\u0644\u0642\u062f \u0627\u0646\u062a\u0647\u0649 \u0632\u0645\u0646 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u064a \u062a\u0643\u062a\u0641\u064a \u0628\u0643\u0648\u0646\u0647\u0627 “\u062c\u0645\u064a\u0644\u0629”. \u0627\u0644\u064a\u0648\u0645\u060c <\/span>\u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-(UX)<\/b>\u0647\u0648 \u0627\u0644\u0645\u062d\u0631\u0651\u0650\u0643 \u0627\u0644\u0630\u064a \u064a\u062d\u0648\u0651\u0650\u0644 \u0627\u0644\u0632\u0627\u0626\u0631 \u0627\u0644\u0639\u0627\u0628\u0631 \u0625\u0644\u0649 \u0639\u0645\u064a\u0644 \u0648\u0641\u064a\u0651\u060c \u0623\u0648 \u0647\u0648 \u0627\u0644\u0639\u0627\u0626\u0642 \u0627\u0644\u0635\u0627\u0645\u062a \u0627\u0644\u0630\u064a \u064a\u062f\u0641\u0639 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0646\u062d\u0648 \u0637\u0631\u064a\u0642 \u0645\u0633\u062f\u0648\u062f.<\/span><\/p>\n \u0644\u0645\u0627\u0630\u0627 \u064a\u062a\u0631\u062f\u0651\u064e\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0627\u0644\u0644\u062d\u0638\u0629 \u0627\u0644\u062d\u0627\u0633\u0645\u0629\u061f<\/span><\/p>\n \u0627\u0644\u062c\u0648\u0627\u0628 \u0628\u0628\u0633\u0627\u0637\u0629:”\u0627\u0644\u0627\u062d\u062a\u0643\u0627\u0643”!<\/span><\/p>\n \u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0645\u0635\u0637\u0644\u062d \u0627\u0644\u0630\u064a \u064a\u062e\u0634\u0627\u0647 \u062e\u0628\u0631\u0627\u0621 \u0627\u0644\u0628\u064a\u0639. \u0639\u0646\u062f\u0645\u0627 \u064a\u062c\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u0646\u0641\u0633\u0647 \u0623\u0645\u0627\u0645 \u0623\u0646\u0645\u0648\u0630\u062c \u0628\u064a\u0627\u0646\u0627\u062a \u0637\u0648\u064a\u0644\u060c \u0623\u0648 \u0628\u0648\u0651\u064e\u0627\u0628\u0629 \u062f\u0641\u0639 \u0644\u0627 \u062a\u062f\u0639\u0645 \u062e\u0650\u064a\u0627\u0631\u0627\u062a\u0647 \u0627\u0644\u0645\u0641\u0636\u0651\u064e\u0644\u0629\u060c \u0641\u0625\u0646\u0651\u064e\u0647 \u064a\u0634\u0639\u0631 \u0628\u0646\u0648\u0639 \u0645\u0646 “\u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0643 \u0627\u0644\u0631\u0642\u0645\u064a”. \u0641\u064a \u0642\u0637\u0631\u060c \u062d\u064a\u062b \u064a\u0628\u062d\u062b \u0627\u0644\u062c\u0645\u064a\u0639 \u0639\u0646 \u0627\u0644\u0643\u0641\u0627\u0621\u0629\u060c \u064a\u0635\u0628\u062d \u062a\u0639\u0642\u064a\u062f \u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062f\u0641\u0639 \u0633\u0628\u0628\u0627\u064b \u0643\u0627\u0641\u064a\u0627\u064b \u0644\u0625\u063a\u0644\u0627\u0642 \u0627\u0644\u0645\u062a\u0635\u0641\u0651\u0650\u062d \u0648\u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0628\u062f\u064a\u0644 \u0627\u0644\u0623\u0633\u0647\u0644.<\/span><\/p>\n \u062b\u0645\u0651\u064e\u0629 \u0648\u0627\u0642\u0639 \u062a\u0650\u062c\u0627\u0631\u064a \u064a\u062c\u0628 \u0645\u0648\u0627\u062c\u0647\u062a\u0647\u061b \u062a\u062c\u0631\u0650\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0645\u062a\u0639\u062b\u0651\u0650\u0631\u0629 \u0647\u064a “\u062a\u0643\u0644\u0650\u0641\u0629 \u063a\u064a\u0631 \u0645\u0631\u0626\u064a\u0629” \u062a\u0642\u062a\u0637\u0639 \u0645\u0646 \u0623\u0631\u0628\u0627\u062d\u0643 \u0627\u0644\u0635\u0627\u0641\u064a\u0629. \u0623\u0646\u062a \u062a\u0633\u062a\u062b\u0645\u0631 \u0641\u064a \u062c\u0644\u0628 \u0627\u0644\u0632\u0627\u0626\u0631\u060c \u062b\u0645\u0651\u064e \u062a\u062e\u0633\u0631\u0647 \u0641\u064a \u0627\u0644\u0623\u0645\u062a\u0627\u0631 \u0627\u0644\u0623\u062e\u064a\u0631\u0629\u060c \u0628\u0633\u0628\u0628 \u062a\u0641\u0627\u0635\u064a\u0644 \u062a\u0650\u0642\u0646\u064a\u0629 \u0643\u0627\u0646 \u064a\u0645\u0643\u0646 \u062a\u0628\u0633\u064a\u0637\u0647\u0627. \u0647\u0630\u0627 \u0644\u064a\u0633 \u0645\u062c\u0631\u0651\u064e\u062f \u062e\u0637\u0623 \u062a\u0650\u0642\u0646\u064a\u060c \u0628\u0644 \u0647\u0648 \u0641\u0631\u0635 \u0636\u0627\u0626\u0639\u0629 \u0641\u064a \u0632\u064a\u0627\u062f\u0629 \u0646\u0633\u0628 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 (Conversion Rates).<\/span><\/p>\n \u0627\u0644\u0623\u0645\u0631 \u064a\u062a\u062c\u0627\u0648\u0632 \u0645\u062c\u0631\u0651\u064e\u062f \u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0648\u0627\u0644\u0623\u0632\u0631\u0627\u0631\u061b \u0625\u0646\u0651\u064e\u0647 \u064a\u062a\u0639\u0644\u0651\u064e\u0642 \u0628\u0641\u064e\u0647\u0645 “\u0633\u064a\u0643\u0648\u0644\u0648\u062c\u064a\u0629 \u0627\u0644\u0645\u064f\u0634\u063a\u0651\u0650\u0644”. \u0648\u064a\u0643\u0645\u0646 \u0627\u0644\u0633\u0631 \u0641\u064a \u062a\u062d\u0648\u064a\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0646 \u0633\u0644\u0633\u0644\u0629 \u0645\u0646 \u0627\u0644\u0639\u0642\u0628\u0627\u062a \u0625\u0644\u0649 \u0645\u0633\u0627\u0631 \u0645\u0645\u0647\u0651\u064e\u062f\u060c \u064a\u0646\u062a\u0647\u064a \u0628\u0636\u063a\u0637\u0629 \u0632\u0631 \u0648\u0627\u062d\u062f\u0629 \u0639\u0628\u0631 \u062d\u0644\u0648\u0644 \u062f\u0641\u0639 \u0630\u0643\u064a\u0629.<\/span><\/p>\n \u0641\u064a \u0627\u0644\u0633\u0637\u0648\u0631 \u0627\u0644\u0642\u0627\u062f\u0645\u0629\u060c \u0633\u0648\u0641 \u0646\u0633\u062a\u0643\u0634\u0641 \u0645\u0639\u0627\u064b\u060c \u0643\u064a\u0641 \u062a\u064f\u062d\u0648\u0651\u064e\u0644 \u0647\u0630\u0647 \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0625\u0644\u0649 “\u0631\u0624\u0649 \u0639\u0645\u064a\u0642\u0629”\u060c \u062a\u0636\u0627\u0639\u0641 \u0645\u0628\u064a\u0639\u0627\u062a\u0643\u060c \u0648\u062a\u062c\u0639\u0644 \u0645\u0646 \u0645\u062a\u062c\u0631\u0643 \u0648\u062c\u0647\u0629 \u0645\u0641\u0636\u0651\u064e\u0644\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0642\u0637\u0631\u064a.<\/span><\/p>\n \u0641\u064a \u0643\u0644\u0651\u0650 \u0644\u064a\u0644\u0629\u060c \u062a\u0636\u064a\u0639 \u0645\u0628\u0627\u0644\u063a \u0637\u0627\u0626\u0644\u0629 \u0641\u064a \u0627\u0644\u0641\u0636\u0627\u0621 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0642\u0637\u0631\u064a. \u0645\u0626\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u0645\u0644\u0624\u0648\u0646 \u0633\u0644\u0627\u0644 \u062a\u0633\u0648\u0651\u064f\u0642\u0647\u0645 \u0628\u062d\u0645\u0627\u0633\u060c \u062b\u0645\u0651\u064e \u0641\u062c\u0623\u0629\u060c \u064a\u062e\u062a\u0641\u0648\u0646. \u0647\u0644 \u062a\u0633\u0627\u0621\u0644\u062a \u064a\u0648\u0645\u0627\u064b \u0639\u0646 \u0627\u0644\u0633\u0628\u0628\u061f \u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u0623\u0646\u0651\u064e \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0627 \u064a\u063a\u0627\u062f\u0631 \u0644\u0623\u0646\u0651\u064e\u0647 \u063a\u064a\u0651\u064e\u0631 \u0631\u0623\u064a\u0647 \u0641\u064a \u0627\u0644\u0645\u064f\u0646\u062a\u064e\u062c\u060c \u0628\u0644 \u0644\u0623\u0646\u0651\u064e\u0647 \u0648\u0627\u062c\u0647 “\u0627\u062d\u062a\u0643\u0627\u0643\u0627\u064b” (Friction) \u0644\u0645 \u064a\u064e\u062d\u0633\u0650\u0628 \u0644\u0647 \u062d\u0633\u0627\u0628\u0627\u064b.<\/span><\/p>\n \u062f\u0631\u0627\u0633\u0627\u062a \u062d\u062f\u064a\u062b\u0629 \u0645\u0646<\/span> Baymard Institute<\/span><\/a> \u062a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0623\u0646\u0651\u064e \u062d\u0648\u0627\u0644\u064a <\/span>70%<\/b> \u0645\u0646 \u0639\u0631\u0628\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u0651\u064f\u0642 \u062a\u064f\u0647\u062c\u064e\u0631 (\u064a\u062a\u0645 \u062a\u0631\u0643\u0647\u0627 \u0628\u062f\u0648\u0646 \u0627\u0643\u0645\u0627\u0644 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0628\u064a\u0639). \u0648\u0627\u0644\u0633\u0651\u064e\u0628\u0628 \u0627\u0644\u0623\u0648\u0651\u064e\u0644 \u0644\u064a\u0633 \u0627\u0644\u0633\u0639\u0631 \u062f\u0627\u0626\u0645\u0627\u064b\u060c \u0628\u0644 \u062a\u0639\u0642\u064a\u062f \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062f\u0641\u0639. \u0641\u064a \u0642\u0637\u0631\u060c \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0630\u064a \u0627\u0639\u062a\u0627\u062f \u0633\u0631\u0639\u0629 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629 \u0648\u0627\u0644\u0631\u0642\u0645\u064a\u0629\u060c \u0644\u0646 \u064a\u0642\u0628\u0644 \u0628\u0645\u0648\u0642\u0639 \u064a\u062c\u0639\u0644\u0647 \u064a\u0634\u0639\u0631 \u0623\u0646\u0651\u064e\u0647 \u0641\u064a \u0645\u0627\u0631\u0627\u062b\u0648\u0646 \u0645\u0646 \u0623\u062c\u0644 \u0634\u0631\u0627\u0621 \u0642\u0645\u064a\u0635 \u0623\u0648 \u062d\u062c\u0632 \u062e\u062f\u0645\u0629. <\/span>\u062a\u062c\u0631\u0650\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX)<\/b> \u0647\u0646\u0627 \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u0651\u064e\u062f “\u0631\u0641\u0627\u0647\u064a\u0651\u064e\u0629”\u060c \u0628\u0644 \u0647\u064a \u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u0637\u0631\u064a\u0642 \u0627\u0644\u062a\u064a \u062a\u0645\u0646\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0646 \u0627\u0644\u062a\u064a\u0647 \u0642\u0628\u0644 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0647\u062f\u0641.<\/span><\/p>\n \u0644\u0646\u0636\u0639 \u0627\u0644\u0646\u0642\u0627\u0637 \u0639\u0644\u0649 \u0627\u0644\u062d\u0631\u0648\u0641 \u0628\u0639\u064a\u062f\u0627\u064b \u0639\u0646 \u062a\u0639\u0642\u064a\u062f\u0627\u062a \u0627\u0644\u0645\u064f\u0635\u0645\u0651\u0650\u0645\u064a\u0646. \u062a\u062e\u064a\u0651\u064e\u0644 \u0623\u0646\u0651\u064e\u0643 \u062f\u062e\u0644\u062a\u064e \u0645\u0637\u0639\u0645\u0627\u064b \u0641\u064a “\u0645\u0634\u064a\u0631\u0628”\u060c \u0641\u0648\u062c\u062f\u062a\u064e \u0627\u0644\u062f\u064a\u0643\u0648\u0631 \u0631\u0627\u0626\u0639\u064b\u0627\u060c \u0648\u0627\u0644\u0625\u0636\u0627\u0621\u0629 \u0645\u062b\u0627\u0644\u064a\u0629\u060c \u0648\u0627\u0644\u0645\u0648\u0633\u064a\u0642\u0649 \u0647\u0627\u062f\u0626\u0629. \u0647\u0630\u0627 \u0647\u0648 <\/span>\u062a\u0635\u0645\u064a\u0645 \u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UI)<\/b>. \u0644\u0643\u0646\u060c \u0639\u0646\u062f\u0645\u0627 \u062a\u0641\u062a\u062d \u0627\u0644\u0642\u0627\u0626\u0645\u0629\u060c \u0641\u0644\u0627 \u062a\u062c\u062f \u0623\u0633\u0639\u0627\u0631\u0627\u064b\u060c \u0648\u062a\u0646\u062a\u0638\u0631 \u0627\u0644\u0646\u0627\u062f\u0644 \u0633\u0627\u0639\u0629\u060c \u062b\u0645\u0651\u064e \u062a\u0643\u062a\u0634\u0641 \u0623\u0646\u0651\u064e\u0647\u0645 \u0644\u0627 \u064a\u0642\u0628\u0644\u0648\u0646 \u0625\u0644\u0651\u064e\u0627 \u0627\u0644\u062f\u0641\u0639 \u0646\u0642\u062f\u0627\u064b. \u0647\u0630\u0647 \u0647\u064a <\/span>\u062a\u062c\u0631\u0650\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX)<\/b> \u0627\u0644\u0633\u064a\u0626\u0629.<\/span><\/p>\n \u0641\u064a \u0645\u062a\u062c\u0631\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0627\u0644\u0623\u0645\u0631 \u0633\u0650\u064a\u0651\u064e\u0627\u0646:<\/span><\/p>\n \u0628\u0635\u0631\u0627\u062d\u0629\u060c \u064a\u0645\u0643\u0646\u0643 \u0623\u0646 \u062a\u0645\u0644\u0643 \u0623\u062c\u0645\u0644 \u0648\u0627\u062c\u0647\u0629 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645\u060c \u0648\u0644\u0643\u0646 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0632\u0631 “\u0625\u062a\u0645\u0627\u0645 \u0627\u0644\u0634\u0631\u0627\u0621” \u064a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062c\u0647\u062f \u0641\u064a \u0627\u0644\u0628\u062d\u062b \u0639\u0646\u0647\u060c \u0641\u0623\u0646\u062a\u060c \u0628\u0628\u0633\u0627\u0637\u0629\u060c \u0633\u0648\u0641 \u062a\u062e\u0633\u0631 \u0627\u0644\u0645\u0627\u0644. \u0627\u0644\u0623\u0646\u0627\u0642\u0629 \u0642\u062f \u062a\u062c\u0630\u0628 \u0627\u0644\u0632\u0648\u0627\u0631\u060c \u0644\u0643\u0646 \u0633\u0644\u0627\u0633\u0629 \u0627\u0644\u062a\u062c\u0631\u0650\u0628\u0629 \u0647\u064a \u0645\u0627 \u064a\u064f\u063a\u0644\u0642 \u0627\u0644\u0635\u0641\u0642\u0627\u062a.<\/span><\/p>\n \u0644\u0643\u064a \u062a\u0636\u0627\u0639\u0641 \u0645\u0628\u064a\u0639\u0627\u062a\u0643\u060c \u0639\u0644\u064a\u0643 \u0623\u0646 \u062a\u062a\u0648\u0642\u0651\u064e\u0641 \u0639\u0646 \u0627\u0644\u062a\u062e\u0645\u064a\u0646. \u0627\u0628\u062f\u0623 \u0628\u0645\u0631\u0627\u0642\u0628\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0643\u0623\u0646\u0651\u064e\u0643 \u062a\u062a\u0628\u0639\u0647 \u0641\u064a \u0645\u062a\u062c\u0631 \u062d\u0642\u064a\u0642\u064a. \u0627\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0644\u062d\u0638\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0631\u062f\u0651\u064e\u062f \u0641\u064a\u0647\u0627:<\/span><\/p>\n \u0647\u0630\u0647 \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u0651\u064e\u062f \u062a\u062d\u0633\u064a\u0646\u0627\u062a \u062a\u0650\u0642\u0646\u064a\u0629\u061b \u0625\u0646\u0651\u064e\u0647\u0627 \u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a “\u0631\u0624\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621” (Customer Insights)\u060c \u0627\u0644\u062a\u064a \u062a\u062e\u0628\u0631\u0643 \u0623\u064a\u0646 \u064a\u0643\u0645\u064f\u0646 \u0627\u0644\u062e\u0644\u0644\u060c \u0648\u0643\u064a\u0641 \u062a\u064f\u0639\u0627\u0644\u062c\u0647\u060c \u0642\u0628\u0644 \u0623\u0646 \u064a\u0630\u0647\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 \u0625\u0644\u0649 \u0645\u064f\u0646\u0627\u0641\u0633\u0643 \u0627\u0644\u0630\u064a \u062c\u0639\u0644 \u0627\u0644\u0645\u0647\u0645\u0651\u064e\u0629 \u0623\u0633\u0647\u0644.<\/span><\/p>\n \u0623\u063a\u0644\u0628 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u064a\u0643\u062a\u0641\u0648\u0646 \u0628\u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u0623\u0631\u0642\u0627\u0645: “\u062f\u062e\u0644 \u0627\u0644\u0645\u0648\u0642\u0639 1000 \u0634\u062e\u0635\u060c \u0648\u0627\u0634\u062a\u0631\u0649 10”. \u0644\u0643\u0646 \u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0630\u064a \u064a\u0646\u0628\u063a\u064a \u0623\u0646 \u064a\u0637\u0631\u0642 \u0631\u0623\u0633\u0643 \u0644\u064a\u0644\u0627\u064b \u0647\u0648: <\/span>\u0644\u0645\u0627\u0630\u0627 \u0644\u0645 \u064a\u0634\u062a\u0631\u0650 \u0627\u0644\u0640 990 \u0627\u0644\u0622\u062e\u0631\u0648\u0646\u061f<\/b> \u0627\u0644\u0633\u0631 \u0644\u0627 \u064a\u0643\u0645\u064f\u0646 \u0641\u064a \u0627\u0644\u0646\u062a\u064a\u062c\u0629\u060c \u0628\u0644 \u0641\u064a \u0627\u0644\u0645\u0633\u0627\u0631.<\/span><\/p>\n \u062a\u062d\u0644\u064a\u0644 “\u0631\u0624\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621” (Customer Insights) \u0644\u064a\u0633 \u0645\u062c\u0631\u0651\u064e\u062f \u062c\u062f\u0627\u0648\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u062c\u0627\u0641\u0651\u064e\u0629\u060c \u0628\u0644 \u0647\u0648 \u0645\u062d\u0627\u0648\u0644\u0629 \u0644\u0641\u064e\u0647\u0645 “\u0633\u064a\u0643\u0648\u0644\u0648\u062c\u064a\u0629 \u0627\u0644\u062a\u0631\u062f\u0651\u064f\u062f”. \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0642\u0637\u0631\u060c \u0648\u0633\u0637 \u0648\u0641\u0631\u0629 \u0627\u0644\u062e\u0650\u064a\u0627\u0631\u0627\u062a\u060c \u064a\u0628\u062d\u062b \u0639\u0646 <\/span>“\u0627\u0644\u0623\u0645\u0627\u0646 \u0627\u0644\u0646\u0641\u0633\u064a”<\/b> \u0642\u0628\u0644 \u0627\u0644\u0645\u064f\u0646\u062a\u064e\u062c \u0646\u0641\u0633\u0647. \u062f\u0631\u0627\u0633\u0629 \u0623\u062c\u0631\u062a\u0647\u0627<\/span> PwC<\/span><\/a> \u062d\u0648\u0644 \u062a\u062c\u0631\u0650\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0641\u064a \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637\u060c \u062a\u0624\u0643\u0651\u0650\u062f \u0623\u0646\u0651\u064e “\u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u0634\u0631\u0627\u0621” \u062a\u062a\u0641\u0648\u0651\u064e\u0642 \u0623\u062d\u064a\u0627\u0646\u0627\u064b \u0639\u0644\u0649 “\u0627\u0644\u0633\u0639\u0631” \u0628\u0635\u0641\u062a\u0647 \u0639\u0627\u0645\u0644 \u062d\u0633\u0645.<\/span><\/p>\n \u0627\u0644\u0639\u0645\u0642 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0641\u064a \u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-(UX) <\/span>\u00a0\u064a\u0628\u062f\u0623 \u0645\u0646 \u062a\u0642\u0644\u064a\u0644 “\u0627\u0644\u062d\u0645\u0644 \u0627\u0644\u0645\u0639\u0631\u0641\u064a” (Cognitive Load). \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u062f\u064a\u0647 \u0637\u0627\u0642\u0629 \u0630\u0647\u0646\u064a\u0629 \u0645\u062d\u062f\u0648\u062f\u0629\u060c \u0625\u0630\u0627 \u0627\u0633\u062a\u0647\u0644\u0643\u062a\u0647\u0627 \u0641\u064a \u0641\u064e\u0647\u0645 \u0643\u064a\u0641\u064a\u0629 \u0639\u0645\u0644 “\u0627\u0644\u0641\u0644\u062a\u0631” \u0623\u0648 \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0623\u064a\u0642\u0648\u0646\u0629 \u0627\u0644\u0633\u0644\u0651\u064e\u0629\u060c \u0641\u0644\u0646 \u062a\u0628\u0642\u0649 \u0644\u062f\u064a\u0647 \u0637\u0627\u0642\u0629 \u0644\u0627\u062a\u0651\u0650\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621.<\/span><\/p>\n \u0625\u0644\u064a\u0643 \u0643\u064a\u0641 \u062a\u0630\u0647\u0628 \u0625\u0644\u0649 \u0645\u0627 \u0647\u0648 \u0623\u0628\u0639\u062f \u0645\u0646 \u0627\u0644\u0642\u0634\u0631\u0629 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0644\u0645\u062a\u062c\u0631\u0643:<\/span><\/p>\n \u0644\u0646\u0643\u064f\u0646 \u0648\u0627\u0642\u0639\u064a\u064a\u0646\u060c \u0646\u062d\u0646 \u0646\u0639\u064a\u0634 \u0641\u064a \u0639\u0635\u0631 “\u0627\u0644\u0646\u0642\u0631\u0629 \u0627\u0644\u0648\u0627\u062d\u062f\u0629”\u060c \u0648\u0641\u0643\u0631\u0629 “\u0627\u0644\u062a\u0633\u062c\u064a\u0644 \u0627\u0644\u0625\u062c\u0628\u0627\u0631\u064a” \u0642\u0628\u0644 \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0647\u064a \u0623\u0633\u0631\u0639 \u0648\u0633\u064a\u0644\u0629 \u0644\u0642\u062a\u0644 \u0645\u0628\u064a\u0639\u0627\u062a\u0643. \u062a\u0634\u064a\u0631 \u0625\u062d\u0635\u0627\u0626\u064a\u0627\u062a \u0623\u062c\u0631\u062a\u0647\u0627 \u062c\u0627\u0645\u0639\u0629 <\/span>gothenburg<\/span><\/a> \u0627\u0644\u0633\u0648\u064a\u062f\u064a\u0629\u060c \u0625\u0644\u0649 \u0623\u0646\u0651\u064e \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0650\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0631\u0641\u0639 \u0645\u0639\u062f\u0651\u064e\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0628\u0646\u0633\u0628\u0629 \u062a\u0635\u0644 \u0625\u0644\u0649 <\/span>400%<\/b>.<\/span><\/p>\n \u0643\u064a\u0641 \u062a\u0637\u0628\u0651\u0650\u0642 \u0647\u0630\u0627 \u0628\u0639\u0645\u0642\u061f<\/span><\/p>\n \u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0623\u0646 \u062a\u062f\u0631\u0643\u0647\u0627\u060c \u0647\u064a \u0623\u0646\u0651\u064e\u0643 \u0644\u0627 \u062a\u0628\u064a\u0639 \u0645\u062c\u0631\u0651\u064e\u062f \u0645\u064f\u0646\u062a\u064e\u062c\u061b \u0623\u0646\u062a \u062a\u0628\u064a\u0639 <\/span>“\u062a\u062c\u0631\u0650\u0628\u0629 \u062e\u0627\u0644\u064a\u0629 \u0645\u0646 \u0627\u0644\u0635\u062f\u0627\u0639”<\/b>. \u0648\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0646\u062c\u062d \u0641\u064a \u0642\u0637\u0631 \u0647\u064a \u0627\u0644\u062a\u064a \u062a\u062c\u0639\u0644 \u0639\u0645\u0644\u064a\u0629 “\u0625\u062e\u0631\u0627\u062c \u0627\u0644\u0645\u062d\u0641\u0638\u0629” \u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u0623\u0633\u0647\u0644 \u0648\u0627\u0644\u0623\u0643\u062b\u0631 \u0645\u062a\u0639\u0629 \u0641\u064a \u064a\u0648\u0645 \u0627\u0644\u0639\u0645\u064a\u0644.<\/span><\/p>\n \u0628\u0635\u0631\u0627\u062d\u0629\u060c \u064a\u0645\u0643\u0646\u0643 \u0623\u0646 \u062a\u0642\u0636\u064a \u0634\u0647\u0648\u0631\u0627\u064b \u0641\u064a \u0645\u062d\u0627\u0648\u0644\u0629 \u062a\u062d\u0633\u064a\u0646 \u0643\u0644\u0651\u0650 \u0628\u0643\u0633\u0644 \u0641\u064a \u0645\u0648\u0642\u0639\u0643\u060c \u0648\u0644\u0643\u0646 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u064a\u0635\u0637\u062f\u0645 \u0628\u062d\u0627\u0626\u0637 \u0645\u0633\u062f\u0648\u062f \u0639\u0646\u062f \u0627\u0644\u062f\u0641\u0639\u060c \u0641\u0643\u0644\u0651\u064f \u062c\u0647\u062f\u0643 \u0630\u0647\u0628 \u0623\u062f\u0631\u0627\u062c \u0627\u0644\u0631\u064a\u0627\u062d. \u0647\u0646\u0627 \u064a\u0623\u062a\u064a \u062f\u0648\u0631 <\/span>\u0633\u062f\u0627\u062f (SADAD)<\/b>\u060c \u0644\u064a\u0633\u00a0 \u0628\u0648\u0635\u0641\u0647\u0627 \u0628\u0648\u0651\u064e\u0627\u0628\u0629 \u062f\u0641\u0639 \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u0645\u0647\u0646\u062f\u0633 \u0644\u0640 <\/span>\u062a\u062c\u0631\u0650\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/b> \u0627\u0644\u062a\u064a \u062a\u0636\u0639 \u062d\u062f\u0651\u064e\u0627\u064b \u0644\u062a\u0631\u062f\u0651\u064f\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0642\u0637\u0631\u064a.<\/span><\/p>\n \u0646\u062d\u0646 \u0646\u0639\u0644\u0645 \u0623\u0646\u0651\u064e \u0627\u0644\u062b\u0642\u0629 \u0647\u064a \u0627\u0644\u0639\u0645\u0644\u0629 \u0627\u0644\u0623\u063a\u0644\u0649 \u0641\u064a \u0642\u0637\u0631. \u0639\u0646\u062f\u0645\u0627 \u064a\u0631\u0649 \u0627\u0644\u0639\u0645\u064a\u0644 \u0634\u0639\u0627\u0631\u0627\u064b \u064a\u0639\u0631\u0641\u0647 \u0648\u064a\u062b\u0642 \u0628\u0647\u060c \u0641\u0625\u0646\u0651\u064e “\u062d\u0648\u0627\u062c\u0632 \u0627\u0644\u0645\u0642\u0627\u0648\u0645\u0629” \u0644\u062f\u064a\u0647 \u062a\u0646\u0647\u0627\u0631. \u0633\u062f\u0627\u062f \u0644\u0627 \u062a\u0648\u0641\u0651\u0650\u0631 \u0644\u0643 \u0645\u062c\u0631\u0651\u064e\u062f \u0648\u0633\u064a\u0644\u0629 \u0644\u062a\u062d\u0635\u064a\u0644 \u0627\u0644\u0645\u0627\u0644\u060c \u0628\u0644 \u062a\u0648\u0641\u0651\u0650\u0631 \u0644\u0643 “\u0628\u064f\u0646\u064a\u0629 \u062a\u062d\u062a\u064a\u0629” \u0644\u0644\u062b\u0642\u0629 \u0648\u0627\u0644\u0633\u0631\u0639\u0629.<\/span><\/p>\n \u0644\u064a\u0633\u062a \u0643\u0644\u0651\u064f \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0645\u0648\u0642\u0639 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0645\u0639\u0642\u0651\u064e\u062f \u0628\u0622\u0644\u0627\u0641 \u0627\u0644\u062f\u0648\u0644\u0627\u0631\u0627\u062a. \u0623\u062d\u064a\u0627\u0646\u0627\u064b\u060c \u064a\u0643\u0648\u0646 <\/span>\u062a\u0635\u0645\u064a\u0645 \u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/b> \u0627\u0644\u0623\u0641\u0636\u0644 \u0647\u0648 “\u0639\u062f\u0645 \u0648\u062c\u0648\u062f \u0648\u0627\u062c\u0647\u0629 \u0639\u0644\u0649 \u0627\u0644\u0625\u0637\u0644\u0627\u0642”. \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0628\u064a\u0639 \u0639\u0628\u0631 “\u0625\u0646\u0633\u062a\u063a\u0631\u0627\u0645” \u0623\u0648 “\u0648\u0627\u062a\u0633\u0627\u0628”\u060c \u0641\u0625\u0646\u0651\u064e \u0625\u0631\u0633\u0627\u0644<\/span> \u0631\u0627\u0628\u0637 \u062f\u0641\u0639 \u0633\u0631\u064a\u0639<\/span><\/a> \u0645\u0646 \u0633\u062f\u0627\u062f \u0647\u0648 \u0642\u0645\u0651\u064e\u0629 \u0627\u0644\u0630\u0643\u0627\u0621 \u0641\u064a \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u062a\u062c\u0631\u0650\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/span><\/p>\n\u0644\u0645\u0627\u0630\u0627 \u0641\u064e\u0647\u0645 \u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-(UX) \u064a\u0642\u0644\u0651\u0650\u0644 \u0645\u0646 \u0645\u0634\u0643\u0644\u0629 \u00ab\u0633\u0644\u0651\u064e\u0629 \u0627\u0644\u062a\u0633\u0648\u0651\u064f\u0642 \u0627\u0644\u0645\u0647\u062c\u0648\u0631\u0629\u00bb\u061f<\/b><\/h2>\n
![\"\u062a\u062c\u0631\u0650\u0628\u0629](\"https:\/\/sadad.qa\/wp-content\/uploads\/2026\/01\/\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-UX.webp\")
<\/p>\n\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UI) \u0645\u0642\u0627\u0628\u0644 \u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-(UX) : \u0627\u0644\u0623\u0646\u0627\u0642\u0629 \u0644\u0627 \u062a\u0643\u0641\u064a \u0644\u062c\u0644\u0628 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/b><\/h3>\n
\n
\u0643\u064a\u0641 \u062a\u0643\u062a\u0634\u0641 \u00ab\u0627\u0644\u062b\u0642\u0648\u0628 \u0627\u0644\u0633\u0648\u062f\u0627\u0621\u00bb \u0641\u064a \u0645\u062a\u062c\u0631\u0643\u061f<\/b><\/h3>\n
\n
\u062a\u0634\u0631\u064a\u062d \u00ab\u0627\u0644\u0639\u0642\u0644 \u0627\u0644\u0631\u0642\u0645\u064a\u00bb \u0644\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0642\u0637\u0631\u064a: \u0645\u0627 \u0627\u0644\u0630\u064a \u0644\u0627 \u064a\u062e\u0628\u0631\u0643 \u0628\u0647 “Google Analytics”\u061f<\/b><\/h2>\n
![\"\u062a\u062c\u0631\u0650\u0628\u0629](\"https:\/\/sadad.qa\/wp-content\/uploads\/2026\/01\/\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-ux-1.webp\")
<\/p>\n\u0647\u0644 \u0645\u0648\u0642\u0639\u0643 \u00ab\u0645\u0633\u062a\u0645\u0639 \u062c\u064a\u0651\u0650\u062f\u00bb \u0623\u0645 \u0645\u062c\u0631\u0651\u064e\u062f \u00ab\u0644\u0648\u062d\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u00bb \u0635\u0627\u0645\u062a\u0629\u061f<\/b><\/h3>\n
\n
\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u00ab\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0645\u062c\u0647\u0648\u062f\u00bb\u061b \u0627\u0644\u0637\u0631\u064a\u0642 \u0627\u0644\u0645\u064f\u062e\u062a\u0635\u064e\u0631 \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/b><\/h3>\n
\n
\u0643\u064a\u0641 \u062a\u062d\u0648\u0651\u0650\u0644 \u00ab\u0633\u062f\u0627\u062f\u00bb \u0643\u0627\u0628\u0648\u0633 \u0627\u0644\u062f\u0641\u0639 \u0625\u0644\u0649 \u062a\u062c\u0631\u0650\u0628\u0629 \u00ab\u0628\u0644\u0645\u0633\u0629 \u0648\u0627\u062d\u062f\u0629\u00bb\u061f<\/b><\/h2>\n
![\"\u062a\u062c\u0631\u0650\u0628\u0629](\"https:\/\/sadad.qa\/wp-content\/uploads\/2026\/01\/\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-ux-2.webp\")
<\/p>\n\u0627\u0644\u062d\u0644\u0651\u064f \u0627\u0644\u0633\u062d\u0631\u064a \u0644\u0645\u064e\u0646 \u0644\u0627 \u064a\u0645\u0644\u0643\u0648\u0646 \u0645\u0648\u0642\u0639\u0627\u064b: \u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u062f\u0641\u0639 \u0648\u062a\u0637\u0628\u064a\u0642 \u0633\u062f\u0627\u062f.<\/b><\/h3>\n
\n
\u0628\u0648\u0651\u064e\u0627\u0628\u0629 \u062f\u0641\u0639 \u0633\u062f\u0627\u062f: \u0627\u0644\u062c\u0633\u0631 \u0627\u0644\u0630\u064a \u0644\u0627 \u064a\u0646\u0643\u0633\u0631.<\/b><\/h3>\n
![\"\u062a\u062c\u0631\u0650\u0628\u0629](\"https:\/\/sadad.qa\/wp-content\/uploads\/2025\/09\/Invoice-System-Software-in-Qatar-From-Chasing-Payments-to-Closing-Sales-3.webp\")
<\/p>\n
![\"\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-ux\"](\"https:\/\/sadad.qa\/wp-content\/uploads\/2026\/01\/\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-ux-3.webp\")
<\/p>\n![\"\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-ux\"](\"https:\/\/sadad.qa\/wp-content\/uploads\/2025\/12\/\u062d\u0644\u0648\u0644-\u0627\u0644\u062f\u0641\u0639.webp\")
<\/p>\n