0627).<\/span><\/p>\n

\u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0628\u064a\u0639 “\u0639\u0637\u0631” \u0648”\u0628\u062e\u0651\u064e\u0648\u0631” \u0628\u0634\u0643\u0644 \u0645\u0646\u0641\u0635\u0644\u060c \u0623\u0646\u0634\u0626 “\u062d\u0632\u0645\u0629 \u0627\u0644\u063a\u0628\u0642\u0629 \u0627\u0644\u0645\u062a\u0643\u0627\u0645\u0644\u0629”.<\/span><\/p>\n

\u0634\u0631\u0643\u0629 \u0642\u0637\u0631\u064a\u0629 \u0644\u0644\u062d\u0644\u0648\u064a\u0627\u062a \u062c\u0645\u0639\u062a \u0623\u0635\u0646\u0627\u0641\u0647\u0627 \u0627\u0644\u0623\u0643\u062b\u0631 \u0645\u0628\u064a\u0639\u0627\u064b \u0641\u064a “\u0635\u0646\u062f\u0648\u0642 \u0627\u0644\u0623\u064f\u0633\u0631\u0629” \u0648\u0633\u0647\u0651\u064e\u0644\u062a \u0637\u0644\u0628\u0647 \u0639\u0628\u0631 <\/span>\u0631\u0627\u0628\u0637 \u062f\u0641\u0639 \u0645\u0628\u0627\u0634\u0631<\/b> <\/a>\u064a\u0631\u0633\u0644 \u0639\u0628\u0631 \u0648\u0627\u062a\u0633\u0627\u0628.\u00a0<\/span><\/p>\n

\u0644\u0643 \u0623\u0646 \u062a\u062a\u062e\u064a\u0651\u064e\u0644 \u0627\u0644\u0646\u062a\u064a\u062c\u0629\u061f\u00a0<\/span><\/p>\n

\u0627\u0631\u062a\u0641\u0639 \u0645\u062a\u0648\u0633\u0651\u0650\u0637 \u0642\u064a\u0645\u0629 \u0627\u0644\u0637\u0644\u0628 (Average Order Value) \u0628\u0646\u0633\u0628\u0629 <\/span>60%<\/b>\u060c \u0644\u0623\u0646\u0651\u064e \u0627\u0644\u0639\u0645\u064a\u0644 \u064a\u0645\u064a\u0644 \u0625\u0644\u0649 \u0627\u062e\u062a\u064a\u0627\u0631 “\u0627\u0644\u062d\u0644\u0651 \u0627\u0644\u062c\u0627\u0647\u0632” \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u062a\u062c\u0645\u064a\u0639 \u0627\u0644\u0623\u0635\u0646\u0627\u0641 \u0628\u0646\u0641\u0633\u0647.<\/span><\/p>\n

3. \u0627\u0642\u062a\u0646\u0627\u0635 \u00ab\u0633\u0627\u0639\u0627\u062a \u0627\u0644\u0633\u062d\u0631\u00bb (The Suhoor Rush)<\/b><\/h3>\n

\u0643\u0645\u0627 \u0627\u062a\u0641\u0642\u0646\u0627\u060c \u0627\u0644\u0645\u0627\u0644 \u0641\u064a \u0631\u0645\u0636\u0627\u0646 “\u0643\u0627\u0626\u0646 \u0644\u064a\u0644\u064a”. \u0623\u063a\u0644\u0628 \u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u0636\u064a\u0639 \u0641\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u064f\u0645\u064e\u0648\u0651\u064e\u0644\u0629\u060c \u062a\u0638\u0647\u0631 \u0644\u0644\u0646\u0627\u0633 \u0648\u0647\u0645 “\u0646\u064a\u0627\u0645” \u0623\u0648 “\u0635\u0627\u0626\u0645\u0648\u0646” \u0645\u0646\u0647\u0643\u0648\u0646.<\/span><\/p>\n

\u0631\u0643\u0651\u0650\u0632 \u062b\u0642\u0644\u0643 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0648\u0639\u0631\u0648\u0636\u0643 \u0627\u0644\u062d\u0635\u0631\u064a\u0629 (Flash Sales) \u0641\u064a \u0627\u0644\u0646\u0627\u0641\u0630\u0629 \u0627\u0644\u0632\u0645\u0646\u064a\u0629 \u0628\u064a\u0646 <\/span>11 \u0645\u0633\u0627\u0621\u064b \u06483 \u0641\u062c\u0631\u0627\u064b<\/b>.<\/span><\/p>\n

\u0642\u062f \u062a\u0633\u0623\u0644:<\/b> \u0644\u0645\u0627\u0630\u0627\u061f\u00a0<\/span><\/p>\n

\u0644\u0623\u0646\u0651\u064e \u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0630\u064a \u064a\u0643\u0648\u0646 \u0641\u064a\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0623\u0639\u0644\u0649 \u062d\u0627\u0644\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u062e\u0627\u0621 \u0648\u0627\u0644\u0642\u064f\u062f\u0631\u0629 \u0627\u0644\u0634\u0631\u0627\u0626\u064a\u0629. \u0627\u0633\u062a\u062e\u062f\u0645 “\u062a\u0646\u0628\u064a\u0647\u0627\u062a \u0627\u0644\u0633\u062d\u0631” \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0623\u0648 \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0646\u0635\u064a\u0629\u060c \u0628\u0631\u0648\u0627\u0628\u0637 \u062f\u0641\u0639 \u062c\u0627\u0647\u0632\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0641\u0648\u0631\u064a.<\/span><\/p>\n

4. \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u00ab\u0627\u0633\u062a\u0639\u0627\u062f\u0629 \u0627\u0644\u0623\u0634\u0628\u0627\u062d\u00bb (Ghost Recovery)<\/b><\/h3>\n

\u0648\u064e\u0641\u0642\u0627\u064b \u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0627\u062a<\/span> Barilliance<\/span><\/a>\u060c \u0641\u0625\u0646\u0651\u064e \u0645\u0639\u062f\u0651\u064e\u0644 “\u0647\u062c\u0631 \u0627\u0644\u0633\u0644\u0627\u0644” \u0639\u0627\u0644\u0645\u064a\u0627\u064b \u064a\u062a\u062e\u0637\u0651\u064e\u0649 <\/span>70%<\/b>\u060c \u0648\u0641\u064a \u0631\u0645\u0636\u0627\u0646 \u062a\u0632\u064a\u062f \u0647\u0630\u0647 \u0627\u0644\u0646\u0633\u0628\u0629 \u0628\u0633\u0628\u0628 \u0643\u062b\u0631\u0629 \u0627\u0644\u0645\u064f\u0634\u062a\u0651\u0650\u062a\u0627\u062a.<\/span><\/p>\n

\u0644\u0627 \u062a\u062a\u0631\u0643 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0630\u064a \u0648\u0636\u0639 \u0645\u0646\u062a\u062c\u0643 \u0641\u064a \u0627\u0644\u0633\u0644\u0651\u064e\u0629 \u064a\u0631\u062d\u0644 \u0628\u0633\u0644\u0627\u0645. \u0623\u0631\u0633\u0644 \u0625\u0644\u064a\u0647 \u0631\u0633\u0627\u0644\u0629 \u062a\u0630\u0643\u064a\u0631 \u0630\u0643\u064a\u0629 (Abandoned Cart Recovery) \u0628\u0639\u062f \u0633\u0627\u0639\u062a\u064a\u0646: <\/span>“\u0628\u0642\u064a \u0635\u0646\u062f\u0648\u0642 \u0648\u0627\u062d\u062f \u0645\u0646 \u062d\u0632\u0645\u0629 \u0631\u0645\u0636\u0627\u0646. \u0647\u0644 \u0646\u062d\u062c\u0632\u0647 \u0644\u0643\u061f”<\/span><\/i>.<\/span><\/p>\n

\u0627\u062c\u0639\u0644 \u0631\u0627\u0628\u0637 \u0627\u0644\u062a\u0630\u0643\u064a\u0631 \u064a\u0624\u062f\u0651\u0650\u064a \u0645\u0628\u0627\u0634\u0631\u0629 \u0625\u0644\u0649 \u0635\u0641\u062d\u0629 \u062f\u0641\u0639 \u0633\u062f\u0627\u062f \u0627\u0644\u0645\u064f\u062e\u062a\u0635\u064e\u0631\u0629. \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0630\u064a \u0643\u0627\u0646 “\u0634\u0628\u062d\u0627\u064b” \u0633\u064a\u062a\u062d\u0648\u0651\u064e\u0644 \u0625\u0644\u0649 “\u0645\u064f\u0634\u062a\u0631\u064d” \u0641\u064a \u0644\u062d\u0638\u0629 \u0625\u062f\u0631\u0627\u0643 \u0633\u0631\u064a\u0639\u0629.<\/span><\/p>\n

\u0625\u0630\u064b\u0627\u060c \u0646\u062d\u0646 \u0644\u0627 \u0646\u062a\u062d\u062f\u0651\u064e\u062b \u0639\u0646 “\u0633\u062d\u0631”\u060c \u0628\u0644 \u0639\u0646 \u0641\u064e\u0647\u0645 \u0639\u0645\u064a\u0642 \u0644\u0645\u0633\u0627\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 (Customer Journey). \u0623\u0646\u062a \u062a\u0628\u0646\u064a “\u062c\u0630\u0648\u0631 \u0627\u0644\u0628\u0627\u0645\u0628\u0648” \u062a\u0650\u0642\u0646\u064a\u0627\u064b \u0639\u0628\u0631 \u0628\u0648\u0651\u064e\u0627\u0628\u0629 \u0633\u062f\u0627\u062f\u060c \u0644\u062a\u0636\u0645\u0646 \u0623\u0646\u0651\u064e \u0627\u0644\u0634\u062c\u0631\u0629 \u0633\u062a\u062b\u0645\u0631 \u0641\u064a \u0623\u0648\u062c \u0627\u0644\u0632\u062d\u0627\u0645.<\/span><\/p>\n

\u0644\u0645\u0627\u0630\u0627 \u064a\u062a\u0628\u062e\u0651\u064e\u0631 “\u0643\u0627\u0634” \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a \u0630\u0631\u0648\u0629 \u0627\u0644\u0632\u062d\u0627\u0645\u061f<\/b><\/h2>\n

\u0644\u0650\u0646\u0639\u064f\u062f \u0625\u0644\u0649 \u0627\u0644\u0645\u064f\u0632\u0627\u0631\u0650\u0639 \u0627\u0644\u0635\u0628\u0648\u0631 \u0627\u0644\u0630\u064a \u064a\u0633\u0642\u064a “\u062c\u0630\u0648\u0631 \u0627\u0644\u0628\u0627\u0645\u0628\u0648” \u0644\u062e\u0645\u0633 \u0633\u0646\u0648\u0627\u062a. \u0647\u0644 \u062a\u0638\u0646\u0651\u064f \u0623\u0646\u0651\u064e \u0642\u0648\u0651\u064e\u062a\u0647 \u062a\u0643\u0645\u064f\u0646 \u0641\u064a “\u0637\u0648\u0644 \u0627\u0644\u0634\u062c\u0631\u0629” \u0641\u0648\u0642 \u0627\u0644\u0623\u0631\u0636\u061f\u00a0<\/span><\/p>\n

\u0644\u0627. \u0628\u0644 \u0641\u064a \u0634\u0628\u0643\u0629 \u0627\u0644\u062c\u0630\u0648\u0631 \u0627\u0644\u0645\u0639\u0642\u0651\u064e\u062f\u0629 \u0627\u0644\u062a\u064a \u062a\u0636\u0645\u0646 \u0644\u0647\u0627 \u0627\u0644\u062b\u0628\u0627\u062a \u0623\u0645\u0627\u0645 \u0627\u0644\u0631\u064a\u0627\u062d \u0627\u0644\u0639\u0627\u062a\u064a\u0629. \u0641\u064a \u0627\u0644\u0628\u0632\u0646\u0633\u060c \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643 \u0648\u0635\u0648\u0631\u0643 \u0627\u0644\u0645\u0628\u0647\u0631\u0629 \u0647\u064a “\u0627\u0644\u0634\u062c\u0631\u0629”\u060c \u0623\u0645\u0651\u064e\u0627 \u0628\u0648\u0651\u064e\u0627\u0628\u0629 \u0627\u0644\u062f\u0641\u0639 \u0627\u0644\u062e\u0627\u0635\u0651\u064e\u0629 \u0628\u0643 \u0648\u0627\u0633\u062a\u0642\u0631\u0627\u0631 \u0645\u0648\u0642\u0639\u0643 \u0641\u0647\u064a “\u0627\u0644\u062c\u0630\u0648\u0631”.<\/span><\/p>\n

\u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0639\u0631\u0628\u064a\u060c \u0648\u0628\u062e\u0627\u0635\u0651\u064e\u0629 \u0641\u064a \u0642\u0637\u0631 \u062e\u0644\u0627\u0644 \u0631\u0645\u0636\u0627\u0646\u060c \u0647\u064a \u0645\u0627 \u0623\u0633\u0645\u0651\u0650\u064a\u0647 <\/span>“\u0623\u0632\u0645\u0629 \u0627\u0644\u0645\u062a\u0648\u0633\u0651\u0650\u0637\u064a\u0646” (The Mediocres Crisis)<\/b>. \u0627\u0644\u0645\u062a\u0648\u0633\u0651\u064f\u0637\u0648\u0646 \u0647\u0645 \u0645\u064e\u0646 \u064a\u0646\u0641\u0642\u0648\u0646 10,000 \u0631\u064a\u0627\u0644 \u0639\u0644\u0649 \u0625\u0639\u0644\u0627\u0646\u0627\u062a “\u0627\u0644\u0645\u0634\u0627\u0647\u064a\u0631” \u0648”\u0633\u0646\u0627\u0628 \u0634\u0627\u062a”\u060c \u0644\u0643\u0646\u0651\u064e\u0647\u0645 \u064a\u0628\u062e\u0644\u0648\u0646 \u0628\u0640 100 \u0631\u064a\u0627\u0644 \u0644\u062a\u0623\u0645\u064a\u0646 \u0628\u0648\u0651\u064e\u0627\u0628\u0629 \u062f\u0641\u0639 \u0645\u0633\u062a\u0642\u0631\u0651\u064e\u0629 \u0623\u0648 \u0627\u0633\u062a\u0636\u0627\u0641\u0629 \u0642\u0648\u064a\u0651\u064e\u0629 (Server).<\/span><\/p>\n

\u0645\u0627\u0630\u0627 \u064a\u062d\u062f\u062b \u0641\u064a “\u0633\u0627\u0639\u0629 \u0627\u0644\u0635\u0641\u0631”\u061f<\/b>\u00a0<\/span><\/p>\n

\u062a\u062e\u064a\u0651\u064e\u0644 \u0623\u0646\u0651\u064e \u0625\u0639\u0644\u0627\u0646\u0643 \u0646\u062c\u062d\u060c \u0648\u062f\u062e\u0644 \u0625\u0644\u0649 \u0645\u0648\u0642\u0639\u0643 500 \u0639\u0645\u064a\u0644 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0644\u062d\u0638\u0629 (\u0627\u0644\u0633\u0627\u0639\u0629 1 \u0635\u0628\u0627\u062d\u0627\u064b). \u0625\u0630\u0627 \u0627\u0633\u062a\u063a\u0631\u0642 \u062a\u062d\u0645\u064a\u0644 \u0635\u0641\u062d\u0629 \u0627\u0644\u062f\u0641\u0639 \u0623\u0643\u062b\u0631 \u0645\u0646 <\/span>3 \u062b\u0648\u0627\u0646\u064d<\/b>\u060c \u0641\u0623\u0646\u062a \u0644\u0627 \u062a\u062e\u0633\u0631 \u0639\u0645\u064a\u0644\u0627\u064b \u0648\u0627\u062d\u062f\u0627\u064b\u060c \u0628\u0644 \u062a\u062e\u0633\u0631 <\/span>40%<\/b> \u0645\u0646 \u0645\u0628\u064a\u0639\u0627\u062a\u0643 \u0627\u0644\u0645\u064f\u062d\u062a\u0645\u064e\u0644\u0629 \u0641\u0648\u0631\u0627\u064b. \u0648\u064e\u0641\u0642\u0627\u064b \u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/span> Google \u062d\u0648\u0644 \u0633\u0631\u0639\u0629 \u0627\u0644\u0645\u0648\u0627\u0642\u0639<\/span><\/a>\u060c \u0641\u0625\u0646\u0651\u064e \u0627\u062d\u062a\u0645\u0627\u0644 \u0627\u0631\u062a\u062f\u0627\u062f \u0627\u0644\u0632\u0627\u0626\u0631 (Bounce Rate) \u064a\u0632\u064a\u062f \u0628\u0646\u0633\u0628\u0629 32% \u0625\u0630\u0627 \u0632\u0627\u062f \u0648\u0642\u062a \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0645\u0646 \u062b\u0627\u0646\u064a\u0629 \u0625\u0644\u0649 3 \u062b\u0648\u0627\u0646\u064d.<\/span><\/p>\n

\u0644\u0645\u0627\u0630\u0627 \u064a\u0646\u0647\u0627\u0631 “\u0627\u0644\u0645\u062a\u0648\u0633\u0651\u0650\u0637\u0648\u0646” \u0641\u064a \u0631\u0645\u0636\u0627\u0646\u061f<\/b><\/h3>\n

\"\u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/p>\n

    \n
  1. \u0647\u0634\u0627\u0634\u0629 \u0628\u0648\u0651\u064e\u0627\u0628\u0629 \u0627\u0644\u062f\u0641\u0639:<\/b> \u0627\u0644\u0628\u0648\u0651\u064e\u0627\u0628\u0627\u062a \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0642\u062f \u0644\u0627 \u062a\u062a\u062d\u0645\u0651\u064e\u0644 \u0636\u063a\u0637 \u0627\u0644\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0645\u062a\u0632\u0627\u0645\u0646\u0629 (Simultaneous Requests) \u0641\u064a \u0630\u0631\u0648\u0629 “\u0646\u0634\u0627\u0637 \u0627\u0644\u0633\u062d\u0648\u0631”\u060c \u0645\u0627 \u064a\u0624\u062f\u0651\u0650\u064a \u0625\u0644\u0649 \u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u062e\u0637\u0623 \u0627\u0644\u0634\u0647\u064a\u0631\u0629 “Transaction Failed”\u060c \u0648\u0647\u064a \u0623\u0633\u0631\u0639 \u0648\u0633\u064a\u0644\u0629 \u0644\u0642\u062a\u0644 \u062b\u0642\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0642\u0637\u0631\u064a.<\/span><\/li>\n
  2. \u063a\u064a\u0627\u0628 “\u0627\u0644\u0623\u0645\u0627\u0646 \u0627\u0644\u0646\u0641\u0633\u064a”:<\/b> \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0630\u064a \u064a\u0634\u062a\u0631\u064a \u0639\u0648\u062f\u0627\u064b \u0628\u0640 3,000 \u0631\u064a\u0627\u0644 \u0644\u0646 \u064a\u0636\u0639 \u0628\u064a\u0627\u0646\u0627\u062a\u0647 \u0641\u064a \u0635\u0641\u062d\u0629 \u062f\u0641\u0639 \u062a\u0628\u062f\u0648 “\u0645\u064f\u0631\u064a\u0628\u0629” \u0623\u0648 \u063a\u064a\u0631 \u0645\u0648\u0627\u0641\u0642\u0629 \u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0623\u0645\u0627\u0646 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629.<\/span><\/li>\n
  3. \u062a\u062c\u0627\u0647\u064f\u0644 Apple Pay:<\/b> \u0641\u064a \u0642\u0637\u0631\u060c \u0627\u0644\u0645\u062d\u0641\u0638\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0647\u064a \u0627\u0644\u062d\u0627\u0643\u0645. \u062a\u062c\u0627\u0647\u064f\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u064a\u0632\u0629 \u0647\u0648 “\u0627\u0646\u062a\u062d\u0627\u0631 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a”.<\/span><\/li>\n<\/ol>\n

    “\u0627\u0644\u0627\u0633\u062a\u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0642\u0646\u064a” \u0647\u0648 \u0641\u064a \u0627\u0644\u062d\u0642\u064a\u0642\u0629 <\/span>\u0623\u062f\u0627\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629<\/b>. \u0639\u0646\u062f\u0645\u0627 \u062a\u0648\u0641\u0651\u0650\u0631 \u0644\u0639\u0645\u064a\u0644\u0643 \u0628\u0648\u0651\u064e\u0627\u0628\u0629 \u062f\u0641\u0639 \u0645\u062b\u0644<\/span> \u0633\u062f\u0627\u062f<\/span><\/a>\u060c \u062a\u0645\u062a\u0627\u0632 \u0628\u0627\u0633\u062a\u0642\u0631\u0627\u0631 \u064a\u0635\u0644 \u0625\u0644\u0649 <\/span>99.9% (Uptime)<\/b>\u060c \u0641\u0623\u0646\u062a \u0644\u0627 \u062a\u0642\u0648\u0645 \u0628\u0639\u0645\u0644 “\u062a\u0650\u0642\u0646\u064a” \u0628\u062d\u062a\u060c \u0628\u0644 \u062a\u0628\u0646\u064a “\u062a\u0645\u0648\u0636\u0639\u0627\u064b” (Positioning) \u0641\u064a \u0639\u0642\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0623\u0646\u0651\u064e\u0643 \u0634\u0631\u0643\u0629 \u0645\u062d\u062a\u0631\u0641\u0629\u060c \u0645\u0648\u062b\u0648\u0642 \u0628\u0647\u0627\u060c \u0648\u0633\u0631\u064a\u0639\u0629.<\/span><\/p>\n

    \u0644\u0627 \u064a\u0647\u0645\u0651\u064f \u0643\u0645 \u0623\u0646\u0641\u0642\u062a\u064e \u0644\u062c\u0630\u0628 \u0627\u0644\u0632\u0627\u0626\u0631\u060c \u0627\u0644\u0645\u0647\u0645\u0651\u064f \u0647\u0648 \u0643\u0645 \u0632\u0627\u0626\u0631 \u0627\u0633\u062a\u0637\u0627\u0639\u062a “\u062c\u0630\u0648\u0631\u0643” \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u062a\u062d\u0648\u064a\u0644\u0647 \u0625\u0644\u0649 \u0639\u0645\u064a\u0644 \u0628\u0646\u062c\u0627\u062d. \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u064f\u062d\u0642\u0651\u0650\u0642 \u0639\u0627\u0626\u062f\u0627\u064b \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROI) \u064a\u062a\u062e\u0637\u0651\u064e\u0649 \u0627\u0644\u0640 <\/span>500%<\/b> \u0641\u064a \u0631\u0645\u0636\u0627\u0646\u060c \u0647\u064a \u0627\u0644\u062a\u064a \u0623\u062f\u0631\u0643\u062a \u0645\u0628\u0643\u0631\u0627\u064b \u0623\u0646\u0651\u064e “\u0628\u0648\u0651\u064e\u0627\u0628\u0629 \u0627\u0644\u062f\u0641\u0639” \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u0651\u064e\u062f \u0623\u062f\u0627\u0629 \u0644\u0627\u0633\u062a\u0644\u0627\u0645 \u0627\u0644\u0645\u0627\u0644\u060c \u0628\u0644 \u0647\u064a “\u062e\u0627\u062a\u0645\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u062b\u0642\u0629”.<\/span><\/p>\n

    \u0627\u0642\u0631\u0623 \u0623\u064a\u0636\u0627 : <\/span>\u0627\u0644\u062c\u0627\u0647\u0632\u064a\u0629 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629: \u0627\u0644\u0633\u0631\u0651\u064f \u0627\u0644\u0630\u064a \u0627\u0633\u062a\u062e\u062f\u0645\u062a\u0647 150 \u0634\u0631\u0643\u0629 \u0642\u0637\u0631\u064a\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u062a\u062f\u0641\u0651\u064f\u0642\u0647\u0627 \u0627\u0644\u0646\u0642\u062f\u064a \u0628\u0646\u0633\u0628\u0629 43%.<\/span><\/a><\/p>\n

    \u062e\u064f\u0644\u0627\u0635\u0629 \u0627\u0644\u0642\u0648\u0644: \u00ab\u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0641\u0637\u0631\u00bb.. \u0643\u064a\u0641 \u062a\u064f\u062d\u0648\u0651\u0650\u0644 \u0627\u0644\u0637\u0641\u0631\u0629 \u0625\u0644\u0649 \u0646\u0645\u0648\u0651\u064d \u0645\u0633\u062a\u062f\u0627\u0645 \u0639\u0628\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0641\u064a \u0631\u0645\u0636\u0627\u0646\u061f<\/b><\/h2>\n

    \"\u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/p>\n

    \u0648\u0635\u0644\u0646\u0627 \u0625\u0644\u0649 \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0645\u0642\u0627\u0644 \u0623\u0648 \u0631\u0628\u0651\u064e\u0645\u0627 \u0647\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0644\u0645\u0633\u0627\u0631 \u0634\u0631\u0643\u062a\u0643. \u0627\u0644\u062e\u0637\u0623 \u0627\u0644\u0623\u0643\u0628\u0631 \u0627\u0644\u0630\u064a \u064a\u0642\u0639 \u0641\u064a\u0647 \u0627\u0644\u0645\u0633\u0648\u0651\u064f\u0642\u0648\u0646 \u0647\u0648 \u0627\u0639\u062a\u0628\u0627\u0631 \u064a\u0648\u0645 \u0627\u0644\u0639\u064a\u062f “\u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0633\u0628\u0627\u0642”.\u00a0<\/span><\/p>\n

    \u0641\u064a \u0645\u0646\u0637\u0642 “\u062c\u0630\u0648\u0631 \u0627\u0644\u0628\u0627\u0645\u0628\u0648”\u060c \u0631\u0645\u0636\u0627\u0646 \u0647\u0648 \u0645\u064e\u0648\u0633\u0645 “\u0627\u0644\u0633\u0642\u064a\u0627 \u0627\u0644\u0645\u0643\u062b\u0651\u064e\u0641\u0629”\u060c \u0644\u0643\u0646\u0651\u064e \u0627\u0644\u062d\u0635\u0627\u062f \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u064a\u0645\u062a\u062f\u0651\u064f \u0644\u0634\u0647\u0648\u0631 \u0637\u0648\u064a\u0644\u0629 \u062a\u0644\u064a \u0627\u0644\u0634\u0647\u0631 \u0627\u0644\u0641\u0636\u064a\u0644.<\/span><\/p>\n

    \u0625\u0646 \u0643\u0646\u062a \u062a\u062d\u0633\u0628 \u0646\u062c\u0627\u062d\u0643 \u0641\u064a \u0631\u0645\u0636\u0627\u0646 \u0628\u0645\u062c\u0631\u0651\u064e\u062f “\u0635\u0627\u0641\u064a \u0623\u0631\u0628\u0627\u062d \u0627\u0644\u062b\u0644\u0627\u062b\u064a\u0646 \u064a\u0648\u0645\u0627\u064b”\u060c \u0641\u0623\u0646\u062a \u062a\u0646\u0638\u0631 \u062a\u062d\u062a \u0642\u062f\u0645\u064a\u0643 \u0641\u0642\u0637. \u0627\u0644\u0631\u0627\u0628\u062d\u0648\u0646 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u064b \u064a\u062d\u0633\u0628\u0648\u0646 \u0645\u0627 \u0646\u064f\u0633\u0645\u0651\u0650\u064a\u0647 <\/span>“\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062d\u064a\u0627\u062a\u064a\u0629 \u0644\u0644\u0639\u0645\u064a\u0644” (Lifetime Value – LTV)<\/b>. \u062a\u0634\u064a\u0631 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0625\u0644\u0649 \u0623\u0646\u0651\u064e \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0639\u0645\u064a\u0644 \u062c\u062f\u064a\u062f \u0641\u064a \u0631\u0645\u0636\u0627\u0646 \u0642\u062f \u064a\u0643\u0644\u0651\u0650\u0641\u0643 \u0623\u0643\u062b\u0631\u060c \u0628\u0633\u0628\u0628 \u0627\u0634\u062a\u0639\u0627\u0644 \u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u0648\u0644\u0643\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0630\u064a \u064a\u062d\u0635\u0644 \u0639\u0644\u0649 \u062a\u062c\u0631\u0650\u0628\u0629 \u0634\u0631\u0627\u0621 “\u0645\u062b\u0627\u0644\u064a\u0629” \u0648”\u0633\u0644\u0633\u0629” \u0641\u064a \u0630\u0631\u0648\u0629 \u0627\u0644\u0632\u062d\u0627\u0645\u060c \u062a\u0632\u062f\u0627\u062f \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u062a\u062d\u0648\u0651\u064f\u0644\u0647 \u0625\u0644\u0649 \u0639\u0645\u064a\u0644 \u0645\u062a\u0643\u0631\u0651\u0650\u0631 \u0628\u0646\u0633\u0628\u0629 <\/span>60-70%<\/b> \u0648\u064e\u0641\u0642\u0627\u064b \u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/span> Marketing Metrics<\/span><\/a>.<\/span><\/p>\n

    \u0644\u0645\u0627\u0630\u0627 \u064a\u0631\u0628\u062d \u0623\u0635\u062d\u0627\u0628 “\u0627\u0644\u0646\u0641\u0633 \u0627\u0644\u0637\u0648\u064a\u0644”\u061f<\/b><\/p>\n